Social Media 2.0 & the Conversation Bow
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Presentation we've been doing for clients/conferences in Prague describing the basics of Social Media. We also discuss some new concepts like the Conversation Bow and the new Social Promo Plan.
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Social Media 2.0 & the Conversation Bow
- 1. Social Marketing 2.0 & the conversation bow Prepared for multiple clients/conferences in Prague prepared by dave watson - leaddog - bulldogmi 1
- 2. Starting Point Company Competition Consumers 2
- 3. Company Consumer 3
- 4. 4
- 5. 4
- 6. 4
- 7. 4
- 8. Message Oriented 4
- 10. Message Oriented Formal Broadcast 4
- 11. Message Oriented Formal Broadcast MASS 4
- 12. 5
- 13. Tune Out 5
- 14. Fractured Tune Out Media 5
- 15. Fractured Tune Out Media Clutter 5
- 16. Fractured Tune Out Media Engaged Clutter Consumer 5
- 17. 6
- 18. Consumer 6
- 19. Company Consumer 6
- 20. Company Consumer Interactive 6
- 21. People & Technology Dependent Company Consumer Interactive 6
- 22. People & Technology Dependent Company Consumer Interactive Informal 6
- 23. People Meaning & Technology Dependent Company Consumer Interactive Informal 6
- 24. People Meaning & Technology Dependent Company Consumer Interactive Informal Niche 6
- 25. 7
- 26. 7
- 27. 7
- 28. 7
- 29. 7
- 30. 7
- 31. 7
- 32. 7
- 33. 7
- 34. 7
- 35. 7
- 36. Conversations 7
- 37. Conversations No Control 7
- 38. Conversations Conversion Community Content 8
- 39. Digital Self Expression 9
- 40. Digital Self Expression 9
- 41. Digital Self Expression 9
- 42. Digital Self Expression 9
- 43. Digital Self Expression 9
- 44. Digital Self Expression 9
- 45. Digital Self Expression 9
- 46. Social Affiliation 10
- 47. Social Affiliation 10
- 48. Social Affiliation 10
- 49. Social Affiliation 10
- 50. Social Affiliation 10
- 51. Co-Creation 11
- 52. Co-Creation 11
- 53. Co-Creation 11
- 54. Co-Creation 11
- 55. Co-Creation 11
- 56. Sharing 12
- 57. Sharing 12
- 58. Sharing 12
- 59. Sharing 12
- 60. Sharing 12
- 61. Content 13
- 62. Content 13
- 63. A Conversation Bow - FLOTUS/ bulldogmi consumer content community tools SEO/SEM bulldogmi > dave watson 14
- 64. A Conversation Bow - Humana consumer content community tools SEO/SEM bulldogmi > dave watson 15
- 65. the social promo plan Non-Traditional - Digital + Social Media Engagement -Push & Pull -Partnership -Meaning -Immersive Networks -Conversations + Branded Content -People Communities -Interactive -Mass & Niche -Tech & People Sponsorship Blogs - -Co-Creation -Niche Guerilla Microblogs Engagement -Organic -Informal Control Traditional Tradigital -Push -Push + TV -Broadcast Banners -Interactive Print -Message Microsites -Automated - -Formal -Tech Depend. Radio -Authoritative E-mail -Niche Outdoor -Mass Search -Mass & Niche PR/DM bulldogmi > dave watson based on original concept by David // Armano 16
- 66. the social promo plan Tradigital Social Media Engagement -Push -Meaning Banners -Interactive Networks -Conversations -Automated Microsites -Tech Depend. Communities -Interactive -Tech & People E-mail -Niche Blogs -Niche -Mass & Niche Search Microblogs -Informal - Traditional Engagement Non-Traditional + -Push & Pull TV -Push -Partnership Print -Broadcast -Immersive -People Radio -Message Branded Content -Mass & Niche -Formal Outdoor -Authoritative Sponsorship -Co-Creation PR -Mass Guerilla -Organic bulldogmi > dave watson based on original concept by David // Armano 17