1. www.itrain.com
Rida BEL-LAHSEN
David CAINE
Delphine MORICE

2. 1. iTRAIN proposes training programs with famous
trainers and with music (“iTRAIN™ is customized
workouts that combine Hollywood personal trainers and
music entertainment in one package.”)

3. 2. iTRAIN concept solves problems for
• Customers:
help on meeting their physical goals
guaranteed quality of the trainers
no need to go to a training place
 time saving
ability to train whenever wanted
 time flexibility
freedom to choose the music
 freedom to choose the training
environment
• Suppliers = trainers and music providers
No direct real-time training
 no need to be there every time a
customer trains
Shift the responsibility of the physical
tiredness’ management to the users
• Partners = suppliers and affiliates
• Owners of the business
No need to supply training machines
(only methods, trainers and music)
Free advertising thanks to affiliate

4. 3. iTRAIN targets every customer who has the
technology to use the training videos and music. But
iTRAIN addresses these people through categories of
programs.

5. 4. iTRAIN make money thanks to the selling of
downloadable music and programs organized in
packages.
Is it sustainable ?
Can it grow?
Yes, because iTRAIN has
Yes, because even if
chosen to touch a sufficient
iTRAIN reaches the
number of niches to be
number of iPod users,
profitable.
iTRAIN still can grow on
the usage its customers
do of its products and
increase the interests of
the users.