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Digital transformation - what's all the fuss about?

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Unpacking digital transformation and finding a route through the buzz words and hype

Publicado en: Liderazgo y gestión
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Digital transformation - what's all the fuss about?

  1. 1. What’s all the fuss about Digital transformation? Branislava Milosevic @bubana
  2. 2. Defining ‘Digital’ Digital ≠ just a website Digital ≠ just techie things Digital ≠ just Twitter 2
  3. 3. Defining ‘Digital’ ● Ecosystem of digital channels (social media, advertising, marketing, websites), content, data and user experience. ● One of the significant ingredients of cultures and consumer behaviour in the West and, increasingly, in the developing world.
  4. 4. Trends
  5. 5. 6
  6. 6. 7
  7. 7. 8
  8. 8. 9 Transformation of industries
  9. 9. 10
  10. 10. 11
  11. 11. Digital transformation
  12. 12. Business transformation Staff experience Audience/ Customer experience USP for the digital market , e.g. Michelin, Thames Water Effectiveness & better staff experience Personalised, relevant, timely information increases engagement; market trend; expectation
  13. 13. Michelin is helping truck fleet managers reduce fuel consumption and costs and allowing them to pay for tires on a kilometers-driven basis. Industrial Internet of Things (IIOT)
  14. 14. Focus on the audience...
  15. 15. ...and audience journey
  16. 16. Audience engagement
  17. 17. What’s the ‘transformation’ bit about?
  18. 18. DATA PROCESSES SKILLS & TRAINING Audience- centric strategy
  19. 19. Bringing it all together By 2030, the next generation will enjoy an environment that’s getting better: a safer climate, flourishing nature, and healthy air, water and food by: ● Supporting and enabling a diverse, resilient network of people transforming the environment ● Protect our ability to continue supporting transformational change Amplifying the ‘friends’ in Friends of the Earth: fair, visionary, insightful determined, change-making
  20. 20. Thank you & questions