Destroystorm. Remake your ways.

DestroyStormThe argument needs to be strong to survive.
DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

IN THE BEGINNING
THE IDEA
WAS A BRIGHT
LAMP

At the brainstorming, all ideas get a form and grow.
But life is not as beautiful as the stories tell.
The deadline is closer. The client calls the account
manager. The boss yells for time. The creatives team
ask to remind you of their needs for creating. So,
disgrace is done.

And the beautiful brainstorming ends. So, the planner will work.
But, how? If the hurry can transform an excellent job in a lagged delivery.

P.A
PLANNERS ANONYMOUS

P.A
PLANNERS ANONYMOUS
— Hi, my name is John. And my
addiction is to search for
references and bases for all ideas
for my Head.
— Hi Johnnnn!!!!!!!

The human mind uses the memory for building new information.
The planning is a discipline that requires a behavior based in the
capacity to see, not like any person, but to see the process and
add content, inspiration, strategy to all jobs.

Nassim Taleb* explains three mistakes about our minds when we remind
the history (the past):
The illusion of understanding - When everybody thinks that knows about
the world and all events.
Retrospective Distortion - The memories seem to be clearer and more
obvious than they really are.
Overvaluation - Everything that I know happens to be what defines my
specialty, in such a way that makes me think that I'm sure of what I’ve
said, discarding everything that I cannot know.
*The Black Swan: The Impact of the Highly Improbable

WHAT IS THE POINT?

THE POINT IS...
All zoogles are
boogles.  
You saw a boogle.  
Is it a zoogle?

THE POINT IS...
All zoogles are
boogles.  
You saw a boogle.  
Is it a zoogle?
Domain specificity 
Knowledge, even when is exact, does not
normally lead to appropriate
action, because we tend to forget what we
know or forget how to process it properly if
we do not pay attention, even when we are
specialists.

In short
Our empirical knowledge can affect our
strategic analysis. When? In the moment that our
hurry gets in the control. If this happens, naively,
we do the revenue to solve the jobs.

Through a natural mechanism called:
Naive Empiricism, we have a natural trend
for source instances who confirm our
history and our vision of the world - this
instances are ever easy to find. Is ever
agreeable find data that becomes your
theories like proof.

P.A
PLANNERS ANONYMOUS
— Of course, I know these things.
But the data show us the actual
truth. I’ve done a similar job. The
results are always good… And
the Boss likes.
But the addict say:

It’s certainty reveals his addiction and
his dangers. You're a turkey!

WHY?
Read the story below:
One day the turkey decides to think about his life. Wow! It’s the best life.
Always had food, nap and scratched his way around the farm, in the
right time. Healthy life. He had 1.000 perfect days. But in the thousandth
first day something happened. Thanksgiving. So he died.

WHY?
Read the story below:
One day the turkey decides to think about his life. Wow! It’s the best life.
Always had food, nap and scratched his way around the farm, in the
right time. Healthy life. He had 1.000 perfect days. But in the thousandth
first day something happened. Thanksgiving. So he died.
It is true that a thousand days can prove
that you're right, but one day may prove
that you are not.

Now, if all this happens,
the risk of forgetting and
leaving something
behind or simply
being surprised
for something
you didn’t
predict is
much higher.

Now, if all this happens,
the risk of forgetting and
leaving something
behind or simply
being surprised
for something
you didn’t
predict is
much higher.
You are
expose!

THE ESCAPE (POSSIBLE ESCAPE):
Forget the corroborative data and trust another planner for examining
rigidly your job. Not to congratulate you for it, but to destroy it. Because
only when you find the weak points you will make a stronger planning.

Good arguments can survivor hard eyes.
The Destroystorm isn’t fearing the improbability.
Thinking about it.

Question your own ways, your methods, your revenues.
Find out what is weak. And rebuild your moves.

BRUNO LOBO PINHEIRO
PLANNER
lobo71185@hotmail.com
Skype: lobo-pinheiro
Linkedin: br.linkedin.com/pub/
bruno-lobo/23/891/375/
DESTROY STORM by Bruno Lobo Pinheiro is
offer with Creative Commons - Atribuição-
CompartilhaIgual 4.0 Internacional.

Destroystorm. Remake your ways.

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