SlideShare a Scribd company logo
1 of 19
Download to read offline
ALTERNATIVE MEDIA:
   CASE STUDIES
          Jennifer M. Jones
   http://mc539.posterous.com
TRUE NORTH MEDIA HOUSE
    Social Media for Events (Accreditation)
QUESTIONS TO CONSIDER
HOW DO MEMBERS
CONSTRUCT/PRESENT THEIR
      IDENTITIES?
OFFLINE: MEDIA PASSES
TWITTER
#TNMH
WHAT IS RELATIONSHIP
 BETWEEN MEMBERS?
NETWORK ANALYSIS
AGGREGATION OF CONTENT
STRATEGIES TO MAINTAIN &
REINFORCE RELATIONSHIP?
COMMENTS & ENGAGEMENT
RE-BLOGGING CONTENT
ANY UNIQUE VALUES OR
     ACTIVITIES?
THE OLYMPICS
EXPERIMENTING
NOW YOUR TURN!
EXERCISE

•
    How do members of this community construct/present
    their identities?
•
    What is the relationship between the members of this
    community?
•
    What strategies are used to reinforce and maintain the
    relationship?
•
    Are there any values or activities that seem to be
    unique to this particular community?
WRITE UP FOR BLOG

More Related Content

What's hot

Social Networking Reference Guide
Social Networking Reference GuideSocial Networking Reference Guide
Social Networking Reference Guide
Michael Rawlins
 
Engaging The Social Network Voter
Engaging The Social Network Voter Engaging The Social Network Voter
Engaging The Social Network Voter
Wilma Colon-Ariza
 
Small community preschool FB
Small community preschool FBSmall community preschool FB
Small community preschool FB
Lisa Colton
 
Danielle gatsos maslowsneeds
Danielle gatsos maslowsneedsDanielle gatsos maslowsneeds
Danielle gatsos maslowsneeds
gatsosd
 
Millenium Social Media: Campaing Management Basics
Millenium Social Media: Campaing Management BasicsMillenium Social Media: Campaing Management Basics
Millenium Social Media: Campaing Management Basics
Wilma Colon-Ariza
 

What's hot (13)

A Social Media Blueprint for You and Your Job
A Social Media Blueprint for You and Your JobA Social Media Blueprint for You and Your Job
A Social Media Blueprint for You and Your Job
 
Link Me In, Scotty: Networking in the Digital Age
Link Me In, Scotty: Networking in the Digital AgeLink Me In, Scotty: Networking in the Digital Age
Link Me In, Scotty: Networking in the Digital Age
 
Social Networking Reference Guide
Social Networking Reference GuideSocial Networking Reference Guide
Social Networking Reference Guide
 
Engaging The Social Network Voter
Engaging The Social Network Voter Engaging The Social Network Voter
Engaging The Social Network Voter
 
Brukum Article
Brukum Article   Brukum Article
Brukum Article
 
Small community preschool FB
Small community preschool FBSmall community preschool FB
Small community preschool FB
 
Network Mapping Training Eli Lilly TB Challenge
Network Mapping Training Eli Lilly TB ChallengeNetwork Mapping Training Eli Lilly TB Challenge
Network Mapping Training Eli Lilly TB Challenge
 
Why LinkedIn is a team sport
Why LinkedIn is a team sportWhy LinkedIn is a team sport
Why LinkedIn is a team sport
 
Danielle gatsos maslowsneeds
Danielle gatsos maslowsneedsDanielle gatsos maslowsneeds
Danielle gatsos maslowsneeds
 
BAS 115: Community Development 101
BAS 115: Community Development 101BAS 115: Community Development 101
BAS 115: Community Development 101
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
 
Millenium Social Media: Campaing Management Basics
Millenium Social Media: Campaing Management BasicsMillenium Social Media: Campaing Management Basics
Millenium Social Media: Campaing Management Basics
 
Comm research
Comm researchComm research
Comm research
 

Similar to Week 3: Case Studies #mc539

Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CABecoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
Beth Kanter
 
North Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopNorth Carolina Tech For Good Workshop
North Carolina Tech For Good Workshop
Beth Kanter
 
Connecting Up Workshop
Connecting Up WorkshopConnecting Up Workshop
Connecting Up Workshop
Beth Kanter
 
Introduction To Communities In Alstom[Arial Font]
Introduction To Communities In Alstom[Arial Font]Introduction To Communities In Alstom[Arial Font]
Introduction To Communities In Alstom[Arial Font]
Walfa Chouki
 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
Beth Kanter
 
Networked Nonprofit
Networked NonprofitNetworked Nonprofit
Networked Nonprofit
Beth Kanter
 

Similar to Week 3: Case Studies #mc539 (20)

Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CABecoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
 
University of Buffalo - School of Social Work - Workshop
University of Buffalo - School of Social Work - WorkshopUniversity of Buffalo - School of Social Work - Workshop
University of Buffalo - School of Social Work - Workshop
 
North Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopNorth Carolina Tech For Good Workshop
North Carolina Tech For Good Workshop
 
Social Media in 30 Minutes a Day
Social Media in 30 Minutes a DaySocial Media in 30 Minutes a Day
Social Media in 30 Minutes a Day
 
How do you make Social Glue?
How do you make Social Glue?How do you make Social Glue?
How do you make Social Glue?
 
Creating and Maintaining Effective Online Learning Communities
Creating and Maintaining Effective Online Learning CommunitiesCreating and Maintaining Effective Online Learning Communities
Creating and Maintaining Effective Online Learning Communities
 
San Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected CongregationsSan Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected Congregations
 
Connecting Up Workshop
Connecting Up WorkshopConnecting Up Workshop
Connecting Up Workshop
 
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
 
Introduction To Communities In Alstom[Alstom Font]Pb Linkedin
Introduction To Communities In Alstom[Alstom Font]Pb LinkedinIntroduction To Communities In Alstom[Alstom Font]Pb Linkedin
Introduction To Communities In Alstom[Alstom Font]Pb Linkedin
 
Introduction To Communities In Alstom[Alstom Font]Pb Linkedin
Introduction To Communities In Alstom[Alstom Font]Pb LinkedinIntroduction To Communities In Alstom[Alstom Font]Pb Linkedin
Introduction To Communities In Alstom[Alstom Font]Pb Linkedin
 
Connected Congregations: Transparency Workshop
Connected Congregations: Transparency WorkshopConnected Congregations: Transparency Workshop
Connected Congregations: Transparency Workshop
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International Organizations
 
The Use of Social Media for Strategic Management
The Use of Social Media for Strategic Management The Use of Social Media for Strategic Management
The Use of Social Media for Strategic Management
 
Social media teams and the systematic approach
Social media teams and the systematic approachSocial media teams and the systematic approach
Social media teams and the systematic approach
 
Introduction To Communities In Alstom[Arial Font]
Introduction To Communities In Alstom[Arial Font]Introduction To Communities In Alstom[Arial Font]
Introduction To Communities In Alstom[Arial Font]
 
Social justice approach to community service
Social justice approach to community serviceSocial justice approach to community service
Social justice approach to community service
 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
 
Networked Nonprofit
Networked NonprofitNetworked Nonprofit
Networked Nonprofit
 

More from Jennifer Jones

2011.09.30 Conclusions from the International Olympic Academy Week 1
2011.09.30 Conclusions from the International Olympic Academy Week 12011.09.30 Conclusions from the International Olympic Academy Week 1
2011.09.30 Conclusions from the International Olympic Academy Week 1
Jennifer Jones
 

More from Jennifer Jones (20)

Workshop: Social Media for the Fashion & Textile Industries
Workshop: Social Media for the Fashion & Textile IndustriesWorkshop: Social Media for the Fashion & Textile Industries
Workshop: Social Media for the Fashion & Textile Industries
 
Week 3: Alternative Media- Discourses, Conventions and Authorities
Week 3: Alternative Media- Discourses, Conventions and AuthoritiesWeek 3: Alternative Media- Discourses, Conventions and Authorities
Week 3: Alternative Media- Discourses, Conventions and Authorities
 
Week 1: Alternative Media, Olympics as a case study
Week 1: Alternative Media, Olympics as a case studyWeek 1: Alternative Media, Olympics as a case study
Week 1: Alternative Media, Olympics as a case study
 
MED5008: Stream 2, Week 1: Alternative to What?
MED5008: Stream 2, Week 1: Alternative to What? MED5008: Stream 2, Week 1: Alternative to What?
MED5008: Stream 2, Week 1: Alternative to What?
 
Overview of Olympic Media: Presentation for Ithaca College, London (March, 2011)
Overview of Olympic Media: Presentation for Ithaca College, London (March, 2011)Overview of Olympic Media: Presentation for Ithaca College, London (March, 2011)
Overview of Olympic Media: Presentation for Ithaca College, London (March, 2011)
 
Developing Web Media: Teaching teachers how to teach social media.
Developing Web Media: Teaching teachers how to teach social media. Developing Web Media: Teaching teachers how to teach social media.
Developing Web Media: Teaching teachers how to teach social media.
 
Conclusions from the International Olympic Academy, September
Conclusions from the International Olympic Academy, SeptemberConclusions from the International Olympic Academy, September
Conclusions from the International Olympic Academy, September
 
2011.09.30 Conclusions from the International Olympic Academy Week 1
2011.09.30 Conclusions from the International Olympic Academy Week 12011.09.30 Conclusions from the International Olympic Academy Week 1
2011.09.30 Conclusions from the International Olympic Academy Week 1
 
Harnessing the "twitter" olympics: From #van2010 to #london2012: Internationa...
Harnessing the "twitter" olympics: From #van2010 to #london2012: Internationa...Harnessing the "twitter" olympics: From #van2010 to #london2012: Internationa...
Harnessing the "twitter" olympics: From #van2010 to #london2012: Internationa...
 
Harnessing the 'Twitter' Olympics: From #Van2010 to #London2012 (Full paper)
Harnessing the 'Twitter' Olympics: From #Van2010 to #London2012 (Full paper)Harnessing the 'Twitter' Olympics: From #Van2010 to #London2012 (Full paper)
Harnessing the 'Twitter' Olympics: From #Van2010 to #London2012 (Full paper)
 
What does the citizen journalist want? Alternative Media and Activism Rhetori...
What does the citizen journalist want? Alternative Media and Activism Rhetori...What does the citizen journalist want? Alternative Media and Activism Rhetori...
What does the citizen journalist want? Alternative Media and Activism Rhetori...
 
Images from UWS PhD event 3x3x3
Images from UWS PhD event 3x3x3Images from UWS PhD event 3x3x3
Images from UWS PhD event 3x3x3
 
Amplified Events for PhD Students: UWS Workshop for IRO (26/4/2011)
Amplified Events for PhD Students: UWS Workshop for IRO (26/4/2011)Amplified Events for PhD Students: UWS Workshop for IRO (26/4/2011)
Amplified Events for PhD Students: UWS Workshop for IRO (26/4/2011)
 
#mc539 Week 7: Sustainability of the Alternative
#mc539 Week 7: Sustainability of the Alternative#mc539 Week 7: Sustainability of the Alternative
#mc539 Week 7: Sustainability of the Alternative
 
Week5: Ethics of the Alternative Media Worker #mc539
Week5: Ethics of the Alternative Media Worker #mc539Week5: Ethics of the Alternative Media Worker #mc539
Week5: Ethics of the Alternative Media Worker #mc539
 
Week 5: Networked Power: Virals, Memes and Analysis #mc539
Week 5: Networked Power: Virals, Memes and Analysis #mc539Week 5: Networked Power: Virals, Memes and Analysis #mc539
Week 5: Networked Power: Virals, Memes and Analysis #mc539
 
#education (or what the university could learn from teh internets.)
#education (or what the university could learn from teh internets.)#education (or what the university could learn from teh internets.)
#education (or what the university could learn from teh internets.)
 
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production ManifestoWeek4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
 
Week 4: Promoting your cause. #mc539
Week 4: Promoting your cause. #mc539Week 4: Promoting your cause. #mc539
Week 4: Promoting your cause. #mc539
 
Amplified Events Workshop for UWS PhD students (25/2/2011)
Amplified Events Workshop for UWS PhD students (25/2/2011)Amplified Events Workshop for UWS PhD students (25/2/2011)
Amplified Events Workshop for UWS PhD students (25/2/2011)
 

Recently uploaded

會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
中 央社
 
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdfFinancial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
MinawBelay
 
The basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptxThe basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptx
heathfieldcps1
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
中 央社
 

Recently uploaded (20)

The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptx
 
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
The Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryThe Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. Henry
 
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
 
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
 
An Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxAn Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptx
 
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdfFinancial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
 
....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf
 
REPRODUCTIVE TOXICITY STUDIE OF MALE AND FEMALEpptx
REPRODUCTIVE TOXICITY  STUDIE OF MALE AND FEMALEpptxREPRODUCTIVE TOXICITY  STUDIE OF MALE AND FEMALEpptx
REPRODUCTIVE TOXICITY STUDIE OF MALE AND FEMALEpptx
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
The basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptxThe basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptx
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
 
An Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppAn Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge App
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
 

Week 3: Case Studies #mc539