1. Principles of Communication
Buroshiva Dasgupta

2. What is Communication ?
• It’s the way you express or exchange your
thoughts and feelings
• It’s a process.
• How ? the form/ the medium.
• What ? The content.

4. Kinds of Communication
• Verbal
1.Oral/Spoken/Sound
2.Written
• Non-verbal
Visual : ‘meta language’ – signs, gestures
• Audio-visual
Image,text,sound

5. Spoken/verbal communication
Oral
1. face to face
(interaction, gestures, facial expressions,
voice,tone, fillers, pauses,laughter,
sighs,repetition, hesitation,
explanation, simple, spontaneous,
cannot be taken back)
2. on the phone
(speaker´s body
language is not seen)

6. Written/verbal communication
Written
1. formal letters, texts, emails
(more complicated, more
formal, requires planning
and more time, structured,
precise choice of words, can
be reread, stored,
edited,one-way)
2. Informal letters , text
messages , emails , chats
(less complicated, less
formal, spontaneous,
punctuation, pictures,
smiles, chat – two-way )
Social media texts

7. Visual / non-verbal – sign language

8. Visual/non verbal – sign language 2

9. Visual /non verbal - body
language/gestures

10. Audio-visual Communication
• Cinema
• Television/video
• YouTube/Social media
• Multi-media : image,music,text,animation