13. A C T I VAT E Y O U R B R A I N
• #1: How do you put a giraffe into a fridge?
• Open the fridge, put the giraffe inside, and then close the
fridge.
• #2: How do you put an elephant into a fridge?
• Open the fridge, remove the giraffe, put the elephant
inside,
inside and close the fridge
fridge.
• #3: The King of the Jungle is holding a meeting for all of
the animals. One of them is not there. Which one?
• The elephant. The elephant is in the fridge.
• #4: You are standing on the bank of an alligator infested
river and have to get to the other side. What do you do?
• You swim across the river because all the alligators are
attending the meeting
14. T H E C R E AT I V E P R O C E S S
EXPLORE
THE PROBLEM
15. GOAL WISHING
• Ask people to “wish” their greatest goals related
wish
to the “How to”
– I wish people would covet this product
– I wish people would treat this product like gold
– I wish people would pay a yt g for t s p oduct
s ould anything o this product
– I wish people would stampede into their doctor’s
offices to get this product
• Pick most intriguing and use as new “How to”
statement
16. R O L E P L AY
• Ask people to imagine they are the end
consumer/target audience
– What do you do with your day?
– What is your name?
– What do you read?
– Wh
Where d you li ?
do live?
– What might y get excited by?
g you g y
17. IDEA MAPPING
• Ask people to information relevant to the
problem
• Map the information on the wall in clusters
to h l
t help your team get a better id of th
t t b tt idea f the
p
problem as a whole
18. PROBLEM FINDING
• Ask people to clarify the problems in
achieving the goal
• WARNING: this can limit creativity, so try
to k
t keep the problems to identifiable as
th bl t id tifi bl
opposed to p
pp perceived.
20. T H E C R E AT I V E P R O C E S S
EXPLORE GENERATE
THE PROBLEM IDEAS
21. RANDOM MOLECULES
• Everyone writes down a concept relating
to how to solve the problem on a piece of
paper.
• T pieces of paper are then d
Two i f th drawn at
t
random and the group discusses how their
g p
interaction can solve the problem.
22. G R O U P PA S S I N G
• Restate criteria before you start
start.
• Everyone starts with a sheet of a4. y
y you
write one idea and pass left.
• The next member adds to the idea until the
pages have been right around the table.
23. 6-3-5 BRAINWRITING
• Assemble a group of 6 people
people.
• Everyone has five minutes to generate 3
y g
ideas.
• The ideas are then shared and can be used
to inspire the next round.
• In 6 rounds you’ll generate 180 ideas
24. T H E H AT S
• Questions (White) - considering purely what information is
( ) gp y
available, what are the facts?
• Emotions (Red) - instinctive gut reaction or statements of
emotional feeling (but not any justification)
• Bad points judgment (Black) - logic applied to identifying flaws
or barriers, seeking mismatch
• Good points judgment (Yellow) - logic applied to identifying
benefits, seeking harmony
• Creativity (Green) - statements of provocation and
investigation, seeing where a thought goes
i i i i h h h
• Thinking (Blue) - thinking about thinking
25. T H E H AT S
• Initial Ideas - Blue, White, Green, Blue
• Choosing between alternatives - Blue, White, (Green), Yellow,
Black, Red, Blue
• Identifying Solutions - Blue, White, Black, Green, Blue
y g , , , ,
• Quick Feedback - Blue, Black, Green, Blue
• Strategic Planning - Blue, Yellow, Black, White, Blue, Green, Blue
• Process Improvement - Blue White White (Other peoples views),
Blue, White, views)
Yellow, Black, Green, Red, Blue
• Solving Problems - Blue, White, Green, Red, Yellow, Black, Green,
Blue
• Performance Review - Blue, Red, White, Yellow, Black, Green, Red,
Blue
26. T H E M E TA P L A N
• After you ve explained the brief give everyone
you’ve
3 – 5 minutes to write down ideas on their
own.
• Go round the group and have p p explain
g p people p
their ideas and have the group build on them.
• Group the ideas in clusters and use them to
direct the idea development in groups
27. SCAMPER
S – Substitute something – Starbucks Frappucino
C – Combine it– Concrete Lights
A – Adapt it – The Arthritis Bath
M – Modify it – Persian Waffles at 1905 world Fair
M-M Magnify It – A l Sti k
if Apple Stickers
P – Put it to another use – PostIt Notes
E – Eliminate Something – Solo Ski Boat
R – Reverse it – New York Ice Cream
34. T I P S F O R FA C I L I TAT O R S
• Need to keep p
p probing & asking questions to get people to
g gq g p p
generate ideas:
– What else?
– What’s the craziest thing we can do?
– How can be build off that?
– What event could we do?
– What could we email editors to get their attention?
– If you were the audience, what would convince you?
– Who
Wh can link th t id t something else?
li k that idea to thi l ?
• Balance ‘loosening up’ and time-wasting
• Manage ‘vocals’ & draw out ‘quiets’
• Be sensitive to the meeting dynamics
• Stay Positive.
35. WHEN YOU’RE IN A
BRAINSTORM
• Try to look at the problem from a different
direction.
• Try to think outside constraints. (You have to
constraints
identify them first)
• Use a combination of these techniques for the
best results!
• Say whatever you’re thinking, you might
spark someone else!
p
36. LAST SLIDE
• You can choose to be creative.
creative
• You can train yourself to be better at it
• Brainstorms should be a hoot!
• Invite
I i you clients to participate!
li i i !
• Come talk to me, I’d love to help.
