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GAMIFICATION 
E 
STORYTELLING 
Nuovi 
format 
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per 
gli 
even> 
aziendali 
Andrea 
Ganzaroli 
Gianluca 
Fiscato 
F...
WWW.FROGMARKETING.IT
EVENTI, 
GAMIFICATION 
E 
STORYTELLING 
…storia 
di 
un’amore 
possibile 
Andrea 
Ganzaroli 
WWW.FROGMARKETING.IT
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WWW.FROGMARKETING.IT 
Chiamiamo 
gamifica1on 
l’uso 
di 
elemen> 
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schemi 
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gioco 
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contes> 
inusuali 
al 
fine 
d...
WWW.FROGMARKETING.IT 
Gli 
uffici 
di 
Pixar
WWW.FROGMARKETING.IT 
Il 
Campus 
di 
Google
WWW.FROGMARKETING.IT 
La 
sede 
svizzera 
di 
Google
WWW.FROGMARKETING.IT 
The 
fun 
theory 
h>p://youtu.be/SByymar3bds
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WWW.FROGMARKETING.IT
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WWW.FROGMARKETING.IT
WWW.FROGMARKETING.IT
WWW.FROGMARKETING.IT 
Storytelling 
La 
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Storytelling: 
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una 
forma 
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comunicazione 
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...
h>p://youtu.be/p6E8jpFasR0 
WWW.FROGMARKETING.IT
Un 
evento 
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raccontare 
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storia 
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ricordare 
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WWW.FROGMARKETING.IT 
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h>p://vimeo.com/51754929 
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WWW.FROGMARKETING.IT 
5 
domande 
e 
3 
interviste 
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hai 
scelto 
di 
fare 
un 
evento 
basato 
sulla 
Gamifica>...
DO 
IT 
YOURSELF 
Creare 
un 
format 
per 
gli 
even> 
basato 
su 
Gamifica>on 
&Storytelling 
Gianluca 
Fiscato 
WWW.FROG...
WWW.FROGMARKETING.IT 
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Dal 
visivo 
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5. 
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Gamification e Storytelling

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Gamification e storytelling

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Gamification e Storytelling

  1. 1. GAMIFICATION E STORYTELLING Nuovi format crea>vi per gli even> aziendali Andrea Ganzaroli Gianluca Fiscato Federica Colombini WWW.FROGMARKETING.IT
  2. 2. WWW.FROGMARKETING.IT
  3. 3. EVENTI, GAMIFICATION E STORYTELLING …storia di un’amore possibile Andrea Ganzaroli WWW.FROGMARKETING.IT
  4. 4. WWW.FROGMARKETING.IT
  5. 5. WWW.FROGMARKETING.IT Chiamiamo gamifica1on l’uso di elemen> e schemi di gioco in contes> inusuali al fine di migliorare il comportamento e il coinvolgimento di un target di persone
  6. 6. WWW.FROGMARKETING.IT Gli uffici di Pixar
  7. 7. WWW.FROGMARKETING.IT Il Campus di Google
  8. 8. WWW.FROGMARKETING.IT La sede svizzera di Google
  9. 9. WWW.FROGMARKETING.IT The fun theory h>p://youtu.be/SByymar3bds
  10. 10. Gooooal! WWW.FROGMARKETING.IT
  11. 11. …quando ero piccolo e andavo in macchina immaginavo di tenere in mano una grossa falce e di abba<ere tu= gli alberi e i pali e persino affe<are tu<e le colline che passavano veloci davan1 al finestrino. -­‐ Jack Kerouac – Sulla Strada WWW.FROGMARKETING.IT
  12. 12. h>p://youtu.be/1AJpKt6UP08 WWW.FROGMARKETING.IT
  13. 13. WWW.FROGMARKETING.IT GamificaPon, Aziende ed EvenP Even> basa> sulla gamifica>on possono migliorare: 1. Promozione 2. ProduQvità dei dipenden> 3. Comportamen> 4. Fedeltà 5. Educazione
  14. 14. Seriamente Giocoso | Giocosamente Serioso WWW.FROGMARKETING.IT
  15. 15. WWW.FROGMARKETING.IT
  16. 16. WWW.FROGMARKETING.IT Storytelling La Narrazione o Storytelling: • E’ una forma naturale di comunicazione • È processata e compresa velocemente • Serve per creare un significato alle esperienze • Aggiunge valore • E’ un oQmo strumento per insegnare ed educare
  17. 17. h>p://youtu.be/p6E8jpFasR0 WWW.FROGMARKETING.IT
  18. 18. Un evento da raccontare Una storia da ricordare WWW.FROGMARKETING.IT
  19. 19. WWW.FROGMARKETING.IT …e gli evenP?
  20. 20. EvenP Sono momen> importan> nella vita aziendale ma: • i ritorni sono incer> e spesso sono più un dovere che una funzione u>le • i format tradizionali risultano spesso noiosi ed inefficaci • i format alterna>vi sono troppo costosi (outdoor, visite, …) per le PMI Italiane ovvero per il grosso del mercato WWW.FROGMARKETING.IT
  21. 21. 0;48V;=AA6B@. &:96L<:>4B. !!!"#$%&'($)*+,-&",+.
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  23. 23. GamificaPon + Storytelling ❤︎ EvenP? WWW.FROGMARKETING.IT
  24. 24. EvenP, gamificaPon e storytelling L’uomo va messo al centro dell’evento aziendale. Su questo principio costruisco l’evento e non più sull’obieQvo che deve essere raggiunto tramite altri mezzi. L’evento diventa quindi un momento in cui l’azienda sperimenta un modello di interazione diverso e nuovo. L’evento diventa anche l’occasione per narrare e costruire una epica e una storia aziendale (diversa, nuova o uno sviluppo). WWW.FROGMARKETING.IT
  25. 25. WWW.FROGMARKETING.IT EvenP, gamificaPon e storytelling 1. Porta elemen> del gioco nei tuoi even> 2. PermeQ alle persone di sperimentare le 3F 3. Crea la possibilità di raccontare storie 4. Disponi l’azione affinché vi sia la possibilità per ognuno di partecipare alla storia o interagire nella sua costruzione
  26. 26. ESPERIENZE, STORIE E TESTIMONIANZE Gamifica>on & Storytelling: storie di successo Federica Colombini WWW.FROGMARKETING.IT
  27. 27. GamificaPon&Storytelling per la PMI: servono? WWW.FROGMARKETING.IT Quando? • Crisi dei modelli, delle strategie e processi esisten> • OQmizzare, migliorare o difendere i modelli, le strategie e i processi esisten> • Raccogliere informazioni per lanciare una tecnologia o un prodoao nuovo • Preparazione al futuro, preparare al cambiamento interno • Comprendere e affrontare un problema Perché quesP strumenP? • Rendere tangibile la novità • Rendere tuao più chiaro • Coinvolgere le persone
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  33. 33. FrogMarkePng Playground: tranquilli, è solo un gioco h>p://youtu.be/nSq2v_nMsnw WWW.FROGMARKETING.IT
  34. 34. GamificaPon&Storytelling: esperienze e futuro h>p://vimeo.com/51754929 WWW.FROGMARKETING.IT
  35. 35. WWW.FROGMARKETING.IT TesPmonianze per Rifle>ere ALMOT Produzione motori elearici per sistemi di chiusura LUCI ITALIANE Produzione di ar>coli d’illuminazione di design TDP TERMINAL DATA PROCESSING Produzione e>cheae per la moda, fidelity card e barcode
  36. 36. WWW.FROGMARKETING.IT 5 domande e 3 interviste 1. Perché hai scelto di fare un evento basato sulla Gamifica>on e sullo Storytelling invece di qualcosa di più classico? 2. Riuscires> a convincermi a fare un'esperienza simile? Se sì come? 3. Come descriveres> l'esperienza con tre aggeQvi? 4. Come credi che il gioco e la gamifica>on possano aiutare le aziende? 5. Come descriveres> l'esperienza con tre aggeQvi?
  37. 37. DO IT YOURSELF Creare un format per gli even> basato su Gamifica>on &Storytelling Gianluca Fiscato WWW.FROGMARKETING.IT
  38. 38. WWW.FROGMARKETING.IT DIY: GamificaPon & Storytelling?
  39. 39. WWW.FROGMARKETING.IT 1. Confli>o
  40. 40. WWW.FROGMARKETING.IT No conflict, no story! • 0 confliQ / 0 storie • Individuate l’obieQvo, la situazione cri>ca, la sfida da affrontare , la prova • Fate uno slogan
  41. 41. WWW.FROGMARKETING.IT 2. Rispe>a la Stru>ura
  42. 42. GA!j4O;#1'#$"+$1#<%+7#2;4$#;#7#+"4$ bA!Hm,2;<+$#"$'2;i#>2$ EA!8,26+$"+$12"%7#2;4@#"$;%262$$4^%#"#B,#2$ !22($1<2,#41$+""$9+64$<94$1+/4$1<,%'<%,4A$$ !!!"#$%&'($)*+,-&",+.
  43. 43. WWW.FROGMARKETING.IT 3. SPmola il canale visivo
  44. 44. WWW.FROGMARKETING.IT Visual sPcks in the mind.
  45. 45. WWW.FROGMARKETING.IT Dal visivo al fisico
  46. 46. WWW.FROGMARKETING.IT 4. Genera senPmenP ed emozioni
  47. 47. WWW.FROGMARKETING.IT 5. Metafora
  48. 48. WWW.FROGMARKETING.IT 6. Personaggi
  49. 49. 7. Interagisci e sPmola lo storytelling WWW.FROGMARKETING.IT
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  51. 51. WWW.FROGMARKETING.IT
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  53. 53. WWW.FROGMARKETING.IT
  54. 54. WWW.FROGMARKETING.IT
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