From Project to Product: Leaders, Here's What It Means to You
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Project to product is all the rage these days. You, your boss, or your company are already talking about this. Heck, your group has been "agile" for years now, but this next phase seems to just be a repackaging of that. In this webinar, Anne Steiner, Chief Product Coach at Cprime, gets into Project to Product from the leader's perspective. We explore "why we should care" and "what this really means". Then, we deep dive into the following keys to leadership success in driving this change: 1) Your help, involvement, and willingness to influence change is critical. Team-level change isn't enough and will yield limited benefits. 2) You need more than just engineering/IT buy-in to be successful. It takes the whole enterprise. 3) Product management is a thing. We'll learn what it is, how it is different from project management, and why it is critical to market domination and product success. Lastly, we'll leave you with some tips for success that will guide you in driving change whether you sit at the manager, director, VP, or C-level.
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From Project to Product: Leaders, Here's What It Means to You
- 1. ©2023 Cprime, Inc. All rights reserved and no copying without express written permission. WWW.CPRIME.COM | 877.753.2760
- 2. From Project to Product Leaders, Here’s What It Means to You Anne Steiner, Chief Product Coach at Cprime June 7, 2023
- 3. 3 Anne Steiner, Chief Product Coach, Cprime • 10 years as an FE Developer • 7 years as a Product Manager • 10 years as a Leader, Coach, and Executive About This Talk • Fifth in a series on moving from project to product • First talk speaking directly to the leader’s contribution to success • We’ll discuss your involvement, your communication, and how you, ultimately, are a key determiner of if your organization gets value from this change. Our Speaker
- 4. 4 Agenda 01 From Project to Product 02 We Need Your Help – Part 1 Change How We Inspect 03 We Need Your Help – Part 2 Change How We Lead Change 04 Keys to Success and Q&A
- 5. From Project to Product Product Over Project 05/12/2021 | Anne Steiner, VP of Product & Technology
- 6. 6 A project is a temporary endeavor undertaken to create a unique product or service. A product is the thing that you build (or the service you provide) that impacts people.
- 7. 7 From Project to Product Plan Driven Value & Quality Driven Cost Schedule Scope (Rqt’s) Cost Schedule Scope (Outcomes) Fix cost and schedule; float the scope Fix the scope; float the cost and schedule Project The plan drives cost & schedule estimates. Product The vision drives outcome- based roadmaps. Business need drives investment. Time, Budget, Scope – Pick 2
- 8. 8 Why do we care about this? 1. Increase Return on Investment (ROI) 2. Improve Responsiveness to Market
- 9. 9 What’s Holding Us Back? Funding Separation Of Business & IT Leadership Involvement Product Management Dedicated Teams Planning
- 10. We Need Your Help – Part 1 Let’s Change How We Inspect “Progress” 05/12/2021 | Anne Steiner, VP of Product & Technology
- 11. 11 How Do We Measure Success? Resilience Progress Impact • Velocity • Amount of “done” work • Lead Time • Deployments/week • Mean Time Between Failures • Mean Time to Recovery • SQALE Code Quality • Code Coverage Through Tests • # of Support Tickets Logged • Conversion Rate • New Monthly Recurring Revenue • Life-Time Value • Churn, NPS, CSAT ©2023 Cprime, Inc. All rights reserved. Do not copy without express written permission.
- 12. 12 Impact Is King Do you know if your products are having an impact? Are you adjusting based on learnings? Product Horizon $250k $250k $250k $250k $250k $250k $250k $250k $250k Adjusting to Market / Driving Impact X X X X X ! ! ! MVP 1 2 3 . . . Roadmap / Backlog $50M !
- 13. 13 What Questions Should We Be Asking? From • When will “it” be done? To • What have we built? What are we building? What are we building next? • When will “it” be done? • What can we validate? • How much will “it” cost? • How much should we invest? • Will I get “all of the” scope? • How can we get value in the customers’ hands faster? • Are we on track? • Are we working on the most valuable thing? • Why are there so many changes? • Why aren’t we changing based on learning?
- 14. 14 Change Is Good • Means we are adjusting • Means we aren’t wasting money • Means we are listening to the market • Means we are willing to be wrong Plan Do Learn
- 15. We Need Your Help – Part 2 Let’s Change How We Lead Change 05/12/2021 | Anne Steiner, VP of Product & Technology
- 16. 16 How do we pull off this change?
- 17. 17 Let the Teams Do It Product Family Product Family Product Family Product Portfolio Product Product Product Product Team Team Team Team
- 18. 18 Aligning Corporate Strategy With Product Strategy https://marcom.com/blog/order-taker-to-manager/ Corporate Strategy Product Execution – Epics, Features, & Stories Mind the Gap
- 19. 19 Product Management Can’t Just Occur at Team-Level https://marcom.com/blog/order-taker-to- manager/ Corporate Strategy Product Execution Product Strategy Execution Product Strategy CEO User Experience Head of Product Product Manager Product Owner (Lead) Product Owner Product Owner Product Owner Product Marketing Manager
- 20. 20 • If you can “big bang” the change, great • But most can’t absorb that much risk • So… change in slices Real Change Takes “All of Us” Not Just “Some of Us” Sr. Leaders – Portfolios Managers & Directors – Teams of Teams Doers– Teams of Teams X X Line of Business (or Product Portfolio) Line of Business (or Product Portfolio) Line of Business (or Product Portfolio) . . . All of Us All of Us All of Us X
- 21. 21 • How committed are you willing to be? (Don’t care, will talk, will do) • What are you saying about this change? • Is it overly polished by your PR folks or your genuine words? • Do you have conversations with real people? • Are you walking the halls? • Are you willing to hear about the struggles and help remove obstacles? • Are you demonstrating the change you want to see happen? • Are you mentoring your direct reports? • Are you acknowledging that it will be difficult, and we will learn together? • Are you delegating creating a vision, excitement, and alignment? Communication Is Key
- 22. In the End Keys to Success 05/12/2021 | Anne Steiner, VP of Product & Technology
- 23. 23 Keys to Success ©2023 Cprime, Inc. All rights reserved. Do not copy without express written permission. • Know your “why?” and make sure everyone else does too • Measure what matters and make measured investments • Change the questions we ask • Change is good; predictability was always a fallacy • This can’t happen at the team level alone • As leaders we must change too • Communicate, Lead, Change…Learn
- 24. 24 Connect with our speakers on LinkedIn! Anne Steiner Check out Cprime upcoming webinars, read our blog, download whitepapers/case studies & more: cprime.com/resources Share with us what topics you are interested in, ask us questions or give us feedback! learn@cprime.com Keep the Conversation Going… linkedin.com/in/annesteiner @annesteiner7
- 25. 25 FOLLOW US ON SOCIAL MEDIA Share in the conversation & keep updated on thought leadership, events & more! on LinkedIn, Twitter, Facebook, & YouTube
- 26. 26 Questions?
- 27. 27 Thank You WWW.CPRIME.COM | 877.753.2760