Learn more about the world's most loved content marketing tool with this overview of features.

1. BuzzSumo identifies and tracks the most engaging
content on the internet.
BuzzSumo Overview

2. Helps you create better content through research,
amplification and monitoring
Why BuzzSumo?
1. Research: see the most shared content for a topic or domain, today’s trending content,
competitor content, formats gaining most traction, most asked questions on a topic, etc.
2. Amplification: see the top influencers and authors for any topic, who is sharing and
linking to content, who is sharing your content and/or your competitors’ content.
3. Monitoring: get real time alerts and daily digests when new content on a topic is
published, when your brand is mentioned, when competitors publish new content, or
when someone links to your site or competitor sites.

3. Content Research
• Most Shared Content
• Trending Content
• Content Analysis
• Facebook Analyzer
• Question Analyzer
The Product
Influencer Analysis
• Bios
• ut
• ed ntent
Monitoring
• Brand etit Alerts
• Link Alerts
• Keyword Alerts
Projects
• Influence ut e c i t
• ed ntent

4. • Search by topic or by domain.
• Sort by shares on Facebook, LinkedIn,
Twitter, or Pinterest.
• Filter the results by published date,
content type, word count, and much
more.
• See who is sharing content and
linking to it.
• Find popular formats and headlines.
• Analyze competitor content.
Content Research
Most Shared

5. • View content that is currently
resonating online.
• Create trending feeds for any topic
or domain.
• See stories published less than an
hour ago that are starting to trend.
• Share dashboard with anyone, no
login required.
• Integrate with other platforms
using RSS feeds.
Content Research
Today’s Trending Content

6. • Discover the most engaging posts
on any topic on FB public pages.
• Filter by time or content type.
• Analyze Facebook pages, see the
posts that gain most engagement.
• Analyze results to see the most
popular type, time to post, etc.
• View the most successful Facebook
live videos.
Content Research
Facebook Analyzer

7. • Discover questions being asked
across thousands of forums
related to a topic or a brand.
• Use it for long-tail keyword
research.
• Build your authority as an expert
on a topic. Find and answer
questions.
• Useful for content research and
content ideas.
Content Research
Question Analyzer

8. • Gain instant and actionable
insights about content for a topic
or domain.
• See publication frequency, share
averages, and most popular
formats.
• Measure the performance of long
form content, best day to publish,
and the top networks to drive
shares.
• Export to PDF for easy & efficient
client reporting.
Content Research
Content Analysis

9. • Quickly compare the content
performance of two blogs or
domains.
• View charts that illuminate shares
by network, content type, & more.
• Export to PDF for easy & efficient
client reporting.
Content Research
Content Analysis - Domain and Competitor Comparison

10. • Find influential Twitter influencers
who help amplify content on any
topic.
• View the latest links they share,
analyze the topics they engage
with.
• Search for influencers who have
linked their Instagram account.
Influencers
Bio Search

11. • See people who have shared
content on a topic
• ri r r
r p i r .
Influencers
Content Shared Searches

12. Monitoring Alerts
Create alerts for brands, topics, keywords, domains
and backlinks.
Get notified as soon as new content published across
the web matches your alerts.
Get alerts in real time or as a daily email.

13. Monitoring Alerts
Brand and Competitor Alerts

14. Monitoring Alerts
Keyword Alerts

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17. • Exclusive feature only for our
Enterprise subscribers.
• See the most shared content for a
topic or domain published within
the past 5 years.
• Analyze the content landscape &
understand how it has changed
over time.
Five Year Filter

18. Chrome Extension
• Get content
intelligence right in
your browser.
• 20,000 Active Weekly
Users.

19. Trusted Source of Data and Analysis

20. Sample Client List
Marketing Agencies
iProspect, Ogilvy, DigitasLBi, iCrossing
Brands
Microsoft, Expedia, LinkedIn, IBM
Publishers
Trinity Mirror, BuzzFeed, News International, Daily
Telegraph

21. What Our Users Say

22. Plan Key Features Pricing
Pro
e
Comprehensive research for small teams.
Key Features
• Projects, Content Analysis & Trends
• 1 year historical data
• Monitoring Alerts
• Influencer Bio Search
• 24 hour Trending Filters
Monthly - $99/month
Annual - $948/year
Plus
e
Extended coverage for driving more insights into user engagement.
Key Features
• Everything in Pro including:
• Question Analyzer (e.g. Quora, Reddit, Amazon, etc.)
• Top Author Reports
Monthly - $179/month
Annual - $1668/year
Large
e
Powerful analysis for teams and brands needing broader coverage.
Key Features:
• Everything in Pro and Plus, including:
• Facebook Analyzer
• 2 years historical data
• Advanced Influencer Search by Content
• Advanced Trending Filters (up to 1 hour)
Monthly - $299/month
Annual - $2868/year
Enterprise
e nd u
Customizable plans for large teams looking for maximum coverage.
Key Features
• Everything in Pro, Plus, and Large, including:
• 5 years of historical data
• Dedicated Customer Success Management
• Custom Alerts, Feeds, Users, Projects
Annual - $5988/year and up

23. Thank you.
BuzzSumo.com