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Digital engagement ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview
What do you think is digital engagement?  How digital communications support/could support your organisation's objectives?  Group work
Purpose of digital communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Baseline: Digital KPIs 2010 and planning
Digital KPIs 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Group work - evaluation
Digital planning
Planning digital communications
Framework for integrated digital planning
 
 
 
 
 
No Child Born to Die launch review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vaccines campaign ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Social media: #borntoshine
Supporter journeys Planning by response channel ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Top tips for effective supporter journeys online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact on business  as usual
 
 
Donate page results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group work YOUR WEBSITE What you think works well, what doesn't work that well? - Journeys - Landing pages - Email
Our email activity ,[object Object],[object Object]
Online display East Africa appeal  Acquisition banners ITV.com banners
Result: Digital KPIs 2011
Digital KPIs 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object]

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Digital engagement - acquisition and retention

Notas del editor

  1. Recruitment – of handraisers and new donors. Our recruitment activity will include traditional digital channels like search, banner advertising, affiliate marketing, and social networks. But it will also encompass new digital engagement channels which are fast becoming mainstream, like the mobile internet, as well new digital approaches / technologies which emerge as we progress. Development – of current and newly recruited supporters. This will involve the design, delivery, and management of new supporter journeys through which we can provide an integrated, multi-channel (online and offline), multi-product (donation and campaigning) supporter development programme. Brand – providing the opportunity not only to significantly increase Save the Children's brand presence and therefore contribute to our brand experience, but also to enhance brand understanding and thereby brand consideration amongst existing and new supporter audiences. Cost efficiency – resulting from the opportunity to replace more costly traditional communications and response activities with digital communications and online response, as and when appropriate within an integrated, multi-channel supporter programme Innovation – to attract new audiences and increase visibility of our brand amongst the UK public
  2. Paypal gogle checkout
  3. Consolidated cross-organisational communications Higher online conversion rates from digital marketing Investment (people, digital technology and marketing) The Chief Technology Officer of the Obama Campaign, Michael Slaby: “You need more new media people than you think you do and they are worth more than you think they are”. 2-stage growth, correlates to growth in online figures Invest in mobile 45% of all online income came via PayPal Of that 17% from mobile site