For the Orange County WordPress Business Meetup, Monday March 19, 2018, I will be discussing how content marketing can augment your business goals through creation and distribution.

1. OCWP - March 2018
@YouTooCanBeGuru
Marketing for
Freelancers
& Small Agencies

2. @YouTooCanBeGuru
What is marketing?
Marketing is using resources to bring your
product or service to the attention of your
customer (the market).
OCWP - Marketing

3. @YouTooCanBeGuru
We knew that.
I know.
But review is good.
Right?
OCWP - Marketing

4. @YouTooCanBeGuru
What not to do:
OCWP - Marketing

5. @YouTooCanBeGuru
What are your business goals?
OCWP - Marketing

6. @YouTooCanBeGuru
Do more isn't a goal.
OCWP - Marketing

7. @YouTooCanBeGuru
What are your resources?
OCWP - Marketing

8. @YouTooCanBeGuru
Generic Business Goals
Increase customers.
Increase revenue.
Increase staff.
OCWP - Marketing

9. @YouTooCanBeGuru
Better Business Goals
Increase the right kind of
customers.
Increase profit margin.
Increase happiness of staff.
OCWP - Marketing

10. @YouTooCanBeGuru
Marketing goals
should support your
business goals.
OCWP - Marketing

11. @YouTooCanBeGuru
As WordPress
developers and agencies
we have a head start.
OCWP - Marketing

12. @YouTooCanBeGuru
With websites,
we are all
publishers.
OCWP - Marketing

13. @YouTooCanBeGuru
We have our own
platform to educate
our audience.
OCWP - Marketing

14. @YouTooCanBeGuru
Content Marketing Is:
Content Creation
Distribution
OCWP - Marketing

15. @YouTooCanBeGuru
Content Marketing
Using words* to persuade.
Using words* to educate.
Using words* to sell.
*Could include audio / video.
OCWP - Marketing

16. @YouTooCanBeGuru
Content Creation
Short or long-form blog posts.
Video (demos, interviews).
Podcasts.
OCWP - Marketing

17. @YouTooCanBeGuru
Create then publish on
your WordPress site.
OCWP - Marketing

18. @YouTooCanBeGuru
What about
distribution?
OCWP - Marketing

19. @YouTooCanBeGuru
Content Distribution
Front-Facing Channels are best.
OCWP - Marketing
Twitter
LinkedIn
Facebook

20. @YouTooCanBeGuru
Then what?
OCWP - Marketing

21. @YouTooCanBeGuru
Engage!
OCWP - Marketing

22. @YouTooCanBeGuru
This is where the
magic happens.
OCWP - Marketing

23. @YouTooCanBeGuru
Yes.
This means you
OCWP - Marketing
follow people back
like their posts
reply to their comments

24. @YouTooCanBeGuru
Being a polite
person always
elevates your brand.
OCWP - Marketing

25. @YouTooCanBeGuru
Q & A
Let's get real.

26. @YouTooCanBeGuru