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My final presentation for MSU's New Media Drivers License.
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Essie
1.
Digital Strategy
Dominated by Color
2.
Color is IT PANTONE
Colors of 2013
3.
Target Audience
Fashion Conscious Frugal Female
4.
Budget
2.5% of $28,000,000 $700,000
5.
Pinterest
6.
Instagram
7.
Adwords Spring Nail Polish Essie
new colors Spring 2012 nail polish
8.
Smartphone App
9.
Facebook and Twitter
Essie Consumer
10.
Overview Key Performance Indicators
Color Fashionable Young Ladies SEO/SEM Social Media
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