MCG's overview

1. Bigger, Better, Sexier
Marketing for B2B
Prepared for the world to see

2. Marketing that Accelerates Sales
Who We Are
Headquartered in Denver, Colorado, Market Creation Group (MCG) is a full service
marketing firm here to serve business-to-business companies exclusively.
In business for 7 years, MCG currently has 15 employees fulfilling roles in marketing
strategy, research, channel marketing, copywriting, design, website development,
social media, sales enablement, SEO, PPC and account services.
MCG delivers competitive advantages to our clients by providing marketing solutions in
these key areas:
1. Creative Strategies
2. Creative Services
3. Demand Generation

3. Marketing that Accelerates Sales
Full Service Marketing
Competitive Insights, Brand
Development, Marketing Strategies &
Sales Playbook Creation
Research that set the foundation for success
Based
Strategies
Websites, Email, Print Collateral, Search, Social & Digital
eBooks, Infographics & Reach Campaigns
Whitepapers that drive sales that are measurable
MCG’s Three
Worlds
Creative Demand
Services Generation

4. Marketing that Accelerates Sales
Our Philosophy
Use Cases
+
Personas
+
Relationship Status
=
Successful MicroTargeting Strategies,
Effective Messaging,
Faster and greater demand generation

5. Marketing that Accelerates Sales
Services We Offer
Virtual Marketing
Strategic Marketing Demand Generation Creative Services
Services
•Brand Foundation •Virtual CMO •Marketing •Web Design
•Messaging •Virtual Marketing Automation System •Micro Site Design
Playbook VP Integration •Digital Marketing
•Research •Virtual Marketing •Inbound Marketing •Content Creation
•Competitive Manager •Content Marketing •eBooks
analysis •Email Marketing •White Papers
•SWOT analysis •Landing Page •Webinars
•Persona & Use Creation
•Sales Enablement
Case Development •PPC
•Social Media
•Market •SEO (Brand)
Segmentation •Social Media
•Marketing Plan (Demand
Development Generation)
•Content Strategy
Development
•Marketing Process
Development

6. Marketing that Accelerates Sales
Our Team

7. Marketing that Accelerates Sales
Our Team
brett schklar, ceo &
founder
account management strategy creative demand gen
cory nickerson, jjm markisohn, chief keith mccurdy, art mark stiltner, creative nick yorchak, seo
marketing director development officer director content manager specialist
laurel brozovich,
erin lombardi-gordon , virginia roper, lead dillon voyzey, zach randall, ppc
account/project anton reyes, designer
account manager developer copywriter specialist
manager
linda
jennifer saldanha, kerrey knisely,
hartman, dedicated alison kramer, developer
marketing manager copyeditor
marketing executive
rose schuchat, melodie steffler,
dedicated marketing
marketing intern executive

8. Countdown: Marketing that Accelerates Sales #9
Why Companies Hire MCG:
Award Winning, Nationally & Locally Recognized
• Denver’s Fastest Growing Private Company, 2009 & 2010 by the
Denver Business Journal (961% growth 2006-2008)
• Winner of 5 Business Marketing Association Gold Key Awards
2011 & 2012
• Winner of 4 American Marketing Association Apex Awards 2012
• Featured in December, 2009 Entrepreneur Magazine – Great
employee practices and client loyalty
• CBS News Beating the recession through smarter marketing

9. MCG’s Experience

10. Marketing that Accelerates Sales
Our B2B Customers Tell the Best Story

11. Marketing that Accelerates Sales
Experience
MCG has over 200 years of combined experience in the business-to-
business technology space.
Our clients tend to have complex sales cycles. So, we focus their
marketing efforts on providing targeted content designed to generate
leads and keep opportunities moving forward.
Our team has extensive experience in B2B technology – hardware,
software, services, energy and infrastructure management.

12. Marketing that Accelerates Sales
What Our Customers Have to Say:
“Our new websites are driving sales and taking our business to the next level, thanks to the team at
MCG. We definitely got our money's worth and more.”
-- Bev Berry, VP of Business Development, ProtoTest
“Working with the team at MCG has been a terrific experience. They get the whole B2B space, and
with their experience and creativity they were able to take fairly complex business concepts and turn
them into something very engaging and visually compelling on our website. ”
-- Steve Herrmann, Vice President, Marketing and Strategic Alliances, Oniqua Enterprise Analytics
MCG’s understanding of our business, coupled with their experience using personas and use cases to
better target prospects really helped our sales and marketing teams differentiate ourselves in a
difficult and competitive field. Working with such a seasoned and creative team opened our eyes to
new tactics to bring in quality leads.”
-- Marta Kelsey, Senior Marketing Manager, ICMI

13. Marketing that Accelerates Sales
About MCG

14. Marketing that Accelerates Sales
Our Team
brett schklar, ceo &
founder
account michele murphy,
strategy creative demand gen
management office operations
mark stiltner,
cory nickerson, jim markisohn, chief keith mccurdy, art nick yorchak, seo
creative content
marketing director development officer director specialist
manager
linda hartman,
jennifer saldanha, virginia roper, lead cory dillon voyzey, zach randall, ppc
dedicated marketing anton reyes, designer
marketing manager developer copywriter specialist
executive
melodie steffler,
margie shaw, digital alison kramer, kerrey knisely, copy
dedicated marketing
marketing manager developer editor
executive
laurel
brozovich, account/p
roject manager
rose schuchat,
marketing intern

15. Marketing that Accelerates Sales
Over 60 B2B Customers Tell the Best Story

16. Marketing that Accelerates Sales

17. Marketing that Accelerates Sales
Case Studies

18. Branding, Personas, Use Cases, Corporate Website
Marketing that Accelerates Sales
Oniqua Enterprise Systems
The Challenge
Oniqua optimizes maintenance and operational inventories for mining, energy and transportation companies.
Each time Oniqua has a sales opportunity, an array of decision makers are involved. This leads to a long and
complicated sales cycle. Oniqua needed an easy-to-navigate website that could communicate effectively with
multiple audiences.
The Solution
MCG created personas for each decision maker involved in Oniqua’s sales cycle. We also identified the situations
or “use cases” that would cause each persona to benefit from Oniqua’s services. Using these use cases as a
guide, we developed a website that provided specific, targeted benefits for each persona.
The Results
Oniqua’s website visits soared by 53% and the average time spend on-site jumped 43%. As a direct result of the
website’s success, MCG became a trusted marketing partner for Oniqua. We currently assist with a wide range
of strategic and tactical services, including marketing program development and tradeshow promotions. See the
website at www.Oniqua.com
References
Steve Herrmann
Vice President, Marketing and Strategic Alliances
303-952-6669 | steve.herrmann@oniqua.com

19. Oniqua.com
Marketing that Accelerates Sales

20. Branding, Personas, Use Cases, Corporate Website
Marketing that Accelerates Sales
I-Behavior
The Challenge
I-Behavior is in a complicated industry, aggregating shopper purchase data and providing statistical modeling to
predict future purchases. They were having a hard time communicating their services in a way that would
resonate with potential customers and differentiate them form the competition.
The Solution
We decided that what I-Behavior really needed was a human touch. From their website, to their marketing
materials, to the new products we helped them launch, we refocused the stories I-Behavior told from the
technology to the people the technology touched.
The Results
I-Behavior’s success stories include: a new website that helped the company get noticed and acquired by a large
marketing firm; a direct mail piece that exceeded their previous response rate by over 300%; and the successful
launch of three new product offerings, including a mobile couponing app. See the website at www.i-
behavior.com
References
Ellen Bossert
VP Marketing & Communications
303-228-5021 | ebossert@i-behavior.com

21. Marketing that Accelerates Sales
I-Behavior.com

22. Branding, Video, Corporate Website (onscreen-media.com)
Marketing that Accelerates Sales

23. B2C Work - Presidents Leadership Class, Greenhouse
Marketing that Accelerates Sales
Scholars, Charter Communications

24. Marketing that Accelerates Sales
Demand Generation, Events, Strategy, Video
National CineMedia (NCM)
The Challenge
NCM is a $650 million company that puts sports, performing arts, concerts and business events on movie screens across
the country. They were enjoying a great deal of success with the entertainment side of their business. Unfortunately,
getting other businesses to consider the theater as a national event venue was proving to be a daunting task.
The Solution
MCG identified the industries most likely to use NCM’s theater events, and identified the use cases that would require a
national venue like the cinema, (product launches, training, crisis communications, etc.) We created a video to increase
awareness. Then MCG followed up with a comprehensive demand generation strategy that included microsites, lead
nurturing campaigns and events targeted at specific industries and companies.
The Results
The Fathom Business Events video has received rave-reviews from both National CineMedia and their clients. This video
has been an invaluable resource for both the marketing and sales team, and it is currently featured on the homepage of
their website. MCG is currently in the process of completing the first event and microsite.
References
Yvonne Anderson
Senior Marketing Manager
303-792-8674 | yvonne.anderson@ncm.com

25. Marketing that Accelerates Sales
Demand Generation, Events, Strategy, Video

26. Marketing that Accelerates Sales
Branding, Web
Questar Energy
The Challenge
Questar Energy was in desperate need of an identity overhaul. They are a multibillion-dollar natural gas driller,
wholesaler and retailer based out of Utah. The problem was that the perception of their brand didn’t fit with the
company’s strategic vision for the future.
The Solution
We gave Questar a whole new identity and helped them write their brand’s story in a way that would speak to
their customers. Then we built a visually stunning website that put their new brand to work.
The Results
The new identity struck the perfect balance between Questar’s traditional look and their new strategic direction.
It helped Questar associate their brand with clean energy initiatives without alienating the legacy customers that
propelled them to become a multi-billion-dollar business. See the website at www.questar.com.
Reference
I’ve requested a reference but it may take up to two weeks to get a response from corporate.

27. Marketing that Accelerates Sales
Branding, Web

28. Marketing that Accelerates Sales
Demand Generation, Strategy, Web
Verio – Websites.com
The Challenge
Verio is one of MCG’s oldest clients. One of the biggest projects we won with them was the full rebuild of
Websites.com. This website is a central portal where small businesses can discuss and collaborate on leveraging
websites to build their customer base. The website is available in five languages and has an extremely complex
and deep user engagement model. This presented significant hurdles for the MCG development team.
The Solution
MCG designed a clean, easy-to-use layout and navigation system, and assembled a team of on- and off-shore
coders who could quickly develop the sophisticated site.
The Results
Websites.com currently enjoys traffic as high a 150,000 visitors per month. As a result of MCG’s success, we
were selected by Verio to rebuild Whois.net, which supports over 120,000 visitors PER DAY from over 125
different countries.
References
Kazutaka Kobayashi
Director of Marketing
303-645-1945 | kkobayashi@verio.netz

29. Marketing that Accelerates Sales
Demand Generation, Strategy, Web

30. Marketing thatLaunch, Branding, Web
Product Accelerates Sales
Format Dynamics
The Challenge
Format Dynamics reformats website content for printing and mobile devices, then inserts targeted advertising.
They were struggling to get off the ground and needed help developing their overall marketing plan, a website
and messaging.
The Solution
MCG instituted a segmented marketing plan focusing on two key audiences, advertisers and web publishers.
New messaging was created for each segment and a new website was developed to convey the elegance and
power of this totally new advertising medium. MCG also assisted in the search for a PR partner to complement
Format Dynamics marketing efforts.
The Results
Format dynamics recently received a fresh round of capital and expanded operations to New York City. See the
website at www.formatdynamics.com
References

31. Marketing thatLaunch, Branding, Web
Product Accelerates Sales

32. Marketing that Accelerates Sales
Interactive Video, Sales Enablement Tools
New Global Telecom (NGT)
The Challenge
NGT had recently launched a new indirect channel for their small business VoIP
services being sold be Value Added Resellers. Because NGT was an unknown retail
brand, and resellers were just learning about NGT’s services, they needed an
engaging and easy way to interest and inform prospects.
The Solution
Because NGT.com is set up largely to service NGT’s wholesale customers, MCG
recommended that NGT create a microsite as a one-stop home for the new VoIP
service. This microsite, named NGT Digital Voice Hub, would have a unique twist to
keep visitors engaged.
The Results
Brett, this section was cut off on the slide. You may want to pull it from the original
document. See the microsite at www.ngt.com/dvhub/
References

33. Marketing that Accelerates Sales
Interactive Video, Sales Enablement Tools

34. More Examples

35. Marketing that Accelerates Sales
Verio Is a Global Provider of Business and Enterprise Cloud and Web
Hosting Solutions. MCG developed their direct and indirect sales
websites.

36. ViaWest NEXT Campaign
Marketing that Accelerates Sales

37. Marketing that Accelerates Sales

38. Marketing thatInfirmity Campaign
IT Accelerates Sales

39. MarketingViaWest Security Sales
that Accelerates Video

40. Marketing that Accelerates Sales
Spatial Energy serves the energy, exploration and extraction industry by providing detailed
satellite topographical photography. MCG developed their website and provides ongoing web
and marketing support.

41. CRBE Invite
Marketing that Accelerates Sales

42. Marketing that Email and Print Ad
DemoGala Accelerates Sales
MCG also created an email version for
“Defrag”

43. ViaWest Year In Review Email
Marketing that Accelerates Sales

44. KINECTed Cloud Reference Chart
Marketing that Accelerates Sales

45. Marketing thatSales Kick-OffSales
ViaWest Accelerates 2012

46. Customer Appreciation Event Sales
Marketing that Accelerates Invite

47. Social Marketing that AcceleratesCampaign
Media – Twitter Launch & Sales

48. Thank You!
www.demandMCG.com | info@demandmcg.com
303.325.7423 | @demandmcg