Se ha denunciado esta presentación.
Design models and patterns
for creating better elearning
Cammy Bean
VP of Learning Design
Kineo
Your organization wants more eLearning.
You’re responsible for building a team and
collaborating with a lot of people.
But it’s like you speak a different language!
You want to speak a common language so you can
create consistency and jumpstart your process.
So.You’ve got a training “need”. What approach will
you take?
What’s in a name?

•Design Strategy
•Instructional Strategy
•Design Approach
•Design Model
•Learning Model
•Instructional ...
Design Patterns: A look at software dev
“A design pattern is a general reusable
solution to a commonly occurring problem
w...
Ian Bogost* shared six design patterns, drawn
from game-design.
•
•
•
•
•
•

World-building
Emergence
Role-playing
Kinship...
Before you decide the approach, it helps to know
what problem you’re solving.
In simple terms, there are three main reasons for
a learning experience.

Inform
or
raise
awareness

Build
knowledge
and
s...
Consider the e-learning you create. Which is
your biggest category?

Inform
or
raise
awareness

Build
knowledge
and
skills...
I ran this informal survey on my blog...
What % of the e-learning that you create falls into these categories?
Information and Communication

Models?
Models?
When do we use them?

...to know we have a
new policy.

...to get an overview of
our products...

...to know what our
divi...
Julie Dirksen *

Is it reasonable to think
someone can be
proficient at this task
without practice?
http://usablelearning....
Tom Kuhlmann: most elearning is just
“information.”

Sometimes merely the
presentation of
needed information is
sufficient...
Go for
user
driven
models.
Let people search and find what they need.
The Process.
The Process.
Browsable Topic Categories.
The eMagazine or the eBook.
The Infomercial.
The Almanac.
Building
knowledge
and skills?
and skills?
and skills?
When do we use them?

...how to use SalesForce
for data mining.

...how to speak to the
FAA tower on radio.

...how to "op...
The Knowledge & Skill Builder

6
Call
to
Action

5
Assess &
Summari
ze

1
Gain
Attentio
n

4
Exemplif
y&
Practice

2
Set
D...
1. Get attention.
1. Get attention.
AIDA
(Awareness, Interest, Desire,
Action)
2. Set direction.
2. Set direction (but not like this).
At the end of this course, you will be
able to:

•blah
•blah
•blah
•blah
•blah
•and ...
3. Present (in an engaging and memorable way).
3. Present: In Their Words.
3. Present: In Their Words.
3. Present: See it in Action.
3. Present: Just the Facts, Ma’am.
3. Present: The Guided Story.
3. Present: The Guided Story.
3. Present: The Guided Story.
3. Present: The Guided Story.

What looked like an
entertaining comic
book was actually…a
Knowledge &
Skills Builder!
5. Assess and summarize.
5. Assess: Has the learner achieved the
objectives?

Check
questions or
interactive
scenarios
immediately
after the
event
...
5. Summarize in a meaningful way.
6. Call to action.
6. Call to action.
For review: The Knowledge & Skill Builder.

6
Call
to
Action

5
Assess &
Summari
ze

1
Gain
Attentio
n

4
Exemplif
y&
Prac...
Learn and Apply.
Learn and Apply.
Show Me, Try It, Test Me
The Challenge.
Show Me, Try It, Test Me
Exemplify and Explore.
The YouTube Video.

http://www.youtube.com/watch?v=RI7AkI5dJzo
Thiagi’s Four Door Model.
Thiagi’s Four Door Model.
The Pick ‘n Mix.
Two-in-one: The Process & Pick ‘n Mix!
Solving complex
problems and
changing behavior?
changing behavior?
changing behavior?
When do we use them?

...to teach how to
troubleshoot a
process.

...to change an
entrenched habit or
pattern.

...to impr...
When does learning a skill become changing a
behavior?
How do we drive real and lasting behavior
change?
Change the story.
Goal-Based Scenarios to practice solving complex
problems.
Goal-Based Scenarios: The Hidden Objective.
Branching Scenario: Experience the
consequences.
Branching Scenario: Tailored feedback.
Immersive, interactive video.
Immersive, interactive video.
Immersive, interactive video.
Immersive, interactive video.
The
Learning
Campaign
Campaign
Campaign
Remember the PSA?
Marketing aims to turn
prospects into fans...
...using a wide range of channels...
...through a sustained campaign that creates
measurable results.
Learning from content marketing.

Campaign
for
change

Design
for
engagement

Embed
results
The Change Campaign
Global Entertainment Company with some dry
content (sound familiar?) needed to:

•Raise awareness abou...
1. Campaign for change.
“Put Yourself in the Picture” Campaign with:

•Video promos
•Posters/flyers
•Catchy jingles!
•Bran...
2. Design for engagement.

Focused self-paced elearning tutorials and
How Tos, underscoring key policy and
regulation camp...
3. Embed for results.
Ask for change!
Provide ongoing support!
(Tip Sheets, Decoder Wheels)
Keep the messages coming!
Rewa...
The results (what really matters).

More employees reaching out for help!
Chief Privacy Officer getting more requests for ...
Some general guidelines.
Questions?
And most of all, remember the people, man.
Download the Learning Models Guide!
www.kineo.com > resources >
elearning reports
Cammy Bean
email: cammy.bean@kineo.com
twitter: @cammybean
blog: http://cammybean.kineo.com
References and more:
https://w...
DevLearn 2013 Learning Models & Design Patterns
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DevLearn 2013 Learning Models & Design Patterns

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This is my presentation from October 24, 2013 at eLearning Guild's DevLearn conference in Las Vegas.

Publicado en: Educación, Tecnología
  • What I like about this one is...it's a refresher of what I know I should be doing. Sometimes I have so much content for the courses I have to deliver, I get lost in the creativity. These slides are refreshing and offer me good ideas to present the content. Thanks!
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DevLearn 2013 Learning Models & Design Patterns

  1. 1. Design models and patterns for creating better elearning Cammy Bean VP of Learning Design Kineo
  2. 2. Your organization wants more eLearning.
  3. 3. You’re responsible for building a team and collaborating with a lot of people.
  4. 4. But it’s like you speak a different language!
  5. 5. You want to speak a common language so you can create consistency and jumpstart your process.
  6. 6. So.You’ve got a training “need”. What approach will you take?
  7. 7. What’s in a name? •Design Strategy •Instructional Strategy •Design Approach •Design Model •Learning Model •Instructional Method •Design Pattern
  8. 8. Design Patterns: A look at software dev “A design pattern is a general reusable solution to a commonly occurring problem within a given context in software design. Not a finished design that can be transformed directly into code. It is a description or template for how to solve a problem that can be used in many different situations. Patterns are formalized best practices that the programmer must implement themselves in the application.” http://en.wikipedia.org/wiki/Software_design_pattern
  9. 9. Ian Bogost* shared six design patterns, drawn from game-design. • • • • • • World-building Emergence Role-playing Kinship Deliberation Process * http://www.bogost.com
  10. 10. Before you decide the approach, it helps to know what problem you’re solving.
  11. 11. In simple terms, there are three main reasons for a learning experience. Inform or raise awareness Build knowledge and skills Solve complex problems; change attitude or behavior
  12. 12. Consider the e-learning you create. Which is your biggest category? Inform or raise awareness Build knowledge and skills Solve complex problems; change attitude or behavior
  13. 13. I ran this informal survey on my blog... What % of the e-learning that you create falls into these categories?
  14. 14. Information and Communication Models? Models?
  15. 15. When do we use them? ...to know we have a new policy. ...to get an overview of our products... ...to know what our division does. ...an intro to our new 401K program.
  16. 16. Julie Dirksen * Is it reasonable to think someone can be proficient at this task without practice? http://usablelearning.com
  17. 17. Tom Kuhlmann: most elearning is just “information.” Sometimes merely the presentation of needed information is sufficient. http://www.articulate.com/rapid-elearning/do-you-really-need-an-instructional-design-degree/
  18. 18. Go for user driven models.
  19. 19. Let people search and find what they need.
  20. 20. The Process.
  21. 21. The Process.
  22. 22. Browsable Topic Categories.
  23. 23. The eMagazine or the eBook.
  24. 24. The Infomercial.
  25. 25. The Almanac.
  26. 26. Building knowledge and skills? and skills? and skills?
  27. 27. When do we use them? ...how to use SalesForce for data mining. ...how to speak to the FAA tower on radio. ...how to "operate" a medical device like a ventilator. ...how to give feedback to a twenty three year old employee.
  28. 28. The Knowledge & Skill Builder 6 Call to Action 5 Assess & Summari ze 1 Gain Attentio n 4 Exemplif y& Practice 2 Set Directio n 3 Present Content
  29. 29. 1. Get attention.
  30. 30. 1. Get attention.
  31. 31. AIDA (Awareness, Interest, Desire, Action)
  32. 32. 2. Set direction.
  33. 33. 2. Set direction (but not like this). At the end of this course, you will be able to: •blah •blah •blah •blah •blah •and more blah....
  34. 34. 3. Present (in an engaging and memorable way).
  35. 35. 3. Present: In Their Words.
  36. 36. 3. Present: In Their Words.
  37. 37. 3. Present: See it in Action.
  38. 38. 3. Present: Just the Facts, Ma’am.
  39. 39. 3. Present: The Guided Story.
  40. 40. 3. Present: The Guided Story.
  41. 41. 3. Present: The Guided Story.
  42. 42. 3. Present: The Guided Story. What looked like an entertaining comic book was actually…a Knowledge & Skills Builder!
  43. 43. 5. Assess and summarize.
  44. 44. 5. Assess: Has the learner achieved the objectives? Check questions or interactive scenarios immediately after the event After the event to check knowledge and retention On the job assessment performing actual tasks (Level 3 evaluation)
  45. 45. 5. Summarize in a meaningful way.
  46. 46. 6. Call to action.
  47. 47. 6. Call to action.
  48. 48. For review: The Knowledge & Skill Builder. 6 Call to Action 5 Assess & Summari ze 1 Gain Attentio n 4 Exemplif y& Practice 2 Set Directio n 3 Present Content
  49. 49. Learn and Apply.
  50. 50. Learn and Apply.
  51. 51. Show Me, Try It, Test Me
  52. 52. The Challenge.
  53. 53. Show Me, Try It, Test Me
  54. 54. Exemplify and Explore.
  55. 55. The YouTube Video. http://www.youtube.com/watch?v=RI7AkI5dJzo
  56. 56. Thiagi’s Four Door Model.
  57. 57. Thiagi’s Four Door Model.
  58. 58. The Pick ‘n Mix.
  59. 59. Two-in-one: The Process & Pick ‘n Mix!
  60. 60. Solving complex problems and changing behavior? changing behavior? changing behavior?
  61. 61. When do we use them? ...to teach how to troubleshoot a process. ...to change an entrenched habit or pattern. ...to improve listening skills.
  62. 62. When does learning a skill become changing a behavior?
  63. 63. How do we drive real and lasting behavior change?
  64. 64. Change the story.
  65. 65. Goal-Based Scenarios to practice solving complex problems.
  66. 66. Goal-Based Scenarios: The Hidden Objective.
  67. 67. Branching Scenario: Experience the consequences.
  68. 68. Branching Scenario: Tailored feedback.
  69. 69. Immersive, interactive video.
  70. 70. Immersive, interactive video.
  71. 71. Immersive, interactive video.
  72. 72. Immersive, interactive video.
  73. 73. The Learning Campaign Campaign Campaign
  74. 74. Remember the PSA?
  75. 75. Marketing aims to turn prospects into fans...
  76. 76. ...using a wide range of channels...
  77. 77. ...through a sustained campaign that creates measurable results.
  78. 78. Learning from content marketing. Campaign for change Design for engagement Embed results
  79. 79. The Change Campaign Global Entertainment Company with some dry content (sound familiar?) needed to: •Raise awareness about threats to privacy and information security •Get people to take compliance-related policies seriously •Empower people to take action! AND...they don’t do boring! They wanted to engage attention AND deliver results.
  80. 80. 1. Campaign for change. “Put Yourself in the Picture” Campaign with: •Video promos •Posters/flyers •Catchy jingles! •Branded sweets •Themed cafeteria menus •Competition •Tip Sheets •eLearning
  81. 81. 2. Design for engagement. Focused self-paced elearning tutorials and How Tos, underscoring key policy and regulation campaign messages.
  82. 82. 3. Embed for results. Ask for change! Provide ongoing support! (Tip Sheets, Decoder Wheels) Keep the messages coming! Reward participation!
  83. 83. The results (what really matters). More employees reaching out for help! Chief Privacy Officer getting more requests for guidance (training, tools, rules)! Project teams reaching out to Legal and Information Security earlier than ever before!
  84. 84. Some general guidelines.
  85. 85. Questions?
  86. 86. And most of all, remember the people, man.
  87. 87. Download the Learning Models Guide! www.kineo.com > resources > elearning reports
  88. 88. Cammy Bean email: cammy.bean@kineo.com twitter: @cammybean blog: http://cammybean.kineo.com References and more: https://www.diigo.com/list/cammybean/

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