The Customer Company Interaction

The Customer-Company Interaction MKT628 – Prof Viar

The Importance of Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Role of Strategic Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Purpose of Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Advantage and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Shape of Marketing Planning STRATEGY MARKETING PROCESSES BUSINESS MODEL PLANNING DOING

The Internet Affects Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internet Affects Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Your Model? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building a better model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Customer-Company Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Revenue Stream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uncovering the Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Customer Company Interaction

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The Customer Company Interaction