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THE 2012 MEANING ECOSYSTEM EV E RY T HI NG WE D O M U ST IGN IT E OR EMPO WER NET WO RKS O F CO N S UM E R S, CO NNE CTE D B Y SHA R E D INTE R E STSAnd as we plan to reachconsumers, we need to be PURPOSE SHARED EARNED MEDIApaying more attention than SOCIALever to the shared interestswhich bind our consumers to BEHAVIORtheir friends. That’s how we’llengineer ourPROFITS to have message ME PAID MEDIAthe best chance at beingspread. We also have to startobser ving people’s behaviors GRAPHmore closely, and not in PRODUCTSaggregate, & SERVICES get up we have to INTERESTS OWNED MEDIAclose and truly personal. 51

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  • Hi Bud, I'm sure it was a great workshop. I read about your new position earlier this year, I think this deck explains a lot about the concept behind what you do - with some useful examples and exercise. So I guess you're scaling up with your department? Good luck and keep sharing!
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