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Lo sport come valore per il territorio

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Lo sport come valore per il territorio: tecniche di costruzione, comunicazione e finanziamento degli eventi sportivi
Speaker:
Giammarco D’Orazio, consulente di marketing e ideatore del Festival del Basket
Luca Corsolini, docente e consulente in comunicazione sportiva
Antonio Rodà, esperto di programmi e finanziamenti europei

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Lo sport come valore per il territorio

  1. 1. Lo sport come valore per il territorio: tecniche di costruzione, comunicazione e finanziamento degli eventi sportivi Giammarco D'Orazio Luca Corsolini Antonio Rodà
  2. 2. Presentiamo la squadra Giammarco D'Orazio Consulente marketing Ideatore Festival del Basket Promotore del Beach Basket Luca Corsolini Docente e consulente in comunicazione sportiva Giornalista Sky Sport Antonio Rodà Ex-giocatore Serie A basket Esperto programmazione europea
  3. 3. LOVE E LOW Lo sport nella posizione ideale Luca Corsolini del pendolo sociale
  4. 4. Quantità e qualità Il rapporto tra sport e turismo è un concetto quantitativo ma anche qualitativo Non consideriamo solo gli eventi (e solo i grandi eventi) Lo sport è un bisogno quotidiano, un'opzione nella scelta della vacanza
  5. 5. Pendolo sociale Pendolo sociale LOVE LOW SPORT
  6. 6. Pendolo sociale - LOW Pendolo sociale SPORT LOW Accessibilità
  7. 7. Pendolo sociale - LOVE Pendolo sociale SPORT LOVE Passione
  8. 8. Evento <-> Partecipanti Evento SPORT Partecipanti
  9. 9. One Day – 24 / 7 / 365 One Day SPORT 24 / 7 / 365
  10. 10. 3, 2, 1…FACCIAMOLO! Suggerimenti ed esempi per il vostro Giammarco D'Orazio evento sportivo
  11. 11. Di cosa stiamo parlando?
  12. 12. Che tipo di eventi? Eventi mainstream Qualsiasi evento
  13. 13. Eventi sportivi per il turismo 3 SUGGERIMENTI
  14. 14. Fissate degli obiettivi….RAGGIUNGIBILI
  15. 15. Definite il vostro TARGET
  16. 16. Australian Open di tennis
  17. 17. Storytelling – Raccontate la storia
  18. 18. Eventi sportivi per il turismo 5 ESEMPI ED UN SOGNO
  19. 19. NBA – Social event
  20. 20. NBA – Social event
  21. 21. NBA – Social event
  22. 22. NBA – Social event OBIETTIVI • Evento nell'evento • Visibilità attività collaterali TARGET • Attenzione da un target "esterno" allo sport STORYTELLING • Che dire di più?
  23. 23. Eurolega – Final Four 2014 a Milano
  24. 24. Eurolega – Final Four 2014 a Milano
  25. 25. Eurolega – Final Four 2014 a Milano Sconfitta sportiva (Olimpia Milano out) che diventa una vittoria per il turismo OBIETTIVI • Format ideale per il soggiorno lungo • Eventi collaterali e target esteso TARGET • Ampliato dagli eventi collaterali "extra-ticket"
  26. 26. Rhythm’n’Basket a Rimini
  27. 27. Rhythm’n’Basket OBIETTIVI • Più visibilità per evento agonistico (Re-Format) • Destagionalizzazione (marzo) TARGET • Tutto il core-target del basket (giocatori, allenatori, etc.) • Esteso anche ad appassionati di hiphop
  28. 28. Festival del Basket
  29. 29. Festival del Basket – una festa per tutti
  30. 30. Festival del Basket – una festa per tutti
  31. 31. Festival del Basket – tanti eventi
  32. 32. Il primo Festival del Basket
  33. 33. Il primo Festival del Basket OBIETTIVI • Creare un brand • Fare networking TARGET • Il più ampio possibile STORYTELLING • …non c'era, ora c'è
  34. 34. Beach Basket
  35. 35. Beach Basket – da dove siamo partiti? Olimpiadi Londra 2012 Beach Volley
  36. 36. Beach Basket - Promo
  37. 37. Beach Basket OBIETTIVI • Promozione del basket • Nuovo contenuto per le località estive TARGET • Chi non ha mai giocato e lo vuole provare • Chi gioca regolarmente indoor
  38. 38. Un altro campo da basket?
  39. 39. Questo è un campo da basket speciale
  40. 40. Cosa succede in Italia Il ministro Franceschini "twitta" la sua idea sul Colosseo
  41. 41. L'evento che non vedremo mai?
  42. 42. Finanziamento degli eventi sportivi Finanziamenti pubblici – bandi, etc. Finanziamenti privati - sponsor Accesso spettatori - biglietti Crowdfunding Finanziamenti Europei
  43. 43. L'EUROPA AL FIANCO DELLO SPORT Le opportunità di finanziamento proposte dalla Comunità Europea Antonio Rodà
  44. 44. La Comunità Europea e lo sport
  45. 45. La Comunità Europea e lo sport • La comunità Europea metta a disposizione diversi strumenti per lo sviluppo di progetti legati allo sport • La nuova programmazione europea 2014- 2020 ha infatti inserito lo sport come uno degli asset principali • È necessario però conoscere gli strumenti e le modalità di relazione con gli enti europei
  46. 46. Erasmus+
  47. 47. ERASMUS+ Sport – Gli obiettivi • Contrastare le minacce all'integrità dello sport – doping, le partite truccate e la violenza – tutte le forme di intolleranza e discriminazione • Promuovere e sostenere la buona governance nello sport e la duplice carriera degli atleti; • Promuovere le attività di volontariato nello sport – inclusione sociale – pari opportunità – sensibilizzazione sull'importanza dell'attività fisica a vantaggio della salute
  48. 48. Partenariati di collaborazione • Reti europee nel settore dello sport; • Opportunità di cooperazione tra le parti interessate; • Rinforzo delle sinergie con, e tra, le politiche internazionali, nazionali, regionali e locali di promozione dello sport e dell'attività fisica; • Indirizzate sullo sport di base
  49. 49. Partenariati di collaborazione - Attività • Networking tra le parti interessate rilevanti; • Identificazione e scambio di buone pratiche; • Sviluppo e messa in pratica di moduli educativi di formazione; • Attività di sensibilizzazione sul valore dello sport e dell'attività fisica; • Raccolta di dati, studi, consultazioni; • Conferenze, seminari, eventi
  50. 50. Eventi senza scopo di lucro • Organizzazione di grandi eventi sportivi europei • Eventi nazionali organizzati simultaneamente in vari paesi europei • Eventi indirizzati a progetti riguardanti l'inclusione sociale le pari opportunità il sostegno per la messa in pratica delle Linee Guida europee sull'attività fisica
  51. 51. Eventi senza scopo di lucro - Attività • Organizzazione di attività formative per atleti, allenatori, organizzatori e volontari • Organizzazione dell'evento • Organizzazione di attività collaterali (conferenze, etc.) • Rapporti di valutazione, impatto, piani futuri Non eleggibili • Competizioni sportive organizzate regolarmente • Competizioni sportive professionali
  52. 52. Erasmus+ Sport – Criteri di eleggibilità • Organizzazioni non-profit e organi pubblici • Finanziamento per 80% dei costi ammissibili • Data limite, per deposito candidature per progetti – 22 gennaio 2015 – 14 maggio 2015
  53. 53. Settimana europea dello sport
  54. 54. EwoS - Settimana Europea dello Sport • Dalla recente indagine Eurobarometro sullo sport e l'attività fisica è emerso che quasi il 60% dei cittadini dell'Unione Europea non pratica mai sport o attività fisica oppure lo fa solo raramente • A giugno 2014 è stata annunciata la Settimana europea dello sport che si terrà a settembre 2015 – l'evento intende promuovere l'esercizio fisico e lo sport a tutti i livelli – maggiori particolari si avranno a dicembre, semestre europeo di Presidenza Italiana
  55. 55. Consigli pratici Consigli pratici per presentare eventi e partenariati
  56. 56. Informazioni sui partenariati Elemento Partenariati relazionati all'EwoS Partenariati NON relazionati alla EwoS Composizione almeno 5 Paesi da 5 Nazioni Europee Durata massima 18 mesi da 12 a 36 mesi (18, 24, 30 mesi) Inizio progetti tra 1 aprile e 1 settembre 2015 1 gennaio 2016 Luogo di svolgimento una o più località dei Paesi che fanno parte della partnership Co finanziamento massimo 500.000 Euro pari all’80% dei costi ammissibili
  57. 57. Informazioni sugli eventi Eventi relazionati all'EwoS Eventi NON relazionati alla EwoS Composizione almeno 3 Paesi da 3 Nazioni Ue differenti almeno 12 Paesi da 12 Nazioni Ue Durata devono svolgersi fra il 7 ed il 30 settembre 2015 1 anno Inizio progetti tra 1 aprile e 1 settembre 2014 1 gennaio 2016 Luogo di svolgimento 1 Paese oppure organizzati simultaneamente in almeno 3 Paesi diversi in 1 solo Paese oppure in più Paesi Europei Co finanziamento massimo 250.000 euro pari all’80% dei costi ammissibili 500.000 Euro pari all’80% dei costi ammissibili
  58. 58. Costi ammissibili e finanziabili Costi diretti Direttamente connessi all’azione/progetto: • Personale, viaggio e soggiorno, attrezzature, etc. • Materiali di consumo e forniture • Imposte, tasse e oneri • Altri costi Costi indiretti Un importo forfettario non superiore al 7% dei costi diretti ammissibili del progetto • costi amministrativi generali: connettività utenze, costi per i locali, etc.
  59. 59. Alcuni criteri di attribuzione • Obiettivi chiaramente definiti • Proposta che mette in evidenza il valore aggiunto a livello europeo • Coerenza tra obiettivi, metodologia, attività e budget proposto • Qualità del team del progetto e degli accordi di partenariato • Buona distribuzione di responsabilità e compiti per una partecipazione attiva di tutti i partners ….ed altri!
  60. 60. Errori frequenti nella presentazione Tre macro errori più frequenti 1. Modalità di presentazione errate – Scadenza, candidatura online, etc. 2. Documenti mancanti 3. Criteri di eleggibilità non rispettati
  61. 61. Domande? Giammarco D'Orazio giammarco.dorazio@gmail.com Cel 348 4225800 Luca Corsolini luca.corsolini@sky.it Cel 348 5211522 Antonio Rodà antonrod@studioassociatoeuropeo.eu Cel 333 8108836
  62. 62. Grazie Riassunto del workshop all'uscita
  63. 63. Storytelling – Raccontate la storia
  64. 64. Olimpiadi 2012 di Londra
  65. 65. Storytelling – Raccontate la storia
  66. 66. Nike – Lebron James - Together
  67. 67. Rhythm’n’Basket a Rimini
  68. 68. Rhythm’n’Basket - Promo
  69. 69. Domande?
  70. 70. Definite il vostro TARGET
  71. 71. Definite il vostro TARGET
  72. 72. Definite il vostro TARGET

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