1. Tulisa
Live It Up
A Treatment by Michael Holyk

2. Concept
The song has so many different moods and feels to it, I’d want to compliment that by
having awesome elements of dance, art and special effects (breakdown below)
The lighting and stage design are extremely important in setting up the performance
space to look epic. Each of the elements have been picked because they contrast each
other, look great in slow motion and are exciting.
Performance & Narrative
Tulisa performance is key to this promo. It’s important that it’s powerful, intimate and raw. I’m
more than confident that Tulisa will be able to deliver a stunning performance and also look
fantastic.
Inspired by a seeing her live performance, Tulisa can certainly own the stage very well and
deliver a very big performance but yet be very simple, performing to the audience with mic
held in her hands. I like this performance here http://www.youtube.com/watch?
v=GNSPSocEdbQ and a similar style would be great.
The promo starts amongst the groups of competition winners who all have their Samsung
phones in hand, they then get let into the venue and they all run toward the stage with the
phones already filming.
The show will start when they are running into the venue.

3. Lighting
Cinematic stage lighting is crucial in making this promo truly special. I’d like to vary the
style by having very subtle lighting opposed to high energy moving lights similar to a TV
style, big, epic and bold.
I’d light to backlight the intro so we get a beautiful mysterious silhouette of Tulisa
Camera
With the mobile phone camera’s I’d like to utilize the shape of the roundhouse and bounce
between phones (similar idea here http://www.youtube.com/watch?v=menq51AQDIc)
With the main cameras, I’d want to film on one high speed slow motion camera, plus 2
Alexa’s and another on a curved tracked around the stage to give it a very dynamic feel
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4. Wall Lighting
It begins in pitch black, and as soon as the beat comes in, the stylized wall lighting
explodes into action
Strips of big powerful white lighting move and change with the beat and the dancers,
making the space become an incredible to watch. It’ll also look amazing on the mobile
phone cameras as the white light punches through the cameras.
The lights provide a futurist feel to the promo, which will be very exciting to watch and
compliments the space and Tulisa very well.
Neyo - Closer - https://www.youtube.com/watch?feature=player_embedded&v=z_aC5xPQ2f4
Rock your Body - http://www.youtube.com/watch?v=OxjHijHRLxU
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5. Dance
The song’s production has such a nice beat which sets itself up perfectly for a
stylized choreography with 6 dancers plus Tulisa on stage. The dance is to add
to Tulisa performance and animate the song complimenting the performance.
I’d want the 6 dancers to learn a dubstep style of dance, that is very animated
and street battle like. There will be one lead dancer that takes over in the break
and performs solo (links below)
Again, another great live visual that looks great recorded from crowd and in
slow motion. I’d also like to try record the dance on several cameras to get a
matrix stop motion effect (https://vimeo.com/10936670)
Solo Dance - https://vimeo.com/44116075
Group Dance http://www.youtube.com/watch?v=fnNuzzN2cUk

6. Paint Drumming
One of the main elements in the video will be the ‘Paint drumming’. It simply looks incredible,
it’s fresh and epic and works great on stage visually.
The set will be very stylized in dark colours, very open and very rugged with lots of dark
backdrops and with depth and texture. Whilst Tulisa, dressed in a dark shade (with neon
paint stylized around her outfit), is performing under a spotlight with the rest of the stage
quite dim, 6 drummers/dancers come on stage with neon also on them and being to drum.
The drummers remained very dark still and almost silhouetted never taking the light away from
Tulisa but their building the atmosphere of the performance.
The neon colored paint splashing in the air and the drummers, We will be able to capture
this in slow motion too which will certainly look sharp and beautiful. Towards the end of the
song Tulisa can start to drum too (or have a go!) and we will climax with several paint
explosions that are fixed around the stage.
Paint Drumming - http://youtu.be/Kh8pCjjMc-Y
(Drumming Style) Wretch 32 - http://www.youtube.com/watch?v=MCivYv4HqiI
Speaker Paint - https://vimeo.com/28089545
Explosion of Paint - http://www.youtube.com/watch?v=Hh-o5g4tLVE&feature=fvwrel