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The What, Why and How
     March 2012
What is Pinterest?
“A content sharing service that allows
members to "pin" images, videos and other
objects to their pinboard.”
- Pinterest
What is Pinterest?
“The latest craze in social media – the chic new
visually stimulating social sharing site is quickly
joining the likes of Facebook, Twitter and
StumbleUpon.”
- Jeff Bullas, jeffbullas.com
What is Pinterest?
"A fun reminder of the clothes I will never
afford/fit into, the home decor I will never
afford/fit into our small house, the recipes and
crafts I am too lazy to ever make, the sayings I
wasn't clever enough to think of my own, the
photos I wish I had taken but didn't."
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest reached 10M (U.S.) monthly uniques faster
          than any standalone site…. EVER
The New, Shiny Toy
Women Rule!


30%           Female
      70%     Male
How Does Pinterest Make Money?
Pinterest: The What, Why and How
Revenue Could Also Come From…
• Advertising through branded
  campaigns, outbound links and traditional ads.
• Ecommerce partners for affiliate links

• Selling goods and services to users (e.g. virtual
  goods, printed collections, premium tools)

• Selling user data/analytics
Let’s Get Started – 1, 2,3
1. Ask for an invitation
2. Create a Pinterest profile.
3. Link a Twitter account and upload a branded
   logo
4. Follow other people with the same
   "interests" as your brand
5. Create boards
6. Pin, pin, pin
Get the Browser Add-On
Place it on Website or Blog
Use an iPhone
What to Pin, What to Pin?
How to Pin

Step#1:
 Select
 Image
Step #2
After clicking on “Pin It” button in browser or Website,
images will appear. Select the one you want to appear.
Step 3:
Click on “Pin This”
Step 5:
Pick the board for it appear, write a short description
and, if you want, also post it to Twitter
What’s in it for PR and Marketers?
The Power of Referrals
“This is big”
- TechCrunch, March 8, 2012
Links, Baby!
Every pin links back to a Website. The more
something is pinned or repinned, the bigger the
potential for referral traffic.
The Power of Referrals
Pinterest: The What, Why and How
Everyone’s Climbing on the
       Bandwagon
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Pinterest: The What, Why and How
Engagement
• More than 80% of all pins are re-pins, which
  shows Pinterest’s viral potential.
• Comments and likes on your pins show fans
  are engaged and invite others to join in the
  conversation about your content.
An
infographic is
   pinned
And then
  this
happens
  …..
Contests
• Best Pinboard
  Users create a pin board; brands select the best one.
• Most likes/repins
Entrants create pinboards and
  specific images for users to like and/or re-pin.
  Winner(s) based on the amount of likes/re-pins they
  receive.
• Sweepstakes Entries
Random winners drawn from a
  pool on entries. People can enter the sweepstakes by
  repining an image and/or following a brand on
  Pinterest.
Pinterest: The What, Why and How
Metrics

• Pinterest currently doesn’t provide analytics
  or metrics
• You can track referrals using a service such as
  Google Analytics
New Analytics Services Are Coming
Copyright
• TOS updated to remove Pinterest’s right to sell
  a user’s content.
• It also released simpler tools for people to
  report alleged copyright or trademark
  infringements.
Pinterest: The What, Why and How
No Pinterest for You!



 Websites can block people from pinning
their content by inserting a small piece of
        code provided by Pinterest
No Pinterest for You!
Copyright
1. Try to pin original content
2. If you pin something, make sure there’s a link to
   the original Web site so the owner gets referral
   traffic
3. If you get a DMCA Take Down Notice,
   comply…immediately.
Thanks!
                  Mark Evans
           Principal, ME Consulting
“Helping startups and entrepreneurs succeed”

             www.markevans.ca
            mark@markevans.ca
            Twitter: @markevans
 LinkedIn: http://ca.linkedin.com/in/markev

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Pinterest: The What, Why and How

  • 1. The What, Why and How March 2012
  • 2. What is Pinterest? “A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.” - Pinterest
  • 3. What is Pinterest? “The latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon.” - Jeff Bullas, jeffbullas.com
  • 4. What is Pinterest? "A fun reminder of the clothes I will never afford/fit into, the home decor I will never afford/fit into our small house, the recipes and crafts I am too lazy to ever make, the sayings I wasn't clever enough to think of my own, the photos I wish I had taken but didn't."
  • 7. Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
  • 9. Women Rule! 30% Female 70% Male
  • 10. How Does Pinterest Make Money?
  • 12. Revenue Could Also Come From… • Advertising through branded campaigns, outbound links and traditional ads. • Ecommerce partners for affiliate links
 • Selling goods and services to users (e.g. virtual goods, printed collections, premium tools)
 • Selling user data/analytics
  • 13. Let’s Get Started – 1, 2,3 1. Ask for an invitation 2. Create a Pinterest profile. 3. Link a Twitter account and upload a branded logo 4. Follow other people with the same "interests" as your brand 5. Create boards 6. Pin, pin, pin
  • 14. Get the Browser Add-On
  • 15. Place it on Website or Blog
  • 17. What to Pin, What to Pin?
  • 18. How to Pin Step#1: Select Image
  • 19. Step #2 After clicking on “Pin It” button in browser or Website, images will appear. Select the one you want to appear.
  • 20. Step 3: Click on “Pin This”
  • 21. Step 5: Pick the board for it appear, write a short description and, if you want, also post it to Twitter
  • 22. What’s in it for PR and Marketers?
  • 23. The Power of Referrals
  • 24. “This is big” - TechCrunch, March 8, 2012
  • 25. Links, Baby! Every pin links back to a Website. The more something is pinned or repinned, the bigger the potential for referral traffic.
  • 26. The Power of Referrals
  • 28. Everyone’s Climbing on the Bandwagon
  • 37. Engagement • More than 80% of all pins are re-pins, which shows Pinterest’s viral potential. • Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
  • 39. And then this happens …..
  • 41. • Best Pinboard Users create a pin board; brands select the best one. • Most likes/repins
Entrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive. • Sweepstakes Entries
Random winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
  • 43. Metrics • Pinterest currently doesn’t provide analytics or metrics • You can track referrals using a service such as Google Analytics
  • 46. • TOS updated to remove Pinterest’s right to sell a user’s content. • It also released simpler tools for people to report alleged copyright or trademark infringements.
  • 48. No Pinterest for You! Websites can block people from pinning their content by inserting a small piece of code provided by Pinterest
  • 50. Copyright 1. Try to pin original content 2. If you pin something, make sure there’s a link to the original Web site so the owner gets referral traffic 3. If you get a DMCA Take Down Notice, comply…immediately.
  • 51. Thanks! Mark Evans Principal, ME Consulting “Helping startups and entrepreneurs succeed” www.markevans.ca mark@markevans.ca Twitter: @markevans LinkedIn: http://ca.linkedin.com/in/markev