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Dixon Jones, CMO Majestic, ContentSEO 2017
Why Links are important to Improve
your Search Visibility
@Dixon_Jones
@Majestic
Do Links Still Matter
Shirt:LinkResearchTools.com
Does Link Building
Still Matter?
Shirt:LinkResearchTools.com
Gary
Ilyes,
Oct.
2016
Why Links Still Matter
Shirt:LinkResearchTools.com
Why Links Still Matter
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about causes
they care for
To share helpful and valuable
content
To be part of a tribe and define
themselves
As reference to support an article
To share authoritative content
including research and facts
To share valuable content such as
guides
To share New information
To share Data that Changes
How many links is “Enough”?
How many links is “Enough”?
B
A
Original Insights
& Research
Original Insights & Research
Dixon Jones, CMO Majestic, ContentSEO 2017
Why?
Authoritative research
Significant data point
Reference-able Content
Dixon Jones, CMO Majestic, ContentSEO 2017
Valuable Content
Dixon Jones, CMO Majestic, ContentSEO 2017
Data Driven Content
Dixon Jones, CMO Majestic, ContentSEO 2017
Dixon Jones, CMO Majestic, ContentSEO 2017
Prep the Launch. (This is Key)
• Identify & Engage with Relevent Influencers
– RavenTools, Buzzsumo, Sprout Social, CRMs
• Prepare the post and email them a Preview
• Tell them the link url and exact time of launch
• Remind them it is live.
What Will Your Next Post Be?
• Controversial?
• Authoritative?
• Reference-able?
• New Facts?
• Data Driven?
• Valuable?
Links Still Matter!
Shirt:LinkResearchTools.com
• @Dixon_Jones
• @Majestic

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Dixon Jones, CMO Majestic, ContentSEO 2017

Editor's Notes

  1. Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
  2. Another example of updated data
  3. Another example of updated data