Business Wire Brand Story
•
2 likes•1,074 views
Every investment and every innovation at Business Wire is designed to ensure your news gets the attention it deserves. And because we offer the best customer service, multimedia tools, security and distribution network, organizations looking to reach everyone from Wall Street to Main Street and points around the globe turn to Business Wire to deliver proven results.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (17)
Similar to Business Wire Brand Story
Similar to Business Wire Brand Story (20)
More from Business Wire
More from Business Wire (18)
Recently uploaded
Recently uploaded (20)
Business Wire Brand Story
- 1. SALES PRESENTATION | AUGUST 2016 Where your news is made. Replace as needed
- 2. 2 THE EVOLVING LANDSCAPE 2 “A company’s culture is defined by its people, an asset that can’t be duplicated. Our culture is centered on client service, collaboration, trust, agile thinking and innovation, creating a platform designed to help our client’s news become the news of the world.” Cathy Baron Tamraz CEO/CHAIRWOMAN 37 Years with Business Wire
- 3. In 1961, Business Wire established a mantra: When Warren Buffett chose to purchase Business Wire, the people behind Business Wire were part of the package. Why? Because we embody our initial mantra — put the customer first. For over 50 years, we’ve pioneered the industry from leading product development, to patented distribution, to information security, to emerging platforms…and every single day we look at our products and services from our clients’ perspective. 3 OUR MANTRA “put the customer first”
- 4. 4 2015 BizWireTV is launched, a news video platform and within 6 months it reaches 2M+ viewers. 1961 Lorry I. Lokey opens the doors of Business Wire. 1978 The first commercial newswire to offer satellite- to-computer news delivery via The Associated Press’s service. 1993 First satellite photo delivery via AP PhotoExpress. 1995 The first online newswire when less than two dozen commercial websites existed. 1997 Smart News Release, the first multimedia news release Is introduced. 2000 Partnered with international and national news agencies.2001 The first U.S. based wire service to offer EDGAR filing services. 2003 Revolutionized the news industry with the introduction of “NX”2006 Becomes a wholly-owned subsidiary of Berkshire Hathaway, Inc. 2007 Introduced regulatory disclosure services in 14 markets through Europe and North America. 2010 Global, Mobile, Social and Measurable tools are introduced. NewsHQ and InvestorHQ launched. 2011 Celebrated 50th Anniversary by ringing the bell at the NYSE. 2014 Service Organization Control (SOC)2 Type II is announced. Our exclusive technology has built us the largest global distribution platform while remaining client-centered. We offer our clients the fastest and greatest personalized customer service. From the first commercial newswire to send satellite-to-computer news, to one of the first companies to launch an online website, to introducing a proprietary platform that delivers news to all recipients simultaneously and securely. Our ideas have pioneered the industry from the beginning. Our business continues to be at the forefront of innovation while our approach to business has never changed. Over 50 Years of Pioneering the Industry
- 5. Our Platform: Transforms Content into Marketing 20 We offer a broad spectrum of products and services, from the standard news release to customizable video content on BizWireTV. Make a rippling impact across a number of media outlets to reach your targeted audiences. From Main Street to Wall Street and around the world, Business Wire’s platform delivers proven results. NEWS RELEASES SMART NEWS RELEASES NEWS & PICTURE CAPSULES IR WEBSITES BIZWIRETV ONLINE NEWSROOMS CONTENT SMART MARKETING PAGES CORPORATE NEWSROOMS
- 6. GLOBAL MEASURABLEMOBILE SOCIAL MULTIMEDIA Five Key Components of the Business Wire Platform 19
- 7. The Life of a Business Wire Release 16 Websites & News Portals Mobile Devices Industry Trades/ Verticals Consumers/ Public & Bloggers Search Engine Optimization Promoted Stories Network— Divr.it Top Tier National & Global Media Print & Broadcast Media Twitter Feeds Branded News Content Metrics, Data & Social Media Reporting
- 8. The Largest Platform to Distribute Content 8 Our mantra of “put the customers first” is the reason why more than 50 years later we are the only commercial newswire with 31 offices and 21 newsrooms around the globe, and distribution outlets spanning 60 national and international news agencies. 102,000 media outlets 100+ local languages 92,000+ journalists 2M BizWireTV viewers 185 countries 24/7 personalized service Atlanta Boston Charlotte Chicago Cleveland Dallas Denver Detroit Miami Houston Los Angeles Minneapolis Nashville Newport Beach Philadelphia Phoenix Sacramento San Diego Seattle Silicon Valley Toronto Washington, D.C. Calgary North-American Bureaus New York Corporate Headquarters San Francisco Corporate Headquarters European Bureaus Frankfurt Paris London Asia-Pacific Bureaus Sydney Hong Kong Tokyo
- 9. Global Media Distribution 9 From A to Z, our reach spans across 60 national and international news agencies. Listed below are some of our key media outets.
- 10. What Makes Business Wire Different 18 Patented NX Technology The Most Secure Platform The Largest Distribution Network Agreements with the world’s leading news agencies: Associated Press, Agence France-Presse, Thomson Reuters, Bloomberg and Dow Jones More US Newsrooms than our competitors combined Increase in event-day trading volume Compared to the combined average of PR Newswire, GlobeNewswire and Marketwired 84 OUR COMPETITORS COMBINED BUSINESS WIRE Reach Venture Capital Influencers The only newswire providing optional reach to venture capital influencers via VentureBeat. Twitter Industry and subject feeds. Compared to MarketWired, 0; PRNewswire, 46; GN, 1; PRW, 0. 24%Leading the market-share amongst the Fortune 500 companies
- 11. Business Wire: Our People + Platform 11 Your news is our business. Our only business. We built our reputation on a foundation of trust, innovation and service. It is our people plus our platform that create unmatched results. 11 Our Global Community Investor/Analyst Services & Sites Websites & News Portals Consumers, Influencers, Bloggers Social Engagement Video Content Measurable Results Trade Shows and Events 89k Media Outlets 92k journalists Mobile Distribution NewsTrak Reports National Media & Regulatory Disclosure 150 Trade Categories Corporate Websites Online Newsrooms
- 12. OUR PEOPLE “ 12 OUR PEOPLE Every news release tells a different story. The combination of business, sports, entertainment and public policy news and how vital it is for our clients to share that information with the world, still keeps me going after 27 years. Integrity combined with security are extremely important for any customer, and the ability to provide this working with the great people I do makes it a home run for me every day of the week.” Mike Maguire EDITORIAL PRODUCTS INTEGRATION MANAGER NORTHEAST REGIONAL EDITORIAL SUPERVISOR 27 Years with Business Wire “
- 13. OUR PEOPLE “ 13 OUR PEOPLE To be a part of the Business Wire team for 25 years now has shown me the importance of developing a strong culture. Through teamwork, communication, curiosity and innovation, we uncover and integrate exceptional ideas for our employees and clients. This has kept things interesting personally and professionally for me as we move through times of incredible change in global communications.” Laura Sturaitis EVP OF MEDIA SERVICES & PRODUCT STRATEGY, Head of Global Media Relations, Content Licensing, Product Strategy, Public Policy, Website Communication Services and Member of the Executive Committee 25 Years with Business Wire “
- 14. OUR PEOPLE “ 14 OUR PEOPLE When you do something you love it’s never work. At Business Wire, I oversee a Global team of people responsible for connecting storytellers to their audiences. We connect truth seekers with real information and marketers with messengers. We share tips to be better with communicators who want to grow their audience, business, or brands. Sharing, connecting and educating through the exchange of information – in my mind there isn’t a better job in the industry.” Raschanda Hall DIRECTOR OF GLOBAL MEDIA RELATIONS 14 Years with Business Wire “
- 15. OUR PEOPLE “ 15 OUR PEOPLE After nearly seventeen years at Business Wire, I can honestly say that no two days have ever been the same. That and the fast natured pace of our business keeps me energized and on my toes pretty much 24/7! I love the dynamic, innovative environment that we work in and to see how so many of our clients have grown from relative unknowns to the next big thing. Dick Bromley SENIOR VICE PRESIDENT, INTERNATIONAL BUSINESS DEVELOPMENT 17 Years with Business Wire “
- 16. OUR PEOPLE “ 16 OUR PEOPLE Every day, I am ready to help our clients share their news around the world. My team and I are always available to answer questions and provide guidance on how best to utilize Business Wire’s products and service. No matter how complicated or detailed a request, we are always here to help. Some might call it as great teamwork. Some might call it as superb client service. Whatever you call it, that’s Business Wire. Akio Kobayashi COUNTRY MANAGER, JAPAN 10 Years with Business Wire “
- 17. OUR PEOPLE “ 17 OUR PEOPLE The pace and people at Business Wire keep things interesting- there's never a dull moment. I am fortunate to have been given many opportunities since starting as an editor in 1998. Things are not the same as they were then. We have come a long way, have been "the first" in our industry on many fronts, most importantly with our innovative technology. Kasey Ochs VICE PRESIDENT OF GLOBAL OPERATIONS 18 Years with Business Wire “
- 18. OUR PEOPLE “ 18 My greatest motivation working at Business Wire is the knowledge that my team and I have the opportunity to educate journalists and news organizations around the globe about the benefit and practicality of the wire every single day. Knowing that I may get to teach someone in Zanzibar or Oman or Mexico how to utilize Business Wire’s services and our clients’ news is always a thrill. And making sure news gets to hard-to-reach places is a great challenge … and often a lot of fun. It’s a big world, and we get to cover all of it.” Matthew Allinson MEDIA RELATIONS MANAGER - INTERNATIONAL MARKETS 16 Years with Business Wire
- 19. By connecting with our people and our platform—the results are a powerful combination designed to drive your news into the markets that matter most. 23
- 20. 20 A PERFECT MATCH Your news + Business Wire: A Perfect Match Our team delivers more than news, we connect communities across the globe. The power of our reliability, security and trust results in infinite possibilities. And with the best customer service, multimedia tools and distribution network, brands looking to reach everyone from Wall Street to Main Street look to us to make sure their news gets heard. “Reputation, security, simultaneity and total reliability.” Warren Buffett on Business Wire 24
Editor's Notes
- COPY POINTS: FOR NEW CLIENTAL: We look forward to building a long lasting partnership with “INSERT COMPANY NAME”. Our main purpose, mission and focus is our client’s news. That’s what we care about most. This is why we believe “INSERT COMPANY NAME” and Business Wire are the perfect match. Business Wire is where your news is made. And with every new innovation, investment or announcement, we ensure your news is distributed safely and effectively across the largest distribution platform throughout the globe. FOR EXISTING CLIENTS: We’ve partnered with “INSERT COMPANY NAME” for the last (# of YEARS). It has been our main purpose, mission and focus to deliver your news securely, across the largest platform while remaining client-focused with our dedicated team of professionals. That’s what we care about most. This is why we believe “INSERT COMPANY NAME” and Business Wire are the perfect match. Business Wire is where your news is made. And with every new innovation, investment or announcement, we ensure your news is distributed safely and effectively across the largest distribution platform throughout the globe.
- We begin this presentation with a quote from our Chairwoman and CEO describing Business Wire’s key to success.
- Our mantra of “Put the Customer first” has steered us from the very beginning. Our dedicated team of experts are why Warren Buffett chose to purchase Business Wire, it’s because we “put the customers needs first” everyday. For over the past 50 years we’ve pioneered the industry From leading product development, to information security We always look at our products and services from our clients’ perspective.
- Here we’ve highlight some of the ways we’ve pioneered the industry over the last 50 years…. Did you know…..? We were the first commercial newswire to send satellite to computer news, One of the first companies to launch an online website And we are the only newswire in the industry to introduced a proprietary platform that delivers news to all recipients simultaneously and in real-time Our business continues to be at the forefront of innovation while our approach to business has never changed.
- Transform your content into marketing with our spectrum of products and services. From the standard press release, smart news releases, picture and news capsules, IR Websites, HQ Websites to BizWireTV
- 5 Key Components of The Business Wire Platform Our GLOBAL REACH via our patented NX Network. The largest distribution platform in the industry. With our platform, we ensure your news releases and multimedia content are accessible by journalists, analysts, media outlets, bloggers, on and offline influencers and other key audiences, simultaneously, regardless of where they are located. Our MOBILE DISTRIBUTION Our mobile distribution makes sure your news is included in leading business and industry news apps worldwide, in multiple languages, across multiple mobile platforms, including AP Mobile, the #1 iPhone app for news, with more than 12 million downloads. The released content is presented in responsive design for effective engagement on all mobile devices. In addition to our leading distribution, we also offer a feature that ensures audiences are notified the moment your news is released with Mobile Alerts. This allows your audiences to opt-in to receiving text alerts of your news. This feature reaches investors, journalists and consumers that are on-the-go to ensure your news is delivered in real-time. SOCIAL ENGAGEMENT News releases include social media tools to encourage audiences to engage and share content. We include distribution via dlvr.it, an ad network that places Business Wire press releases into ad blocks located on some of the world’s leading news sites. The release placements are based on relevance, ensuring higher quality views for your news. MEASURABLE RESULTS NewsTrak reports provide in-depth measurement data, including news release and multimedia views, action taken by readers, links to online and mobile postings of your news and performance comparisons to previous news releases. NUVI social media reports provide a snapshot of overall online visibility for your news release across top social media networks and RSS feeds. Reports shows intuitive graphics and includes detail on conversations generated, geographic location of readership, top social influencers, sentiment analysis and reaction from social discussions. MULTIMEDIA Journalists and consumers want to see photos, videos and other multimedia, and we can help you deliver. Turn your press release into a Smart News Release to include high-resolution photos that can be viewed, shared and downloaded; videos available in multiple formats for every type of internet user; audio, infographics, PDF documents and more. Business Wire can turn your news into a more powerful content marketing tools. Turn your press release into a Smart News Release to include high-resolution photos that can be viewed, shared and downloaded; videos available in multiple formats for every type of internet user; audio, infographics, PDF documents and more. Or, consider a News Capsule or Picture Capsule: self-contained, embeddable media assets that contain your press release. videos, images, documents, social links and more. We also recently launched BizWireTV: a weekly recap of the top trending stories from Business Wire, published every Friday at 6 a.m. ET. Compelling video content focused on startups, industry disruptors, product launches, and hidden gems that cross our wire. Distribution of the programming includes homepage placement on BusinessWire.com, video distribution to the AP Video Hub and Reuters Insider video network, and postings to WorldNow, Dailymotion and YouTube.
- The life of a Business Wire News Release starts with a number of channels. Print & Broadcast Media, Top Tier National Global Media, Websites & News Portals, Mobile Devices, Industry Trades/Verticals, Consumers/Public & Bloggers, Search Engine Optimization, Promoted Stories Network—Dlvr.it and Twitter Feeds. Your branded news content is then measured using metrics, data & social media reporting.
- It is OUR PEOPLE, who live and breathe the mantra of “PUT THE CUSTOMERS FIRST”, plus the largest PLATFORM to distribute content that make our business successful. Over 50 years later we are the only newswire with 31 offices and 21 newswire rooms around the globe and have partnerships spanning 60 national and international news agencies. With 92,000+ journalists subscribing to our Press Pass service, offering convenient and customized news feeds. We offer more than 1,676 delivery options in more than 100 local languages that reach geographic markets and a choice of nearly 200 industry trade categories at no additional cost.
- Our Global Media Partnerships are “BEST IN CLASS”. From A to Z, we reach a diverse group of influential audiences. ABC NEWS TO ZIFF DAVIS. (NOTE TO PRESENTER: Highlight partnerships that are relevant to your client. Explain why this media partner is unique and impactful to their business.)
- What makes Business Wire different from the rest of the pack? Patented NX Technology The only newswire with a patented proprietary distribution network in the US More US Newsrooms than our competitors combined The Most Secure Platform SOC2 for security criteria compliance. The only wire that holds this distinction #1 Market-share among Fortune 500 companies 84 twitter feeds 24% increase in event-day trading volume compared to the combine average of PR Newswire, GlobeNewswire & Marketwired.
- It is our PEOPLE plus PLATFORM. Your news is our business. Our only business. We built our reputation on a foundation of trust, innovation and service. It is our people plus our platform that create unmatched results. The graphic below shows our powerful global platform and how it connects your news across the news ecosystem.
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet Mike Maguire, Editorial Products Integration Manager Northeast Regional Editorial Supervisor
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet Laura Sturaitis
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet Raschanda Hall
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet Dick Bromley
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet Akio Kobayashi
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet Kasey Ochs
- Business Wire is made up of over 500 dedicated communication professionals. Our culture breeds outstanding longevity and most of our employees have been with the company for a number of years. The next few slides highlight people from our team. We share what makes our culture unique and how we’ve been able to deliver the highest quality of standards to our clients throughout the years. Meet First Name Last Name
- (NOTE TO PRESENTER, SLIDE 22 and 23 are at the end of document after Products and Services.
- Reputation, security, simultaneity and total reliability.” Warren Buffett on Business Wire Our team delivers more than news, we connect communities across the globe. The power of our reliability, security and trust results in infinite possibilities. And with the best customer service, multimedia tools and distribution network, brands looking to reach everyone from Wall Street to Main Street look to us to make sure their news gets heard. Your news + Business Wire: A Perfect Match