Savings and Storytelling: Designing Empowering Personal Finance Tools by Michael Fryar
1. Savings and Storytelling:
Designing Empowering Personal Finance Tools
Michael Fryar, Centre College
Background
2011: Nicaragua
Silicon Valley to Global Cities in Latin America
2012: Guatemala
Mountain View
Bogotá
Mexico City
2013
Juntos Finanzas
Juntos (“HOON-tos”) means
“together” in Spanish. Juntos
designs and implements
empowering personal finance tools
for cash-based households.
Accessible on any phone via
SMS, their products help families
increase their savings and feel
financial confidence and control.
The Juntos Savings Tool