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5 Ways to Create a Brand People Give a Sh*t About

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http://www.risingabovethenoise.com Brand identity specialist and Fast Company blogger David Brier has compiled 5 successful ideas for branding in today's economy, making it possible to succeed with social media and other channels. David's "What's Killing Your Brand ( and how to kill it before it kills you) is rapidly approaching 100,000 views.

Branding is the art of differentiation and this little checklist provides some of the secret ammo that helps make David the Branding GPS many look to for direction for their brand.

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5 Ways to Create a Brand People Give a Sh*t About

  1. Why is it so hard to create 5tives to rna alte g your tearin out hair a brand anybody gives a sh*t about?
  2. Every day, millions of business owners kill themselves trying to do “the right thing” to create their brand
  3. Every day, millions of business owners kill themselves trying to do “the right thing” to create their brand “ Oh n.” dam
  4. Every day, millions of business owners kill themselves trying to do “the right thing” to create their brand “ Oh n.” s is “ T hi me dam ng hurti than more u” yo
  5. Add to this that every entrepreneur is driven by one seductive fact
  6. Add to this that every entrepreneur is driven by one seductive fact the future is worth fighting for
  7. So, WHY is it so hard to create a brand?
  8. The “Horrible Truth” segment:
  9. The “Horrible Truth” segment: Y ve got ou’ a blind spot
  10. The “Horrible Truth” segment: Y ve got ou’ a blind spot And it looks like this...
  11. Your Perception of your brand
  12. Your their Perception reality of of your your brand brand
  13. Your their Perception FYI: This is reality of NOT the look of an engaged of your customer your brand brand
  14. That friend of a friend, who’s a“guru”of social this-or-that, won’t solve your problem.
  15. That friend of a friend, who’s a“guru”of “ My goal is to aggregate your database social this-or-that, aura to release its inner Feng Shui that will won’t solve harmonize your site with Google’s algorithm du jour yielding excellent karma your problem.with high rankings and tons of fans. I’ve read about this a lot and this will crush it... dude.”
  16. Your brand deserves better
  17. Your their brand reality deserves deserves better better
  18. Is this it? Your their brand reality deserves deserves better better
  19. now , the And 5 do can o you ng) t ngs doi thi op (o r st te your el eva d b ran
  20. Coffee is no substitute for an unstimulating (and sh*tty) brand
  21. Coffee is no substitute for an unstimulating (and # 1 sh*tty) d oubt, Wh en in and go b igger your r with go bolde d (or bran e) hom brand
  22. Coffee is no substitute for an unstimulating (and # 1 sh*tty) d oubt, Wh en in and go b igger your r with go bolde d (or bran e) hom brand And do something that will wake people up and not be a decaf version of your brand.
  23. Write down one way your brand can go bigger and bolder while leaving your competition searching for a triple shot espresso. When done, fast forward to #2 Follow @davidbrier Subscribe: www.risingabovethenoise.com
  24. If committees don’t suck the life out of your ideas, they’ll suck the life out of the messenger
  25. If committees don’t suck the life out of your ideas, they’ll suck # 2 o mous auton erate the life out of the n Cr eate a t can op a c ore th pendent of inde ttee-itis” “c ommi cceed u messenger and s
  26. If committees don’t suck the life out of your ideas, they’ll suck # 2 o mous auton erate the life out of the n Cr eate a t can op a c ore th pendent of inde ttee-itis” “c ommi cceed u messenger and s If you love your brand, set it free.
  27. Work out how to get something brilliant done without the intervention of a committee. Get as inventive (and sneaky) as you need to be. When done, fast forward to #3 Follow @davidbrier Subscribe: www.risingabovethenoise.com
  28. blending in is not a strategy anymore than winning the lottery is a retirement plan
  29. blending in is not a strategy anymore than winning the # 3diocrity me C rappy ented in pres ak du jour . lottery d-spe ke it good bran t ma d oes no it doesn’ t If ntiate d iffere and, yo ur br ell. s it won’ t is a retirement plan
  30. blending in is not a strategy anymore than winning the # 3diocrity me C rappy ented in pres ak du jour . lottery d-spe ke it good bran t ma d oes no it doesn’ t If ntiate d iffere and, yo ur br ell. s it won’ t is a retirement plan There’s no middle ground to greatness.
  31. Write down 3 ways your brand is different (or can be, in case it’s not yet) from your competition. When done, fast forward to #4 Follow @davidbrier Subscribe: www.risingabovethenoise.com
  32. the competition isn’t your enemy. You settling for stupid tricks is.
  33. the competition isn’t your enemy. You settling for stupid # 4of cats weiyl eos l k, vid ikes” but th d ’s Loo u “ l tricks is. yo r bran ce. get build you van w on’ t g and rele und. m eanin wning aro rm. Q uit clo ge the no n C halle elentless. Be r
  34. the competition isn’t your enemy. You settling for stupid tricks is. If you think it’s stupid, it probably is. # 4of cats weiyl eos l k, vid ikes” but th d ’s Loo u “ l yo r bran ce. get build you van w on’ t g and rele und. m eanin wning aro rm. Q uit clo ge the no n C halle elentless. Be r
  35. Write down stupid ways to promote your brand. Get it out of your system — like cat footage, clowns and stupid music videos that have nothing to do with your business. Now, write down 1 or 2 ways you can intelligently distinguish your brand. When done, fast forward to #5 Follow @davidbrier Subscribe: www.risingabovethenoise.com
  36. during the 2013 Super Bowl, one brand took advantage of the 34-minute powertweet. they scored.. One image. One outage and customers ate it up.
  37. during the 2013 Super Bowl, one brand took advantage of the 34-minute powertweet. they scored.. One image. One outage # 5rself andy you epare d for speed ’s and customers ate it up. Pr you r bran f the world nse. I us cookie respo famo most uld do it, . co ly can ertain you c
  38. during the 2013 Super Bowl, one brand took advantage of the 34-minute powertweet. they scored.. One image. One outage # 5rself andy you epare d for speed ’s and customers ate it up. Pr you r bran f the world nse. I us cookie respo famo most uld do it, . co ly can ertain you c Have an insatiable curiosity and build that into anticipating your customer’s needs.
  39. Work out how you can make your company more nimble so it can be unbelievably responsive and pro-active. When done, fast forward to the next slide. Follow @davidbrier Subscribe: www.risingabovethenoise.com
  40. For those taking notes:
  41. For those taking notes: 1. In branding, go big. Think big. Do big. In all aspects of your brand service, brand message and brand insight.
  42. For those taking notes: 1. In branding, go big. Think big. Do big. In all aspects of your brand service, brand message and brand insight. 2. Committees. They have their place. Just not in branding, meetings and ingenuity.
  43. For those taking notes: 1. In branding, go big. Think big. Do big. In all aspects of your brand service, brand message and brand insight. 2. Committees. They have their place. Just not in branding, meetings and ingenuity. 3. Blending in is your enemy. Branding is your friend. (Understand this: Branding is “ the art of differentiation” and is the tool that will elevate your brand above the noise.)
  44. For those taking notes: 1. In branding, go big. Think big. Do big. In all aspects of your brand service, brand message and brand insight. 2. Committees. They have their place. Just not in branding, meetings and ingenuity. 3. Blending in is your enemy. Branding is your friend. (Understand this: Branding is “ the art of differentiation” and is the tool that will elevate your brand above the noise.) 4. Don’t be fooled with the newest “ tricks” to garner attention. Be real. Be extraordinary.
  45. For those taking notes: 1. In branding, go big. Think big. Do big. In all aspects of your brand service, brand message and brand insight. 2. Committees. They have their place. Just not in branding, meetings and ingenuity. 3. Blending in is your enemy. Branding is your friend. (Understand this: Branding is “ the art of differentiation” and is the tool that will elevate your brand above the noise.) 4. Don’t be fooled with the newest “ tricks” to garner attention. Be real. Be extraordinary. 5. Be ready when Life happens, even when you least expect it to. Be ready for opportunities as they surface.
  46. Follow @davidbrier Subscribe: www.risingabovethenoise.com
  47. Need more insight into creating a brand? Follow @davidbrier Subscribe: www.risingabovethenoise.com
  48. Need more insight into creating a brand? Check out: Follow @davidbrier Subscribe: www.risingabovethenoise.com
  49. Want more?
  50. Want more? Subscribe at RisingAboveTheNoise.com
  51. Want more? Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter:
  52. Want more? Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  53. Want more? Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International
  54. Want more? Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International

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