Presentation given to the S. CA QRCA Chapter in September 2010.
Where does Social Media fit in Qualitative Research? How does this evolution and paradigm shift in communication affect the market research industry? What does the future of the qualitative market research industry look like?
1. Do We REALLY Have To Be….
Social?
http://www.lebjournal.com/newz/about/
Social Media for Market Research
2. Marketing: (AMA) The activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
3. Marketing: (AMA) The activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
Advertising: A form of communication intended
to persuade an audience (viewers, readers or
listeners) to purchase or take some action upon
products, ideals, or services.
4. Marketing: (AMA) The activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
Advertising: A form of communication intended
to persuade an audience (viewers, readers or
listeners) to purchase or take some action upon
products, ideals, or services.
Marketing Research: Systematic gathering and interpretation of information
about individuals or organizations using the statistical and analytical methods
and techniques of the applied social sciences to gain insight or support decision
making;
a form of applied sociology that concentrates on understanding the preferences,
attitudes, and behaviors of consumers in a market-based economy, and it aims to
understand the effects and comparative success of marketing campaigns.
5. Marketing: (AMA) The activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
Advertising: A form of communication intended
to persuade an audience (viewers, readers or
listeners) to purchase or take some action upon
products, ideals, or services.
Marketing Research: Systematic gathering and interpretation of information
about individuals or organizations using the statistical and analytical methods
and techniques of the applied social sciences to gain insight or support decision
making;
a form of applied sociology that concentrates on understanding the preferences,
attitudes, and behaviors of consumers in a market-based economy, and it aims to
understand the effects and comparative success of marketing campaigns.
6. Norm: A designated standard of average performance
of people of a given age, background, etc.
7. Norm: A designated standard of average performance
of people of a given age, background, etc.
Abnormality: Deviating from the normal, or
differing from the typical; departure or deviation of
an individual from society’s unwritten rules
(norms).
8. Norm: A designated standard of average performance
of people of a given age, background, etc.
Abnormality: Deviating from the normal, or
differing from the typical; departure or deviation of
an individual from society’s unwritten rules
(norms).
Causes of Social Deviation:
✦ Lack in socialization
✦ Rigidity of culture
✦ Unpopular social laws
✦ Extra ordinary exploitation
✦ Cultural invasion
9. an evolution in communication could
potentially result in a paradigm shift in
communications-related professions
10. the history of market research
http://www.flickr.com/photos/textexin/382148255/
search.cio.co.uk/tag/oil
http://www.flickr.com/photos/clintjcl/225598357/
11. the marketing attention spectrum
http://www.flickr.com/photos/helloflux/4031893693/
http://www.textually.org/Listening-Recording-Device.jpg
48. convergence of marketing research and
marketing/advertising.....
...it really is ok...most of the time
49. it’s not direct selling......
and don’t talk about it.......
http://geektyrant.com/news/2010/8/1/spider-man-3d-and-men-in-black-iii-start-dates-announced.html