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Ann Smarty, Internet Marketing Ninjas

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Ann is the Content Guru behind Internet Marketing Ninjas. One of the most renowned Content Marketers and influencers in the world of blogging.

Publicado en: Marketing
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Ann Smarty, Internet Marketing Ninjas

  1. 1. By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas LINK BUILDING FOR SEO: THE ACTIONABLE GUIDE
  2. 2. @seosmarty Why I don’t often talk about link building….
  3. 3. @seosmarty That’s why….
  4. 4. @seosmarty I know exactly what NOT TO DO…
  5. 5. @seosmarty NEVER SCALE LINK BUILDING
  6. 6. @seosmarty “The SEO community has a tendency to take good tactics, focus only on the link building part, and scale and automate them to the point where they become completely useless to site visitors” The link building vicious cycle…
  7. 7. @seosmarty The moment any actual link building tactic becomes effective and scalable, it becomes overused and Google reacts with more nofollow rules and penalties…
  8. 8. @seosmarty The moment any actual link building tactic becomes effective and scalable, it becomes overused and Google reacts with more nofollow rules and penalties…
  9. 9. @seosmarty To Illustrate The Vicious Cycle: History of guest blogging
  10. 10. @seosmarty Nowadays most self-serving link building methods may end up looking like this…
  11. 11. @seosmarty Over the past ~10 years search marketers have lost all “controlled” link building methods  Paid links are risky and hard to disguise  Directory links are useless  Press release links are nofollowed  Site networks are easy to catch, etc. etc.
  12. 12. @seosmarty Over the past ~10 years search marketers have lost all “controlled” link building methods  Paid links are risky and hard to disguise  Directory links are useless  Press release links are nofollowed  Site networks are easy to catch, etc, etc
  13. 13. @seosmarty “89% of sites that ranked 7 years ago are not ranking today" - Marcus Tober
  14. 14. @seosmarty UNSCALABLE LINK BUILDING TACTICS
  15. 15. @seosmarty UNSCALABLE LINK BUILDING EARNING TACTICS
  16. 16. @seosmarty (1) Relationship-powered link building
  17. 17. @seosmarty Most important rule of “Relationship- powered link building:…” You do not mention “link building”…
  18. 18. @seosmarty
  19. 19. @seosmarty We are dealing with link-building-savvy generation of web users: Most of them have either heard about links or have been pitched with the requests of giving links away…
  20. 20. @seosmarty Genuinely and openly do your very best for each opportunity you come across…
  21. 21. Example: I did a guest post for Lisa Irby a few years ago 2createawebsite.com @seosmarty
  22. 22. Since then Lisa has been still linking to MBG each time she mentions guest blogging! HIGH-AUTHORITY LINKS JUST KEEP COMING! @seosmarty
  23. 23. @seosmarty Manufacturing serendipity…
  24. 24. @seosmarty  Manufacture serendipity = Spend at least 20% of your time genuinely helping people without asking anything back;  Make sure your personal brand identity is consistent across all your web networking channels (name and avatar)  Utilize and connect many channels = #beeverywhere  Be hungry, be restless
  25. 25. @seosmarty
  26. 26. @seosmarty (2) Resource building + Outreach (“Trust bait”)
  27. 27. @seosmarty Brainstorm educational resources • “Safety of” • “History of” • “Anatomy of” • Sustainability • Gender equality…
  28. 28. @seosmarty Research niche questions answerthepublic.com
  29. 29. @seosmarty Research niche questions answerthepublic.com
  30. 30. @seosmarty Research niche questions serpstat.com
  31. 31. @seosmarty Research niche questions bloomberry.com
  32. 32. @seosmarty Research broken links in your (and neighboring!) industry Step 1: Take a trusted resource in your niche
  33. 33. @seosmarty Research broken links in your (and neighboring!) industry Step 2: Find deleted resources there using Majestic Site Explorer
  34. 34. @seosmarty Research broken links in your (and neighboring!) industry Step 3: Find all pages linking to that deleted resource
  35. 35. @seosmarty Research broken links in your (and neighboring!) industry Step 4: Create a great resource on the same topic and reach out to linking sites to suggest them fixing the links with yours
  36. 36. @seosmarty Research broken links in your (and neighboring!) industry Step 5: Email other publishers in your industry and invite them to check out your resource
  37. 37. @seosmarty Research broken links in your (and neighboring!) industry Once you get your resource to rank, links will start flowing in on their own
  38. 38. @seosmarty (3) Creating Digital Assets (“Viral Marketing”)
  39. 39. @seosmarty Slideshows & Presentations Ebooks White Papers Polls & Surveys Q and A’s Forums/Communities Excel Documents Word Documents Infographics Cheatsheets Videos (YouTube) Video Transcripts Podcasts Interviews Tools Widgets Contests Apps In-depth Articles Examples of Types of Digital Assets
  40. 40. @seosmarty “Viral” content + social media promotion (+ smart email outreach) do the trick…
  41. 41. @seosmarty • Content that hits Reddit front page brings lots of links • Content that gets shared by prominent niche influencers brings links • Edgy timely content brings links when you tag related journalists & bloggers in your social media updates • Useful stats, unique survey results bring links if you do just a bit of blogger outreach “Viral” content + social media promotion (+ smart email outreach) do the trick…
  42. 42. @seosmarty Digital Assets Attract Links from
  43. 43. One of IMN client’s infographics has brought 71 unique domain backlinks within one week, here are a few highlights: This infographic was shared by the legendary actor and social media icon George Takei who has over 8.7 million loyal followers. The post was shared by 37,379 people. @seosmarty
  44. 44. http://www.huffingtonpost.com/2015/08/31/xxxxx.html • 2,100+ Facebook Shares • 12,800+ Pinterest Pins http://www.buzzfeed.com/cathyngo/xxx • Received 16,500+ Facebook Shares • 12,800+ Pinterest Pins http://distractify.com/abby-s-marino/xxx • 5,200+ Pinterest Pins http://www.boredpanda.com/xxxx • 17,000+ Facebook Shares • 2,100+ Pinterst Pins http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/xxxx/ • 2,800+ Facebook Shares • 20 unique domain backlinks http://www.dailymail.co.uk/news/article-3074763/xxxxx.html • 14 unique domain backlinks @seosmarty
  45. 45. BUILD LINKS:  Engage in relationship building 24/7 (influencers, bloggers, journalists)  Create A LOT of good content (both educational and viral/entertaining) @seosmarty
  46. 46. BUILD EARN LINKS:  Engage in relationship building 24/7 (influencers, bloggers, journalists)  Create A LOT of good content (both educational and viral/entertaining) @seosmarty
  47. 47. Contact us: 518-270-0854 Ann Smarty @seosmarty @seosmarty

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