How do you create great social ideas and what can a 2 year old teach us about social brand strategy?

1. Creating an exciting
social brand
Chris Buckley, Director, Headstream

2. Lots to cover
Let’s crack on then
This is Benjamin Where do social ideas Appropriate social
Active Listening Win-win relationships
Buckley come from? behaviours

3. This is Benjamin Buckley

5. How I get it Content
Super connector

6. What does a 2 year old
teach us about
social brand strategy?
Augmented - with and without technology
Not wired-in, but still connected
Slick content moves easily through media
Stuff has to be worth doing
Do it his way, or you get left on the floor

7. Where do social ideas come from?

8. Forget the blank piece of paper,
we’ve got three blank screens to fill

9. Miles
Meters
Metres
Three screen nation
Inches
Pixels

10. How can brands respond
to the creative challenge
of social media?
Don’t do a creative brief, do an engagement brief
Be better creators of content

11. ‘i hate u ;-)’
‘We’ll be back in 9 months when
we have budget’
‘WiifM’

12. How would you rate my
conversation?
Active listening

13. B&Q

14. Abandoned
Appropriate social behaviours

15. Compelling
True
Authentic
Transparent

16. Technology changes, but people
stay the same
Win-win relationships

17. Hampshire Police

18. Hampshire Police

20. Evolving a
socia brand strategy
Understand infuencer networks
Create compelling brand outposts
Engage people
Manage conversations
Protect and enhance reputations

21. Keep talking
twitter.com/headstream