Building Donor Loyalty takes time, money and dedication. This presentation will help your nonprofit organization by offering tips, ideas, and donor loyalty strategies.

1. Top 10 Tactics: What Every
Organization Should Be Doing to
Enhance Donor Loyalty
Presenter: Bridget L. Brandt
www.donorexperience101.com
#bridgetlbrandt
bridgetlbrandt@gmail.com
Favorite Video: http://www.youtube.com/watch?v=WFB8jirtyRw

2. The Harsh Reality
#bridgetlbrandt
DONORS

3. Tactic #10
Face Reality, Maybe Our Baby is Ugly
1. Determine What’s Working and
What’s Not
•
Survey Donors, Employees, and
Volunteers
2. Accept the Feedback (No excuses
allowed)
3. Make the Changes to serve your
donors and mission!
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4. Tactic #9
Set Your Team Up for Success
•
Fast Facts
•
Who to call
•
Who does What
•
Emergency
Management
•
FAQs
•
Event Playbooks
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5. Tactic #8
Make Your Website Donor Friendly
Donors want to hear:
o Organizational Impact (80%)
o Success Stories (74%)
o More details about the
organization (71%)
o Info on financial accountability
(43%)
Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics
http://www.cygresearch.com/publications/orderReport.php
Tips:
•
Use video and graphics
•
Create interaction
•
Get Donor involved
•
Don’t have a boring donation
page
•
One click to donate
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6. 6

7. Tactic #8.5
Use Video to Connect
•
Most active days are weekdays,
peaking on Wednesdays.
•
Weekends including Friday had the
highest engagement per view based
on average minutes watched
•
Online video streams from
newspaper websites surged in Q2.
This can be attributed to the
sustained coverage of the BP oil
disaster in the Gulf of Mexico.
Tips:
•
Post on You Tube and your
site
•
Keep it short
•
End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf
•
Listen/ Learn
•
Make It Easy
•
Give Them What They
Want
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8. Tactic #7
Perception vs. Reality
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9. Tactic #6
Stay in Touch
Newsletters- While often unread, it is a great way to keep your
name (awareness) high for your organization.
Events- Great way to connect in person with 1:Many
Email Marketing- Fundraising & Program Awareness
In Person Visits- BEST and Always Will Be.
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10. Tactic #5
Use Technology to Help
What:
●
CRM Systems (Tech Soup)
●
E- Marketing
●
Marketing Automation
●
Why:
●
Track Donors
●
Increase Awareness
●
Avoid Duplicate Entry
●
Efficiency Efficiency
#bridgetlbrandt

11. Tactic #5
Use Technology to Help
What:
●
CRM Systems (Tech Soup)
●
E- Marketing
●
Marketing Automation
●
Why:
●
Track Donors
●
Increase Awareness
●
Avoid Duplicate Entry
●
Efficiency Efficiency
#bridgetlbrandt

12. Tactic #4
Get Social
1. Be where your donors are!
2. Social ads
•
Facebook Ads Resource
3. Infographics to share
•
Hubspot How to Use Power Point to Create Infographics
4. Engage and Monitor
•
Hootsuite
*Eloqua 2011
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13. Tactic #3
Stalk Your Donors
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14. Tactic #2
Test, test, test
"Throw away the rulebook.
Experiment, learn, try, fail, get up,
discover, have fun, be puzzled, find
your way out again, thrive, and be
humbled by the whole, miraculous
vantage point.”
Kraft Foods marketing executive, Dana Anderson
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15. Tactic #1
Hand Write Thank-yous!
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16. #bridgetlbrandt

17. Questions???
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18. Contact me:
•
My blog:
http://www.donorexperience101.com
•
Tweet me: bridgetlbrandt
•
Email: bridgetlbrandt@gmail.com
•
Presentation: