SlideShare a Scribd company logo
Master Class Webinar Series:
CitationTracker / CitationBurst



 Hello & welcome to the webinar. The
  webinar will start in a few minutes.
Agenda
CitationTracker
✓   What is it & how does it work
✓   Setting-up & Analyzing reports
✓   Packages, FAQs & API

CitationBurst
✓ About CitationBurst
✓ Creating a Campaign
✓   Campaign Reporting
What is a ‘citation’
A ‘citation’ is a listing for your business
on another website. Typically includes
your Name, Address & Phone number.

It is not a link, but it can include a link.
CitationTracker
‘CitationTracker’
✓ Part of our subscription packages
✓ Identifies your ‘Active’ Citations
✓ Analyzes competitor citations
✓ Provides extra data on directories
✓ Produces target list of directories
✓ Track citation activity
✓ Online, PDF, CSV
How does CitationTracker work?
✓ Do a series of searches in google
✓ Filter results to produce clean list
✓ Remove your own website
✓ Identify top 5 competitors
✓ Identify their citations
✓ De-dupe ‘active’ from ‘potential’
Simplified Business Name
✓  Ringemann Plumbing
   Services
                        Ringemann
                        Plumbing

✓ Bay Plumbing Co.      Bay Plumbing


✓ P.A.
  Vanessa Arzola DMD    Vanessa Arzola


✓ Trading Company
  Garcia Colinas        Garcia Colinas
Data     &   Data Sources

✓ Domain Authority    SEOmoz

✓ Citation Value      BrightLocal

✓ Type of site        BrightLocal

✓ Free/Paid Listing   BrightLocal
FAQs
✓ How does CitationTracker work?
✓ Why doesn’t the report find all my listings?

✓ report?
  I sometimes get incorrect listings on my


✓ Why do my reports sometimes fail?

✓ citations I have?
  What can I do to increase the number of


✓ Can i white-label my reports?
CitationTracker API
✓   Use the API to return citation data into your own
    reporting dashboard or SEO tools


✓   Returns both ‘Active’ & ‘Potential’ citations


✓   API actually creates a report in your account - but
    then you can extract data back in raw form

✓   Use for internal reporting / commercial external use


✓   Cost - on a per report basis (US$0.40)
What are we working on
✓   Enhanced filtering of results

✓ White-label reporting
✓ citations
  Adding identification of incorrect
CitationBurst
‘CitationBurst’
✓ Directory submission service
✓ We do the submissions for you
✓ Manual submissions - direct to site
✓ 1,200+ directories
✓ New listings & Update existing
✓ Pay Per Submission
Focus on Quality
✓ Accuracy & Completeness
✓ Have a longer process - 14 days
✓ 5 Step Process
  ✓ Pre-submission checks
  ✓ Submission (+manual look-ups)
  ✓ ‘Lite’ QA
  ✓ Detailed QA
  ✓ Live listing checks
FAQs
✓ Do you submit to data aggregators?
✓ Do you handle email verification?
✓ Do you update existing listings?
✓ Do you share email/password?
✓ Do you create Google+ listings?
✓ Can i suggest other directories?
Appropriate Citations

✓   Filter based on Biz Type &
    Location


✓   Check for existing listings
Submission Costs

✓ Normal campaign                   = $3 / submission
  Choose number of submissions
  - 10, 25, 50, 75, 100, 150



✓ Bulk purchase
  1,000+ submission credits. Use
                                    = $2 / submission
  on multiple clients & campaigns
What are we working on
✓   Submissions to data aggregators

✓ Easy ability to ‘Buy More’ citations

✓ citations
  Adding identification of incorrect
ThankYou
Questions?
contact@
brightlocal.com
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar
Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar

More Related Content

Similar to Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar

BrightLocal 'Welcome Webinar' - Learn all about BrightLocal
BrightLocal 'Welcome Webinar' - Learn all about BrightLocal BrightLocal 'Welcome Webinar' - Learn all about BrightLocal
BrightLocal 'Welcome Webinar' - Learn all about BrightLocal Myles Anderson
 
BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint
BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpointBrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint
BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpointMyles Anderson
 
Optimizing Wordpress for Conversions (WPSF April 2, 2014)
Optimizing Wordpress for Conversions (WPSF April 2, 2014)Optimizing Wordpress for Conversions (WPSF April 2, 2014)
Optimizing Wordpress for Conversions (WPSF April 2, 2014)
Arun Sivashankaran
 
One App Cloud - Lead management
One App Cloud - Lead managementOne App Cloud - Lead management
One App Cloud - Lead management
One App Cloud
 
Investors
InvestorsInvestors
Investors
Checkli
 
Inbound Growth for SaaS Scale-Ups #INBOUND18
Inbound Growth for SaaS Scale-Ups #INBOUND18Inbound Growth for SaaS Scale-Ups #INBOUND18
Inbound Growth for SaaS Scale-Ups #INBOUND18
Hull
 
Digital marketing courses in bangalore
Digital marketing courses in bangaloreDigital marketing courses in bangalore
Digital marketing courses in bangalore
bangaloredigitalmarketing
 
SEO: Optimising your web content
SEO: Optimising your web contentSEO: Optimising your web content
SEO: Optimising your web content
TwoBees: Digital Media Training & Consultancy
 
Bright local webinar slidedeck - google+ local wizard & reviewbiz tools
Bright local   webinar slidedeck - google+ local wizard & reviewbiz toolsBright local   webinar slidedeck - google+ local wizard & reviewbiz tools
Bright local webinar slidedeck - google+ local wizard & reviewbiz toolsMyles Anderson
 
15 Best SEO Audit Tools For Your Website.pdf
15 Best SEO Audit Tools For Your Website.pdf15 Best SEO Audit Tools For Your Website.pdf
15 Best SEO Audit Tools For Your Website.pdf
Host It Smart
 
Search Engine Optimization Pricing Packages
Search Engine Optimization Pricing PackagesSearch Engine Optimization Pricing Packages
Search Engine Optimization Pricing Packages
Elit Square
 
Elit Square - SEO pricing profile
Elit Square - SEO pricing profileElit Square - SEO pricing profile
Elit Square - SEO pricing profile
Elit Square
 
Appirio Lead Generation presentation on Salesforce
Appirio Lead Generation presentation on SalesforceAppirio Lead Generation presentation on Salesforce
Appirio Lead Generation presentation on Salesforce
Hemant Mishra
 
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
NewsCred
 
10+ ways to get MORE from Google Analytics
10+ ways to get MORE from Google Analytics10+ ways to get MORE from Google Analytics
10+ ways to get MORE from Google Analytics
Tim Stewart
 
Car Shipping CRM System | Powercode
Car Shipping CRM System | PowercodeCar Shipping CRM System | Powercode
Car Shipping CRM System | Powercode
Powercode
 
Mli 2017 business mbi
Mli 2017 business mbiMli 2017 business mbi
Mli 2017 business mbi
Hanoi MagentoMeetup
 
Behavioural Insights and CRO - Measurecamp 2014 Presentation
Behavioural Insights and CRO - Measurecamp 2014 PresentationBehavioural Insights and CRO - Measurecamp 2014 Presentation
Behavioural Insights and CRO - Measurecamp 2014 Presentation
Phil Haslehurst
 
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
The Karcher Group
 

Similar to Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar (20)

BrightLocal 'Welcome Webinar' - Learn all about BrightLocal
BrightLocal 'Welcome Webinar' - Learn all about BrightLocal BrightLocal 'Welcome Webinar' - Learn all about BrightLocal
BrightLocal 'Welcome Webinar' - Learn all about BrightLocal
 
BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint
BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpointBrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint
BrightLocal - Local SEO Check Up - Webinar Slidedeck - lscu - powerpoint
 
Optimizing Wordpress for Conversions (WPSF April 2, 2014)
Optimizing Wordpress for Conversions (WPSF April 2, 2014)Optimizing Wordpress for Conversions (WPSF April 2, 2014)
Optimizing Wordpress for Conversions (WPSF April 2, 2014)
 
One App Cloud - Lead management
One App Cloud - Lead managementOne App Cloud - Lead management
One App Cloud - Lead management
 
Investors
InvestorsInvestors
Investors
 
Inbound Growth for SaaS Scale-Ups #INBOUND18
Inbound Growth for SaaS Scale-Ups #INBOUND18Inbound Growth for SaaS Scale-Ups #INBOUND18
Inbound Growth for SaaS Scale-Ups #INBOUND18
 
Digital marketing courses in bangalore
Digital marketing courses in bangaloreDigital marketing courses in bangalore
Digital marketing courses in bangalore
 
SEO: Optimising your web content
SEO: Optimising your web contentSEO: Optimising your web content
SEO: Optimising your web content
 
Bright local webinar slidedeck - google+ local wizard & reviewbiz tools
Bright local   webinar slidedeck - google+ local wizard & reviewbiz toolsBright local   webinar slidedeck - google+ local wizard & reviewbiz tools
Bright local webinar slidedeck - google+ local wizard & reviewbiz tools
 
Google+ Local Strategy Workshop
Google+ Local Strategy WorkshopGoogle+ Local Strategy Workshop
Google+ Local Strategy Workshop
 
15 Best SEO Audit Tools For Your Website.pdf
15 Best SEO Audit Tools For Your Website.pdf15 Best SEO Audit Tools For Your Website.pdf
15 Best SEO Audit Tools For Your Website.pdf
 
Search Engine Optimization Pricing Packages
Search Engine Optimization Pricing PackagesSearch Engine Optimization Pricing Packages
Search Engine Optimization Pricing Packages
 
Elit Square - SEO pricing profile
Elit Square - SEO pricing profileElit Square - SEO pricing profile
Elit Square - SEO pricing profile
 
Appirio Lead Generation presentation on Salesforce
Appirio Lead Generation presentation on SalesforceAppirio Lead Generation presentation on Salesforce
Appirio Lead Generation presentation on Salesforce
 
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)
 
10+ ways to get MORE from Google Analytics
10+ ways to get MORE from Google Analytics10+ ways to get MORE from Google Analytics
10+ ways to get MORE from Google Analytics
 
Car Shipping CRM System | Powercode
Car Shipping CRM System | PowercodeCar Shipping CRM System | Powercode
Car Shipping CRM System | Powercode
 
Mli 2017 business mbi
Mli 2017 business mbiMli 2017 business mbi
Mli 2017 business mbi
 
Behavioural Insights and CRO - Measurecamp 2014 Presentation
Behavioural Insights and CRO - Measurecamp 2014 PresentationBehavioural Insights and CRO - Measurecamp 2014 Presentation
Behavioural Insights and CRO - Measurecamp 2014 Presentation
 
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
 

More from Myles Anderson

BrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New CustomersBrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New Customers
Myles Anderson
 
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
Myles Anderson
 
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...
Myles Anderson
 
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016
Myles Anderson
 
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...
Myles Anderson
 
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local AreaInsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area
Myles Anderson
 
InsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses
InsideLocal Webinar: Making Reviews & Reputation Work for Local BusinessesInsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses
InsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses
Myles Anderson
 
InsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customersInsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customers
Myles Anderson
 
InsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customersInsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customersMyles Anderson
 
InsideLocal Webinar: Alternative Citation Strategies Debated
InsideLocal Webinar: Alternative Citation Strategies DebatedInsideLocal Webinar: Alternative Citation Strategies Debated
InsideLocal Webinar: Alternative Citation Strategies Debated
Myles Anderson
 
InsideLocal Webinar: Advanced Keyword Strategies for Local Search
InsideLocal Webinar: Advanced Keyword Strategies for Local SearchInsideLocal Webinar: Advanced Keyword Strategies for Local Search
InsideLocal Webinar: Advanced Keyword Strategies for Local Search
Myles Anderson
 
Powerful content creation ideas for local businesses
Powerful content creation ideas for local businessesPowerful content creation ideas for local businesses
Powerful content creation ideas for local businesses
Myles Anderson
 
InsideLocal Webinar: Powerful Content Creation Ideas for Local Businesses
InsideLocal Webinar: Powerful Content Creation Ideas for Local BusinessesInsideLocal Webinar: Powerful Content Creation Ideas for Local Businesses
InsideLocal Webinar: Powerful Content Creation Ideas for Local Businesses
Myles Anderson
 
InsideLocal Webinar: Best Practices for Local Onsite Optimization
InsideLocal Webinar: Best Practices for Local Onsite OptimizationInsideLocal Webinar: Best Practices for Local Onsite Optimization
InsideLocal Webinar: Best Practices for Local Onsite Optimization
Myles Anderson
 
InsideLocal Webinar: State of Local Search in 2015
InsideLocal Webinar: State of Local Search in 2015InsideLocal Webinar: State of Local Search in 2015
InsideLocal Webinar: State of Local Search in 2015
Myles Anderson
 
Upcoming Webinar: Troubleshooting Local Ranking Issues
Upcoming Webinar: Troubleshooting Local Ranking IssuesUpcoming Webinar: Troubleshooting Local Ranking Issues
Upcoming Webinar: Troubleshooting Local Ranking Issues
Myles Anderson
 
InsideLocal Webinar: Advanced Google+ Optimization
InsideLocal Webinar: Advanced Google+ OptimizationInsideLocal Webinar: Advanced Google+ Optimization
InsideLocal Webinar: Advanced Google+ Optimization
Myles Anderson
 
Local ranking factors - David Mihm InsideLocal presentation
Local ranking factors - David Mihm InsideLocal presentationLocal ranking factors - David Mihm InsideLocal presentation
Local ranking factors - David Mihm InsideLocal presentation
Myles Anderson
 
Local search ranking factors
Local search ranking factorsLocal search ranking factors
Local search ranking factors
Myles Anderson
 
Deep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon UpdateDeep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon Update
Myles Anderson
 

More from Myles Anderson (20)

BrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New CustomersBrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New Customers
 
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
 
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...
 
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016
 
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...
 
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local AreaInsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area
 
InsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses
InsideLocal Webinar: Making Reviews & Reputation Work for Local BusinessesInsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses
InsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses
 
InsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customersInsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customers
 
InsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customersInsideLocal: Social strategies that really generate new customers
InsideLocal: Social strategies that really generate new customers
 
InsideLocal Webinar: Alternative Citation Strategies Debated
InsideLocal Webinar: Alternative Citation Strategies DebatedInsideLocal Webinar: Alternative Citation Strategies Debated
InsideLocal Webinar: Alternative Citation Strategies Debated
 
InsideLocal Webinar: Advanced Keyword Strategies for Local Search
InsideLocal Webinar: Advanced Keyword Strategies for Local SearchInsideLocal Webinar: Advanced Keyword Strategies for Local Search
InsideLocal Webinar: Advanced Keyword Strategies for Local Search
 
Powerful content creation ideas for local businesses
Powerful content creation ideas for local businessesPowerful content creation ideas for local businesses
Powerful content creation ideas for local businesses
 
InsideLocal Webinar: Powerful Content Creation Ideas for Local Businesses
InsideLocal Webinar: Powerful Content Creation Ideas for Local BusinessesInsideLocal Webinar: Powerful Content Creation Ideas for Local Businesses
InsideLocal Webinar: Powerful Content Creation Ideas for Local Businesses
 
InsideLocal Webinar: Best Practices for Local Onsite Optimization
InsideLocal Webinar: Best Practices for Local Onsite OptimizationInsideLocal Webinar: Best Practices for Local Onsite Optimization
InsideLocal Webinar: Best Practices for Local Onsite Optimization
 
InsideLocal Webinar: State of Local Search in 2015
InsideLocal Webinar: State of Local Search in 2015InsideLocal Webinar: State of Local Search in 2015
InsideLocal Webinar: State of Local Search in 2015
 
Upcoming Webinar: Troubleshooting Local Ranking Issues
Upcoming Webinar: Troubleshooting Local Ranking IssuesUpcoming Webinar: Troubleshooting Local Ranking Issues
Upcoming Webinar: Troubleshooting Local Ranking Issues
 
InsideLocal Webinar: Advanced Google+ Optimization
InsideLocal Webinar: Advanced Google+ OptimizationInsideLocal Webinar: Advanced Google+ Optimization
InsideLocal Webinar: Advanced Google+ Optimization
 
Local ranking factors - David Mihm InsideLocal presentation
Local ranking factors - David Mihm InsideLocal presentationLocal ranking factors - David Mihm InsideLocal presentation
Local ranking factors - David Mihm InsideLocal presentation
 
Local search ranking factors
Local search ranking factorsLocal search ranking factors
Local search ranking factors
 
Deep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon UpdateDeep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon Update
 

Recently uploaded

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
HajeJanKamps
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Securing Your Peace of Mind: Private Security Guard Services’
Securing Your Peace of Mind: Private Security Guard Services’Securing Your Peace of Mind: Private Security Guard Services’
Securing Your Peace of Mind: Private Security Guard Services’
Dragon Dream Bar
 
Get Bad Credit Loans with Guaranteed Approval
Get Bad Credit Loans with Guaranteed ApprovalGet Bad Credit Loans with Guaranteed Approval
Get Bad Credit Loans with Guaranteed Approval
DollarLoan Hub
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Presentation: PLM loves Innovation PI 2013 Berlin
Presentation: PLM loves Innovation PI 2013 BerlinPresentation: PLM loves Innovation PI 2013 Berlin
Presentation: PLM loves Innovation PI 2013 Berlin
Jos Voskuil
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 

Recently uploaded (20)

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Securing Your Peace of Mind: Private Security Guard Services’
Securing Your Peace of Mind: Private Security Guard Services’Securing Your Peace of Mind: Private Security Guard Services’
Securing Your Peace of Mind: Private Security Guard Services’
 
Get Bad Credit Loans with Guaranteed Approval
Get Bad Credit Loans with Guaranteed ApprovalGet Bad Credit Loans with Guaranteed Approval
Get Bad Credit Loans with Guaranteed Approval
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Presentation: PLM loves Innovation PI 2013 Berlin
Presentation: PLM loves Innovation PI 2013 BerlinPresentation: PLM loves Innovation PI 2013 Berlin
Presentation: PLM loves Innovation PI 2013 Berlin
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 

Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinar

  • 1. Master Class Webinar Series: CitationTracker / CitationBurst Hello & welcome to the webinar. The webinar will start in a few minutes.
  • 2.
  • 3. Agenda CitationTracker ✓ What is it & how does it work ✓ Setting-up & Analyzing reports ✓ Packages, FAQs & API CitationBurst ✓ About CitationBurst ✓ Creating a Campaign ✓ Campaign Reporting
  • 4. What is a ‘citation’ A ‘citation’ is a listing for your business on another website. Typically includes your Name, Address & Phone number. It is not a link, but it can include a link.
  • 6. ‘CitationTracker’ ✓ Part of our subscription packages ✓ Identifies your ‘Active’ Citations ✓ Analyzes competitor citations ✓ Provides extra data on directories ✓ Produces target list of directories ✓ Track citation activity ✓ Online, PDF, CSV
  • 7. How does CitationTracker work? ✓ Do a series of searches in google ✓ Filter results to produce clean list ✓ Remove your own website ✓ Identify top 5 competitors ✓ Identify their citations ✓ De-dupe ‘active’ from ‘potential’
  • 8. Simplified Business Name ✓ Ringemann Plumbing Services Ringemann Plumbing ✓ Bay Plumbing Co. Bay Plumbing ✓ P.A. Vanessa Arzola DMD Vanessa Arzola ✓ Trading Company Garcia Colinas Garcia Colinas
  • 9. Data & Data Sources ✓ Domain Authority SEOmoz ✓ Citation Value BrightLocal ✓ Type of site BrightLocal ✓ Free/Paid Listing BrightLocal
  • 10. FAQs ✓ How does CitationTracker work? ✓ Why doesn’t the report find all my listings? ✓ report? I sometimes get incorrect listings on my ✓ Why do my reports sometimes fail? ✓ citations I have? What can I do to increase the number of ✓ Can i white-label my reports?
  • 11. CitationTracker API ✓ Use the API to return citation data into your own reporting dashboard or SEO tools ✓ Returns both ‘Active’ & ‘Potential’ citations ✓ API actually creates a report in your account - but then you can extract data back in raw form ✓ Use for internal reporting / commercial external use ✓ Cost - on a per report basis (US$0.40)
  • 12. What are we working on ✓ Enhanced filtering of results ✓ White-label reporting ✓ citations Adding identification of incorrect
  • 14. ‘CitationBurst’ ✓ Directory submission service ✓ We do the submissions for you ✓ Manual submissions - direct to site ✓ 1,200+ directories ✓ New listings & Update existing ✓ Pay Per Submission
  • 15. Focus on Quality ✓ Accuracy & Completeness ✓ Have a longer process - 14 days ✓ 5 Step Process ✓ Pre-submission checks ✓ Submission (+manual look-ups) ✓ ‘Lite’ QA ✓ Detailed QA ✓ Live listing checks
  • 16. FAQs ✓ Do you submit to data aggregators? ✓ Do you handle email verification? ✓ Do you update existing listings? ✓ Do you share email/password? ✓ Do you create Google+ listings? ✓ Can i suggest other directories?
  • 17. Appropriate Citations ✓ Filter based on Biz Type & Location ✓ Check for existing listings
  • 18. Submission Costs ✓ Normal campaign = $3 / submission Choose number of submissions - 10, 25, 50, 75, 100, 150 ✓ Bulk purchase 1,000+ submission credits. Use = $2 / submission on multiple clients & campaigns
  • 19. What are we working on ✓ Submissions to data aggregators ✓ Easy ability to ‘Buy More’ citations ✓ citations Adding identification of incorrect

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n