Understanding how to understand future and current clients, their needs and their capabilities. For user experience and digital professionals.

1. Stories, people and scribbles Client facing skills for the UX professional

3. Why bother?

4. Understanding your client

5. Client-Centred Design

6. About you

7. About you

8. Insights profiling

10. What do they know – everything?

11. … or nothing?

12. What they want(is not always what they need)

13. The basics

14. Language and terminology Goals / objectives Measures Agreement

16. Glossaries

17. Flash cards

18. PortfoliosAgreement

20. Statements of work

21. PIDs

22. BriefsAgreement

24. Have you succeeded?

25. Is it what agreed to do?Agreement

26. Beliverables

27. 4 2 3 1 1 1 Beliverables

28. ABC

29. Communication style

30. Documentation

31. Intervention and education

32. Story telling

33. Blend

34. Get in front of the client

35. ABC

36. Honesty and truth

37. Know thyself

38. Know your client. Agreement Beliverables Comms styles Get in front of the client. Know thyself. Jason says…

39. About you

40. Know your client. Agreement Beliverables Comms styles Get in front of the client. Know thyself. Jason says…