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Mark Evans ME Consulting
Trends & Technologies:  Psst, have you heard?
Social Media
Social Media
Facebook, Twitter, YouTube, Oh My Facebook: 350 million users Twitter: 50 million YouTube: 105 million unique visitors (U.S.)
126 million blogs (Blogpulse) 27.3 million tweets/day 1.73 billion Internet users; +18% from 2008 YouTube serves 1 billion videos/day Flickr hosts 4 billion photos
Fuzion: Small Price, Big Sales.... and no advertising or promotion
418,000 Cases Sold
Mobile
The Smartphone Goes Mainstream
By year-end 2010, 1.2 billion people will carry devices capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web. ,[object Object],397.1 million workers will be enterprise mobile users by 2012. - Forrester Research
Mobile Advertising
Mobile Commerce One in five U.S. consumers used their mobile devices for shopping this holiday season (Deloitte survey) Still relatively small $750-million but expected to hit $2.5-billion in 2010.
The Next iPod/iPhone?
….or the next Newton?
The Yankee Group forecasts the U.S. e-book reader market is will climb from $1.3 billion in revenue in 2010 to $2.5 billion by 2013. The U.S. installed base of e-book readers will hit over 36 million, up from an installed base of 9 million by 2011.
Geo-location
GPS in mobile phones, social networks and mobile apps means geo-location is becoming a necessary feature for any killer app.  Where you are and what you’re doing?
Geo-Location/GPS Finally Emerges
What it Means	 Retailers, service providers and marketers can target consumers with the right offer at exactly the right time - Mobile advertising, coupons, relevant/valuable information about places such as restaurants, movies, coffee shops and other services.
What is Real-Time? The Real-Time Web is a concept based on pushing information to users as soon as it's available - instead of requiring they or their software check a source periodically for updates.
What Does Real-Time Change? ,[object Object]
Search: Results will have an up-to-date info  on what’s happening and what people are thinking
Local Info: What people think about retailers, services, brands, facilities, etc. will be instantly available to anyone right away.
Collaboration (e.g. Google Wave)
E-commerce – pricing information, inventory,[object Object]

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Burlington Economic Development Corp. Presentation

Notas del editor

  1. Do a poll of the audience to see who’s using Facebook, Twitter, LinkedIn, blogs.
  2. Do a poll of the audience to see who’s using Facebook, Twitter, LinkedIn, blogs.
  3. 1.5 million purchases were made via m-commerce on eBay during the 2009 Christmas holiday season, almost three times the level in 2008
  4. POLL: How many Mac users? How many iPhone users? Who would buy aniTab?
  5. POIfriend is a powerful, fun and easy-to-use website that lets you find, create, comment, rate, share, and usePOI (Point of Interest) information with GPS or maps. It is 100% FREE for users and detailed personal information is not mandatory.