Looking at our current models for managing people online, how internal social networks are impacting business and creating new opportunities for community managers, and finally addressing the future role of the community manager in the organisation.
Presented at Swarm Sydney November 2011. Sydney, Australia.
http://swarmsydney.com.au
6. METCALFE’SLAW
THE VALUE OF A SOCIAL NETWORK
2 Users
5 Users
12 Users
1 Connection
10 Connections
66 Connections
Thevalueofanetworkisproportionaltothesquare
ofthenumberofconnectedusersonthesystem.
7. Informationaccess è
social è
personal
THE
THIRD
WAVE
1. OUR EXPECTATIONS HAVE CHANGED
2. ‘SHOW ME MY WEB FOR ME’
14. Customer sees CRM/Analytics
product/campaign
FEEDBACK LOOPS
Ponder whether they
Discussion/analysis
need it. Assess Customer buys of customer needs/
decision product/service wants
external internal
Talk to friends/ Change/launch new
assess competitors product/features
15. COMMUNITY
at the right level
Identifiedbusinessglobuleorbusinessasset?
18. Knead yourself into the fabric of your organisation
Even if it’s just at a digital level to begin.
Image:flickr
19. the lunchbag letdown
AWMUM!
NOTVEGEMITEAGAIN!
REPLICATEYOURAMAZINGSOCIALEFFORTSINOTHERAREASOFTHE
COMPANY.
20. TAKEAWAYS
1. It’s all about the personal connection
2. Communities are everywhere, at work play
3. Get buy-in at the right level,
otherwise you will be writing
social media cheques you can’t cash
4. We just want to connect.