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ATTRACT LESS RISKY CUSTOMERS AND HELP EVERYONEREDUCE THEIR RISKS WHILE DRIVINGS T E P O NE , A NS WE R TH E SE Q U ES T IO NS ... Serves User Needs Nudges the Brand Ignites Culture What are drivers trying to How does the business work? What kind of content are accomplish while driving? people already sharing What forces keep them from around insurance? What are the barriers? growing and what forces keep them from shrinking? What are common What’s broken? conventions being used by What factors are most competitors in their What technologies can help? important to drivers when marketing? choosing an insurance? What solutions are being What are the commonly held tried in other industries or Where is the industry beliefs and behaviors of your countries to solve similar heading, who is doing the customers? problems? pushing, and is the brand leading or following? Are they in contradiction? 105

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  • Hi Bud, I'm sure it was a great workshop. I read about your new position earlier this year, I think this deck explains a lot about the concept behind what you do - with some useful examples and exercise. So I guess you're scaling up with your department? Good luck and keep sharing!
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