Its a color branding presentation for Century Bank In Nepal. For its annual advertising campaign.

2. About us
• Since 2065 B.S.
• Registered Agency for Major Publications.
• Delivering quality output is our passion.

5. HOW WE WORK
• Client wise work division.
• Product wise work division.
• Understands Customer requirement than we
manipulate.

6. OUR STRENGTH
• Market research.
• Qualitative, Creative & Innovative.
• Deliver in time.

8. Annual Promotional
Campaign for

9. How do
we get about it ???

10. COLOR BRANDING

11. What is Colorbranding???
It is a process of creating a strong
brand identity through its color.

12. • Color increase brand recognition by up to 80%.
• Color increase the memory.
• Ads in color are read up to 42% more often than the same
ads in
black and white
• It cost less than you think.
Whyis ColorbrandingImportant???

16. One Best example

17. Coca-Colain 1890

18. Coca-Cola after color
branding

19. List of companyhaving strong color
branding
• NCELL
• Standard Chartered Bank
• HSBC Bank
• AXIS Bank

20. How we will play CB’s color?
Primary Color: Green
(For the customer)
Secondary Color:
Orange
(For the bank)

21. •Growth
•Wealth
•Profit
•Eco friendly
•Nature
•Success
•Trust
•Reliable
Orange means
friendly
Orange for Bank Green for Customer
Green Means
FOR

22. Colorcodein differentcolormode
CMYK COLOR
MODE
FOR ORANGE
C: 0
M: 70%
Y: 100%
K: 0
RGB COLOR
MODE
R: 243
G: 112
B: 33
Spot Color
Pantone 158C
On Orange Color
CMYK COLOR
MODE
FOR GREEN
C: 100%
M: 0
Y: 100%
K: 0
RGB COLOR
MODE
R: 0
G: 166
B: 81
Spot Color
Pantone 7739C
On Green Color

23. Through
Print media

24. Teaser Print Ad

25. ;/n a}lsË ;a}sf] nflu

26. ;/na}lsË ;a}sf]nflu

27. ;/na}lsË
]
;a}sf]nflu

28. Teaser Jingle

29. xl/of] /+u;/n a}lsË
;'Gtnf/+u ;a}sf] nflu

30. Teaser TVC

31. ;a}sf] nflu;/n a}lsË

32. Creates curiosity,
what is green and
orange???

33. CORPORATE ADVERTISEMENT
Corporate Print Ad will create a
link between teaser Ad, Jingle
and TVC

40. Regional Print AD

43. Advertisement through Radio

44. ;fgf ;fgf v'zLaf6} 7"nf] ;'vldN5
lhGbuLsf /x/x? /Fualg v'N5
ToxL /Fu lhGbuLsf] gofFzlQmx'G5
;kgf;a}k"/f ug{] lbuf] ;fyL aG5
b'O{ /Fu ;]Gr'/Lsf] ljZjf; e/f];fsf]
sf]5{ af6f]lhGbuLdf ;'v;d[l4sf]
psfnLdf ;fy lbG5 cf]/fnLdf xft
;]Gr'/Lsf] /Fun] v'N5 lhGbuLsf] aft
b'O{ /Fu ;]~r'/Lsf] ljZjf; e/f];fsf]
sf]5{ af6f]lhGbuLdf ;'v;d[l4sf]
V/O: ;]~r'/L a}+s
;/n a}lsË=== ;a}sf] nflu
JINGLEOPT – 1 (Up to 60 sec.)

45. Home /Auto Loan Jingle
cfkmg} Pp6f 3/ cfkmg} Pp6f sf/
/dfOnf] v'zL kfl/jfl/s ;+;f/
k"/f ug{ oL OR5f ;]~r'/L 5Fb}5
;DaGw ;]~r'/Lsf] c6"6 aGb}5
V/O: xf]d nf]g, c6f] nf]g ;a} ;lhn} k|fKt ug{ ;Demg'xf];
;]~r'/La}+s
;/n a}lsË=== ;a}sf]nflu
JINGLEOPT – 2 (Up to 30 sec.)

46. Advertisement through Television

47. ;a} b[ZoBlack and White dfx'G5, Except Color Strip and its effect.
b[Zo!
Pp6fJolQmn] cfˆgf] k;{ vNtLaf6lgsfN5 / vfnL k;{ b]lvG5 To;} a]nf To;dfGreen /
OrangeColour sf] /]vfn] cfP/5'G5 . k;{af6 ;]~r'/L a}+ssf] sf8{lgsfN5 . clg d':s'/fpF5 .
b[Zo@
Pp6f3/dfcfdfn] cfˆgf] aRrf v]ln/x]sf] x]l//xG5. NoxLa]nf Green / Orange Colour
sf] /]vf cfP/aRrfsf] 6fpsf]dfGraduation Hat aG5 / cfdf aRrfnfO{x]b}{ d':s'/fpFl5g .
o;df gf/L art/ Education Loan Carry x'G5 .
b[Zo#
j[4 bDktLcfgGb eP/ 3/dfa;]sf] b[Zo . To; b[Zodfj[4 dlxnf s';L{df al;/x]sf] / k5f8Laf6j[4
a'9fn] dlxnfsf] s'ddf xft/fVbfGreen / OrangeColour sf] /]vf cfP/xf/aG5 / j[4
bDkltd':s'/fpF5g . o;dfh]i7 gful/s art/ Gold Loan Carry x'G5 .
b[Zo$
Pshgf sd{rf/Lclkm; hfgsf] nflu Bus stop dfuf8Ls'/L/x]sf] x'G5 . Green / Orange
Colour sf] /]vf cfP/uf8L aG5 / To;kl5 sd{rf/LToxL uf8Ldfr95/ sd{rf/Ld':s'/fpF5 . o;df
sd{rf/Lart / Auto Loan carry x'G5.

48. b[Zo%
Pp6f Family v'Nnf 7fpFdflx8b}hfFbf Green / Orange Colour sf] /]vf cuf8L cfP/3/ aG5 .
;a} hgf v'zL x'G5g / 3/ leq k:5g . o;df Home Loan carry x'G5 .
b[Zo^
Pp6f;fdfGoJofkf/L cfˆgf] clkm;dfa;L/x]sf] x'G5 To;}a]nf Green / orange Colour sf] /]vf
cfP/p;sf] clkm; leq l55{,To;}a]nf p;sf] Jofkf/ a9]sf] b]lvG5 / Jofkf/L d':s'/fpF5 . o;df Business
Loan carry x'G5 .
b[Zo&
Green / Orange Colour sf] /]vf cfP/ ;]~r'/L a}+ssf]] nf]uf] aG5.
;/n a}lsË===;a}sf]nflu

50. Advertisement through WEB
• In Nepal Internet users grow by 54% within
1 year of time period.
• Total Internet user 3.59 Million compare to
2.45 Million of last year.
• 100% plus growth in wireless internet
users.

52. Advertisement through OWN URL

60. BRANCH BILLBOARDS

61. Horizontal Layout
Vertical Layout

64. EXPO
PARTICIPATION.RIGHTTIME .RIGHTPLACE .RIGHTPERSON

68. Color Follow-up

73. RegionalFollow up

75. THEATERADVERTISEMENT

77. SMSMARKETING

78. 100 million
advertising SMS sent
out every month in
Europe alone.
21 Million Mobile
User in Nepal.

79. EMI CALCULATOR APPS

80. Features:
• Regular Mobile
Ads
• Share Bouncer
• Database Storage
• Exchange Rate
• Cash
Denomination

81. STATIONARY ITEMS

82. BAG

84. PEN HOLDER

85. MUG / CUP

86. WALL CLOCK

87. PIGGY BANK

88. PEN DRIVE / KEYRING / PEN

91. SPECIAL COLOR PRODUCTS

92. PlatinumGreen Saving

94. ClassicOrange Saving

95. How it willgo
• Special Day once in a
week.
• Special dress code for
staffs.
• Backed by Print Ad, TVC &
Jingle.

96. CSR Activities

97. CENTURY CARE MARATHON

103. What is Century CARE Marathon
• Tie up programme with NGO/INGO and any well
known
personality for social responsibility.
• Through this programme deprived sector like street
children or flood victims will be benefited.

104. How it willgo
• Press coverage for the programme.
• Print Ad and TVC For the event.
• Regional Based Marathon.

105. Benefits from the Century CARE Marathon
• Market buzz about Century Bank.
• A Part of CSR Activity.
• Direct Interact with costumers.

108. Other CSR Activities
• Study materials distribution: Computer, Copy, Pen
etc.
• Local bus park branding of outside the valley.
• Century Chautara.

109. DISCUSSION TIME

110. Other competitorbrand

115. Presented by:
Media & Events Pvt. Ltd.
New Baneshwor, Kathmandu, Nepal
Tel: +977-1-4464857
E-mail: info@mindworksme.com,
Web: www.mindworksme.com