DOWNLOAD DECK: www.bundl.buzz/tool Discover the meaning behind 'corporate venturing' and its effect on today's business landscape. Bundl will define and give examples of the 16 types found in our Corporate Venturing Toolkit. To get started on your own venture or with any questions regarding the presentation, visit www.bundl.com Download our deck for a full-resolution version of this presentation. https://bundl.com/download-16-tools-disruptive-innovation

1. CORPORATE
VENTURING
CORPORATE
VENTURING
- toolkit -
16
WWW.BUNDL.COM
tools for
disruptive innovation

2. 40% of companies will be dead in 10 years
said ex-Cisco CEO John Chambers in 2015

3. Everybody’s talking about staying ahead
of the game, but…

4. How fast is the business landscape really changing?
LET’S HAVE A LOOK…

5. Technology feels like it’s accelerating,
because it actually is
1600 1700 1800 1900 20001650 1750 1850 1950 2050
Printing Press
1st
Driverless Car
First 3D Chip
Microprocessor
Wordprocessor
MS-DOS
Apple Macintosh
Windows
WWW
Cell Phones
Hybrid Cars
Google
Youtube
iPad
3D Movies
DVDs
Telegraph
Man on Moon
Car
Telephone
Light BulbSteam EngineTelescope

6. Exists for 9 years
3.1 million rooms
$30 billion market cap
active in 191 countries
Exists for 60 years
1.1 million rooms
$17.8 billion market cap
active in 110 countries
2008
Airbnb started from scratch and has now reached double the
market cap of Marriott, with triple the amount of rooms
In 9 years…

7. 1937 2009
active in 70 countries
Exists for 8 years
1 million rides/day
$70 billion market cap
Exists for 80 years
0.85 million units/day
$74 billion market cap
active in 110 countries
Uber reached approximately the same market cap as
Volkswagen without owning a single car
In 8 years…

8. Pokémon GO was downloaded 130 million times,
with a revenue of $206.5 million
In 1 month…

9. Market leader
1998
Profits nosedive 30%
2009
Market leader
1999
Bankruptcy
2012
The increasing speed of change made it hard
for some established dinosaurs to keep up

10. andreas@bundl.com
Want to team up and tackle new markets together?
Reach out to Andreas and get our conversation started!
KICKSTART YOUR VENTURE

11. Age
MarketCap
5025
$25B
$50B
$75B
$100B
$200B
$300B
$400B
$500B
75 100 125
The new kids in town are more than just a hype

12. DATE OF $1B VALUATION OF PRIVATE UNICORN SINCE 2011
And they are only disrupting further
2011 2012 2013 2014 2015 2016 2017

13. Pretty fast, huh?

14. “In the new world, it is not the big fish which eats the
small fish, it’s the fast fish which eats the slow fish.”

15. The Customer Of Tomorrow is your new CEO

16. So now what?

17. How can corporations be pro-active?

18. Corporate dinosaurs avoid extinction
by corporate venturing, to hunt for startup unicorns

19. 61.7% of the unicorns mentioned by the Wall Street
Journal under the Billion Dollar Startup Club have raised
funds from at least one corporate
(not including investment firms and banks)

20. Corporate venture initiatives are
popping up everywhere
There are about 1,300 corporate
venture units out there, almost
double the amount of 6 years ago

21. Niche market venture units are rising, even in traditional
non-technology industries
BEER SPIRITS ENTERTAINMENT TRAVEL AUTOMOTIVE

22. So what does corporate venturing mean?

23. Corporate venturing can take many forms.
At its most basic, it can be purely a financial investment with a
larger company taking an equity stake in a smaller company
This is most often done through a separate fund being set up
specifically to invest in startup and growth companies, done in the
same way as traditional venture capital firms

24. Why use corporate venturing?

25. As a corporate venture, your
small team is able to steer
their course with more
freedom, act quickly and
more independently, and
experiment with the
opportunities ahead.
SPEED

26. The opportunity to operate freely
also allows for new core businesses.
Knowing that the average lifespan of
a company in the S&P 500 index has
decreased from 61 years in 1958 to
just 18 years today, it is never a bad
idea to start exploring alternate
options of future growth.
NEW CORE BUSINESS
POTENTIAL

27. When scouting for the future and
discovering new options, you are
forced to gradually learn about new
and emerging markets.
A wider market window is simply more
ground to cover, requiring your
employees to broaden their vision and
gain new insights that can also be
applied to your current market.
A WINDOW ON
THE MARKET

28. Venture investing is in essence risky,
but the greatest risk is not to invest
at all.
Launching new ventures to the
market goes faster, spreads risk and
leaves room for error. Yet the reward,
finding an idea or concept that
speaks to the consumer, remains.
RISK MITIGATION
RISK

29. The entrepreneurialism and the
pioneering spirit that prevails in
young technology firms helps to
stimulate a unique innovation
culture and to incorporate external
intelligence.
CULTURE

30. Read more about ‘Why Corporate Venturing is Key for Innovation’
on our Blog!
KICKSTART YOUR VENTURE

31. How does a company ‘do’ corporate venturing ?

32. There are many ways to get engaged in ventures
CORPORATE
VENTURING
- toolkit -

33. Let’s highlight the most common types
CORPORATE
VENTURING
- toolkit -

34. Sweden’s biggest phone carrier TeliaSonera’s interest
was a joint partnership in innovation with Spotify.
01
In 2014, raised $115 million from for a 1.4 percent stake
CORPORATE VENTURE CAPITAL
Corporations use direct equity investments to target startups
of strategic interest.

35. Why? The answer is probably user growth. Over 500
million people used WhatsApp monthly at the time and
added more than 1 million users per day.
02 Established firms purchase startups or young companies and their commercial-
ready products in order to access new technologies or markets.
MERGERS & ACQUISITIONS
acquired for 19 billion $In 2014,

36. 03
CORPORATE ACCELERATOR
Accelerators offer highly structured programs that typically last no more than three
months. These programs provide startups that do not yet have proven products or
services with the facilities, resources, and expertise needed to speed their product
development and time to market.
The 3 year old AI technology startup joined the 6-month virtual
program. In 2016, MasterCard has partnered with Rainbird to
implement the latter's artificial intelligence technology.
6-month programIn 2015, was the only British company selected for the

37. Jaunt announced that it has licensed Disney Research's cutting-
edge VR video technology and will be collaborating with Disney
Research to integrate it into Jaunt's Cloud Services.
These partnerships offer the same advantages of regular corporate
accelerator programs, but are run in partnership with external parties
that have the blueprints for the program.
CORPORATE ACCELERATOR PARTNERSHIP
was presented at the demo day of the powered byIn 2016,
03B

38. 04
CORPORATE INCUBATOR
This includes mentoring and value-added services to support
entrepreneurs building viable, market-ready ideas.
A corporate incubator starts even before the idea is created.
The startup's success is a win for Coca-Cola as an investor, gives them access
to new markets, and lets them leverage their assets in new ways.
empowers startups from scratch to scale-up, like

39. In-house incubators function as startups within a corporate setting. Teams of
intrapreneurs convene for short projects, during which they rapidly prototype new
products or services to test a minimum viable product by the end of the project. In-
house incubators do not involve the R&D department.
IN-HOUSE INCUBATOR
“Area 120 is a new approach, part incubator, part new take on
the spirit of the 20% time program,” said CEO Sundar Pichai.
Right now, is setting up
AREA
120
to birth companies from intrapreneurs
B04

40. Bundl is a venture development studio teaming up with
corporates to create new ventures from scratch and
tackle new markets together.
05
VENTURE DEVELOPMENT STUDIO
A venture development studio, startup studio, company builder or venture
builder, is a structure that creates repeat startups based on shared resources
and a multidisciplinary team. It provides Startup as a Service (SaaS).
created and launchedAt the end of 2016, with an undisclosed consumer bank

41. "Adidas go lets your energy level control the music that plays during
your run, so you're always in control. For the first time, instead of
runners listening to music, music will listen to runners,” said Adrian
Leek, General Manager of Adidas Running.
06
STRATEGIC PARTNERSHIP
Alliances between established corporations and startups can take many
forms, including the co-development of products and services.
partnered withIn 2015, to launch

42. VENTURE
DEVELOPMENT
INCUBATOR
ACCELERATOR CVC
INVESTMENT
M&A
STRATEGIC
PARTNERSHIP
INNOVATION
PROJECTS
CURRENT
MARKETS
NEARBY
MARKETS
NEW
MARKETS
WHAT’S THE INNOVATION SPEED YOU CAN MAKE IN 2 YEARS?

43. Read more about ‘How to do Corporate Venturing’
on our Blog!
KICKSTART YOUR VENTURE

44. CORPORATE
VENTURING
- toolkit -
And here are the other types of corporate ventures

45. 07
HACKATHON
The goal of the hackathon is to discover and explore how digital technology can help
grow and further reinforce a sense of community and belonging that transcends location,
providing a meaningful shared football fan experience for everyone.
A focused workshop where software developers come together to
collaboratively find technological solutions to a corporate
innovation challenge.
On February 10th 2017, kicked off to discover new football fan experiences

46. Check out our Disruption Derby
The perfect hackathon formula to disrupt your industry
KICKSTART YOUR VENTURE

47. 08
ACQUI-HIRE
Acqui-hiring is the process of acquiring a company to recruit its
employees, without necessarily showing an interest in its products and
services—or their continued operation.
“We have always focused on hiring smart, talented engineers.
Their entrepreneurial spirit and desire to make an impact makes
them great additions to Facebook,” says Facebooker Phillip Su.
acqui-hired the British firmIn 2013, for certain assets and employees

48. 09 A means to grant startups access to resources while the established
corporations get closer to the entrepreneurial ecosystem.
SHARING RESOURCES
A co-working space like Co.Station’s is a good example of sharing resources
with startups. The goal is stimulating entrepreneurship and providing the
startup/scale-up community with the tools to innovate & grow.
launched its second to boost and access the digital ecosystem in BelgiumIn 2016,

49. On behalf of corporates, x3Fab creates and delivers
digital startups with their team, in their offices, with
their methods and their control over capital.
10 This structure lets development studios use their own external team to carry
out venture projects on behalf of a third party, individual or company.
EXCUBATOR
In 2016, launched as an excubator for corporate ideas

50. “The entrepreneurs-in-residence play an important role in Target’s overall innovation portfolio.
West, Greg and David are building new businesses inside Target in a way that’s never been
done before and we think there’s massive potential to grow by working differently,” said
Target’s Chief Strategy and Innovation Officer Casey Carl.
11
ENTREPRENEUR-IN-RESIDENCE
An Entrepreneur-In-Residence is an informal and usually temporary position at
the corporate venture capital arm of the company. EIRs introduce organizations
to new business models, technologies, and strategic partnership opportunities.
EIRs build bridges into the startup community.
turned to West Stringfellow and 2 others as entrepreneurs-in-residenceIn 2015,

51. This unique competition is organized by SevenVentures, the venture
capital arm of European media giant ProSiebenSat.1. With the
backing of its parent company, SevenVentures is able to provide
millions of euros worth of media to the winners of the pitch day.
12
CHALLENGE PRIZE
An open competition that focuses on a specific issue, offering an incentive
to field innovators to develop the best solution.
Since 2009, has organised its annual competition for start-ups

52. SCOUTING MISSION
The established company
appoints an individual within a
given industry to scope out
innovation opportunities in
alignment with the corporate
strategy.
13 1
EMPLOYEE JURORS/MENTORING
These team members
participate in startup
competitions to spot
emerging technologies or
business models early.
14
LICENSING
This enables corporations to
apply innovations developed
by startups to new markets,
industry sectors and customer
segments.
16
CORPORATE UNIVERSITY
PARTNERSHIPS
Collaborations between
corporate R&D departments
and university researchers to
find promising ideas for
further development and
investigation.
15

53. More insights on how to choose from the Venturing Toolkit

54. ECOSYSTEM INNOVATION
VENTURE
DEVELOPMENT
STRATEGIC
PARTNERSHIPS
CULTURE NEW MARKETS
EVENTS
Creating a platform for
startup engagement
SHARING
RESOURCES
Entrepreneur-In-Residence,
Corporate University Partnership
ACCELERATORS
Corporate & Partnership
INCUBATORS
Corporate, Inhouse & Excubator
CVC
INVESTMENT
01
02
03
04
05
06
OTHERS
MERGERS &
ACQUISITIONS
M&A, Acqui-Hire
Rejuvenate
corporate culture
For current or
nearby markets
For new sectors
or target groups
Hackathon, Challenge
Prize, Scouting Mission
CorporateVenturingTools
Corporate Objectives
Most recommended
Recommended
Least recommended

55. Read more about ‘Choosing the right Venturing Tool’
on our Blog!
KICKSTART YOUR VENTURE

56. How do these ventures work within the organization?

57. A corporate spin-off, also known as a spin-out, or starburst, is a type of corporate
action where a company "splits off" a section as a separate business. Either the unit or
operation of the startup company does not fit in with the existing market, or the aim is
to unlock value for shareholders.
YOU CAN SPIN OFF

58. YOU CAN SPIN IN
Spin-ins develop technology and products that are aligned with the objectives of the
parent firm while maintaining activities on a separate balance sheet. If the startup
meets a desired milestone, it is absorbed by, or spins into, the mother firm.

59. A spin-along is a combination of a spin-off and a spin-in. Spin-alongs ‘spin out’ non-
core activities but still get dominant control from the parent company. It offers the
company the opportunity to externalize innovation activities that don’t match the
existing business.
OR YOU CAN SPIN ALONG

60. andreas@bundl.com
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