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Machine Learning, Data Mining, and Knowledge Discovery:  An Introduction
Lesson Outline ,[object Object],[object Object],[object Object],[object Object]
Trends leading to Data Flood ,[object Object],[object Object],[object Object],[object Object]
Big Data Examples ,[object Object],[object Object],[object Object],[object Object]
Largest databases in 2003 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 million terabytes created in 2002 ,[object Object],[object Object],[object Object]
Data Growth Rate ,[object Object],[object Object],[object Object],[object Object]
Lesson Outline ,[object Object],[object Object],[object Object],[object Object]
Machine Learning / Data Mining  Application areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Mining for Customer Modeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Attrition: Case Study ,[object Object],[object Object],[object Object],[object Object]
Customer Attrition Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Credit Risk: Case Study ,[object Object],[object Object],[object Object]
Credit Risk - Results ,[object Object],[object Object],[object Object]
Successful e-commerce – Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems Suitable for Data-Mining  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson Outline ,[object Object],[object Object],[object Object],[object Object]
Knowledge Discovery Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Fields Statistics Machine Learning Databases Visualization Data Mining and  Knowledge Discovery
Statistics, Machine Learning and Data Mining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],witten&eibe
Knowledge Discovery Process flow, according to CRISP-DM  see  www.crisp-dm.org for more  information Monitoring
Historical Note:  Many Names of Data Mining  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Currently: Data Mining and Knowledge Discovery  are used interchangeably
Lesson Outline ,[object Object],[object Object],[object Object],[object Object]
Major Data Mining Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Mining Tasks: Classification Learn a method for predicting the instance class from pre-labeled (classified)  instances Many approaches: Statistics,  Decision Trees, Neural Networks,  ...
Data Mining Tasks: Clustering Find “natural” grouping of instances given un-labeled data
Summary: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More on Data Mining  and Knowledge Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Data Mining and Knowledge Discovery in Business Databases

  • 1. Machine Learning, Data Mining, and Knowledge Discovery: An Introduction
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Related Fields Statistics Machine Learning Databases Visualization Data Mining and Knowledge Discovery
  • 20.
  • 21. Knowledge Discovery Process flow, according to CRISP-DM see www.crisp-dm.org for more information Monitoring
  • 22.
  • 23.
  • 24.
  • 25. Data Mining Tasks: Classification Learn a method for predicting the instance class from pre-labeled (classified) instances Many approaches: Statistics, Decision Trees, Neural Networks, ...
  • 26. Data Mining Tasks: Clustering Find “natural” grouping of instances given un-labeled data
  • 27.
  • 28.