Peter Laanen of Holland in the Valley gave a presentation at Stanford Engineering School on January 3rd, 2011 about his organization that helps Dutch companies set up operations in Silicon Valley. The organization's goals are to help companies avoid common mistakes when entering the US market and adjust to cultural differences by providing support services like legal and accounting help. Since starting in early 2010, Holland in the Valley has assisted 5 companies from the Netherlands representing industries like IT, web development, and cybersecurity, and has 7 other prospective companies, mainly in gaming and IT. The organization also organizes events to showcase Dutch companies and help match them with potential partners in Silicon Valley.

1. Holland in the Valley
Peter Laanen
Chief Representative, NBSO
Stanford Engineering School
January 3 2011

2. Holland in the Valley
who we are

3. Holland in the Valley
• Goals
- Soft Landing
• Avoid common mistakes (resume)
• Differences in culture (political)
• Supporting companies
- Lawyers (Inc. and Immigration)
- CPA
- Insurance, etc.

4. Holland in the Valley
• Short history
- Start Q1 2010
- Max. 10 companies
- At present: 5 companies
- 1 Led -2 web -1 chipsec. -1 IT
- 7 prospects: mainly game & IT
- Max. 6 months

5. Holland in the Valley Shows, Exhibitions, Elevator pitch

6. Holland in the Valley Matchmaking, Delegations, DBBs

7. Holland in the Valley Success