SlideShare una empresa de Scribd logo

Dollar Shave Club - Brand Audit

•
•
Camia Gavin
Camia Gavin

NYU graduate school presentation on Dollar Shave Club. Assessment of brand structure, essence, and exprience.

MarketingEmpresarialesDiseño
1 de 11
Descargar para leer sin conexión
BRAND HIERARCHY
BRAND NAME & IDENTITY
BRAND ESSENCE •  Irreverent •  Funny •  Practical  
POSITIONING Convenience Affordability
PROMOTIONS Youtube Video TV (Coming Soon) Member Referrals
BRAND TOUCHPOINTS Website Social Media
BRAND EXPERIENCE Ordering   Receiving  
BRAND ASSESSMENT Architecture Small product line, positioned well for future growth Identity Meaningful and compelling, but not ownable Essence Excellent personality and strong brand essence Positioning Well done, except it doesn’t show as much as a lifestyle brand as the founder says he wants it to become Experience Seamless customer experience from ordering to receiving           Touchpoints     The brand could have more exposure. It should grow its touchpoints in its new phase of growth.  
THANK YOU NO REALLY. THANK YOU.

Recomendados

Blog Power: The power of blogs
Blog Power: The power of blogs Blog Power: The power of blogs
Blog Power: The power of blogs AlainaSheer
 
Versatile uses of google apps 4.11
Versatile uses of google apps 4.11Versatile uses of google apps 4.11
Versatile uses of google apps 4.11SUNY Empire State College
 
Dollar Shave Club (Thesis Defense)
Dollar Shave Club (Thesis Defense)Dollar Shave Club (Thesis Defense)
Dollar Shave Club (Thesis Defense)André L. Campino
 
Manpacks Deck
Manpacks DeckManpacks Deck
Manpacks DeckDeck Foundry
 
Dollar shave club
Dollar shave clubDollar shave club
Dollar shave clubSALISBURY UNIVERSITY -- Social Media Marketing Class
 
Harry's Razor Marketing Campaign
Harry's Razor Marketing Campaign Harry's Razor Marketing Campaign
Harry's Razor Marketing Campaign kwhite810
 
Dollar Shave Club’s Billion Dollar User Engagement
Dollar Shave Club’s Billion Dollar User EngagementDollar Shave Club’s Billion Dollar User Engagement
Dollar Shave Club’s Billion Dollar User EngagementIterable
 
Indeed vs. AngelList - User Engagement Teardown
Indeed vs. AngelList - User Engagement TeardownIndeed vs. AngelList - User Engagement Teardown
Indeed vs. AngelList - User Engagement TeardownIterable
 

Recomendados

Blog Power: The power of blogs
Blog Power: The power of blogs Blog Power: The power of blogs
Blog Power: The power of blogs AlainaSheer
 
Versatile uses of google apps 4.11
Versatile uses of google apps 4.11Versatile uses of google apps 4.11
Versatile uses of google apps 4.11SUNY Empire State College
 
Dollar Shave Club (Thesis Defense)
Dollar Shave Club (Thesis Defense)Dollar Shave Club (Thesis Defense)
Dollar Shave Club (Thesis Defense)André L. Campino
 
Manpacks Deck
Manpacks DeckManpacks Deck
Manpacks DeckDeck Foundry
 
Dollar shave club
Dollar shave clubDollar shave club
Dollar shave clubSALISBURY UNIVERSITY -- Social Media Marketing Class
 
Harry's Razor Marketing Campaign
Harry's Razor Marketing Campaign Harry's Razor Marketing Campaign
Harry's Razor Marketing Campaign kwhite810
 
Dollar Shave Club’s Billion Dollar User Engagement
Dollar Shave Club’s Billion Dollar User EngagementDollar Shave Club’s Billion Dollar User Engagement
Dollar Shave Club’s Billion Dollar User EngagementIterable
 
Indeed vs. AngelList - User Engagement Teardown
Indeed vs. AngelList - User Engagement TeardownIndeed vs. AngelList - User Engagement Teardown
Indeed vs. AngelList - User Engagement TeardownIterable
 
The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...Steve Groenier
 
Webinar: The Online Experiential Marketing Playbook
Webinar: The Online Experiential Marketing PlaybookWebinar: The Online Experiential Marketing Playbook
Webinar: The Online Experiential Marketing PlaybookAnyRoad
 
Growing Your Small Business With Facebook
Growing Your Small Business With FacebookGrowing Your Small Business With Facebook
Growing Your Small Business With FacebookDominique Pryor-Anderson
 
Socialmediavideo
Socialmediavideo Socialmediavideo
Socialmediavideo Lisa Marie Wark, MBA & Assoc.,
 
YouTube: How to Tell Your Story
YouTube: How to Tell Your StoryYouTube: How to Tell Your Story
YouTube: How to Tell Your StoryLisa Marie Wark, MBA & Assoc.,
 
Get Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanGet Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanDoug Lehman
 
WebBrand Presentation 4
WebBrand Presentation 4WebBrand Presentation 4
WebBrand Presentation 4webbrand
 
Oyster rida rec-live_share1
Oyster rida rec-live_share1Oyster rida rec-live_share1
Oyster rida rec-live_share1JamesBSlate
 
E marketing 1
E marketing 1E marketing 1
E marketing 1Rick Tankersley - 210.788.9690
 
The Virtual Events Playbook - Ideas and Insights for 2021
The Virtual Events Playbook - Ideas and Insights for 2021The Virtual Events Playbook - Ideas and Insights for 2021
The Virtual Events Playbook - Ideas and Insights for 2021AnyRoad
 
Use Content to Enhance Your Commerce Experience
Use Content to Enhance Your Commerce ExperienceUse Content to Enhance Your Commerce Experience
Use Content to Enhance Your Commerce ExperienceAcquia
 
ORM and the role of celebrities
ORM and the role of celebritiesORM and the role of celebrities
ORM and the role of celebritiessaidWot
 
Building your Brand
Building your BrandBuilding your Brand
Building your BrandWestern Mindanao State University
 
Building Your Brand Through Customer Service
Building Your Brand Through Customer ServiceBuilding Your Brand Through Customer Service
Building Your Brand Through Customer ServiceADvisors Marketing Group
 
Get social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoGet social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoDoug Lehman
 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingRyan Slack
 
Seroka Certified Brand Development
Seroka Certified Brand DevelopmentSeroka Certified Brand Development
Seroka Certified Brand DevelopmentScott Seroka
 
Beginning Social Media Marketing Workshop
Beginning Social Media Marketing WorkshopBeginning Social Media Marketing Workshop
Beginning Social Media Marketing WorkshopEarthsite
 
ThreeWayMarketing
ThreeWayMarketingThreeWayMarketing
ThreeWayMarketingeyesocialize
 
Top 5 Video Types to Incorporate in B2B Video Marketing!
Top 5 Video Types to Incorporate in B2B Video Marketing!Top 5 Video Types to Incorporate in B2B Video Marketing!
Top 5 Video Types to Incorporate in B2B Video Marketing!Subhakar Rao Surapaneni
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 

Más contenido relacionado

Similar a Dollar Shave Club - Brand Audit

The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...Steve Groenier
 
Webinar: The Online Experiential Marketing Playbook
Webinar: The Online Experiential Marketing PlaybookWebinar: The Online Experiential Marketing Playbook
Webinar: The Online Experiential Marketing PlaybookAnyRoad
 
Get Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanGet Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanDoug Lehman
 
WebBrand Presentation 4
WebBrand Presentation 4WebBrand Presentation 4
WebBrand Presentation 4webbrand
 
Oyster rida rec-live_share1
Oyster rida rec-live_share1Oyster rida rec-live_share1
Oyster rida rec-live_share1JamesBSlate
 
The Virtual Events Playbook - Ideas and Insights for 2021
The Virtual Events Playbook - Ideas and Insights for 2021The Virtual Events Playbook - Ideas and Insights for 2021
The Virtual Events Playbook - Ideas and Insights for 2021AnyRoad
 
Use Content to Enhance Your Commerce Experience
Use Content to Enhance Your Commerce ExperienceUse Content to Enhance Your Commerce Experience
Use Content to Enhance Your Commerce ExperienceAcquia
 
ORM and the role of celebrities
ORM and the role of celebritiesORM and the role of celebrities
ORM and the role of celebritiessaidWot
 
Building Your Brand Through Customer Service
Building Your Brand Through Customer ServiceBuilding Your Brand Through Customer Service
Building Your Brand Through Customer ServiceADvisors Marketing Group
 
Get social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoGet social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoDoug Lehman
 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingRyan Slack
 
Seroka Certified Brand Development
Seroka Certified Brand DevelopmentSeroka Certified Brand Development
Seroka Certified Brand DevelopmentScott Seroka
 
Beginning Social Media Marketing Workshop
Beginning Social Media Marketing WorkshopBeginning Social Media Marketing Workshop
Beginning Social Media Marketing WorkshopEarthsite
 
Top 5 Video Types to Incorporate in B2B Video Marketing!
Top 5 Video Types to Incorporate in B2B Video Marketing!Top 5 Video Types to Incorporate in B2B Video Marketing!
Top 5 Video Types to Incorporate in B2B Video Marketing!Subhakar Rao Surapaneni
 

Similar a Dollar Shave Club - Brand Audit (20)

The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...
 
Webinar: The Online Experiential Marketing Playbook
Webinar: The Online Experiential Marketing PlaybookWebinar: The Online Experiential Marketing Playbook
Webinar: The Online Experiential Marketing Playbook
 
Growing Your Small Business With Facebook
Growing Your Small Business With FacebookGrowing Your Small Business With Facebook
Growing Your Small Business With Facebook
 
Socialmediavideo
Socialmediavideo Socialmediavideo
Socialmediavideo
 
YouTube: How to Tell Your Story
YouTube: How to Tell Your StoryYouTube: How to Tell Your Story
YouTube: How to Tell Your Story
 
Get Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanGet Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehman
 
WebBrand Presentation 4
WebBrand Presentation 4WebBrand Presentation 4
WebBrand Presentation 4
 
Oyster rida rec-live_share1
Oyster rida rec-live_share1Oyster rida rec-live_share1
Oyster rida rec-live_share1
 
E marketing 1
E marketing 1E marketing 1
E marketing 1
 
The Virtual Events Playbook - Ideas and Insights for 2021
The Virtual Events Playbook - Ideas and Insights for 2021The Virtual Events Playbook - Ideas and Insights for 2021
The Virtual Events Playbook - Ideas and Insights for 2021
 
Use Content to Enhance Your Commerce Experience
Use Content to Enhance Your Commerce ExperienceUse Content to Enhance Your Commerce Experience
Use Content to Enhance Your Commerce Experience
 
ORM and the role of celebrities
ORM and the role of celebritiesORM and the role of celebrities
ORM and the role of celebrities
 
Building your Brand
Building your BrandBuilding your Brand
Building your Brand
 
Building Your Brand Through Customer Service
Building Your Brand Through Customer ServiceBuilding Your Brand Through Customer Service
Building Your Brand Through Customer Service
 
Get social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoGet social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling Video
 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal Branding
 
Seroka Certified Brand Development
Seroka Certified Brand DevelopmentSeroka Certified Brand Development
Seroka Certified Brand Development
 
Beginning Social Media Marketing Workshop
Beginning Social Media Marketing WorkshopBeginning Social Media Marketing Workshop
Beginning Social Media Marketing Workshop
 
ThreeWayMarketing
ThreeWayMarketingThreeWayMarketing
ThreeWayMarketing
 
Top 5 Video Types to Incorporate in B2B Video Marketing!
Top 5 Video Types to Incorporate in B2B Video Marketing!Top 5 Video Types to Incorporate in B2B Video Marketing!
Top 5 Video Types to Incorporate in B2B Video Marketing!
 

Último

Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 

Último (20)

Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 

Dollar Shave Club - Brand Audit