The document summarizes tips for building business buzz through social media and other marketing strategies. It discusses using social networks like Facebook and LinkedIn to engage customers and find new leads. It also provides advice on generating buzz through email marketing, working with the media, and overcoming gatekeepers to get meetings and opportunities. The overall goal is to help businesses get noticed and advance their marketing with limited resources.

1. Business-Building BUZZ Presented by: Don Mennig [email_address] 800-546-1350 ext. 3866

5. Why all the buzz about social networks and B2B? People buy from those they know, like & trust!

7. You’re about to give me a call …

14. Maximize your E2E – Effort to Effect It Can Be Overwhelming

22. Make It Easy

30. 5 ways to beat the gatekeeper

31. The Tradeshow Stalker…

34. Be NICE!

35. “ As a gatekeeper of the President of a large corporation I divert anywhere from 20 to 30 calls per day … The calls that impress me the most (and by the way, that's what it takes), are the ones that give me all the valuable information up-front.” “ At some companies, the relief staff is not as efficient at gate keeping, so try to call during lunch …” “ Our meeting on the 18 th ”