CampbellRigg Shopping Centre Projects

1. Shopping Centre Projects
Design & Branding

2. Design makes the
best brands instantly identifiable
and in some cases desirable.
CampbellRigg has over 20 years of experience providing strategic and
creative design solutions for some of Europe’s most successful
companies.
An independent agency, we are renowned for our international work in
interiors and communications across a broad range of markets,
including food and non-food, textiles and banking. The quality of our
work has been recognised with National and International awards from
industry-leading publications such as Retail Week and Retail Interiors.
We believe in design excellence - using imagination, intuition and
financial common sense to find the right solution. We can add real
economic value to your retail business, using our extensive experience
in providing the following services:
• Strategy
• Brand Creation & Corporate Identity
• Graphic Communication `
• Interiors & Architecture
• Format planning
• Merchandising
• Project Implementation
Our skilled multilingual team of strategic planners, interior & graphic
designers and architects has worked with clients based across the
globe, including:

3. Awards
Finalist of Retail Interiors
“International non-food store design of the year - M.Video” 2012
Finalist of the RetailWeek
“Store Design of the Year - Argos” 2009
Winner of Retail Interiors
“Best In-Store Communications/POP - Argos” 2006
Finalist of Retail Interiors
“Best Department Store Interior - Harrods” 2006
Winner of the Checkout Ireland Gold Award for
“Convenience Store of the Year - Centra” 2004
Finalist of Retail Interiors
“Best In-Store Communications/POP - Woolworths” 2003
Winner of the RetailWeek
“Store Design of the Year - Safeway” 2002
Winner of both the Retail Interiors
“Food and Supermarket Design of the Year” 2002
Winner of both the Retail Interiors
“Best Edge-of-Town/Out of Town Store” 2002
Winner of Retail Interiors
“Food and Supermarket Design of the Year” 2001
Finalist
Store Design of the Year

4. Port City Brand
The management team of Continium Real Estate based in Kiev, Ukraine asked
CampbellRigg to design the brand identity for their chain of Shopping Centres.
Conceived in a distinctive modern style and heavily influenced by Ukraine culture,
local folklore, the design for Port City takes into account changing customer
needs and trends, satisfaction of individual desires: “Everything just for me”, and
reflecting the new consumerism: offer shopping and leisure at the same time (Buy
and Have Fun) a complete day out.
Port City’s malls are styled like streets with ornamental balustrades, circulation on
two floors and topped with glass-sided dome roofs, which let natural light flood in.
The amount of natural light, in each of the four malls, varies to create different
moods.

5. shopping centre interiors - Ukraine

6. shopping centre interiors - Ukraine

7. a shopping centre brand identity - Ukraine
Structure of Brand and Positioning
Brand essence
Beginning, source, essence, free spirit, strong, clean, fresh, new beginnings
Elegance, freedom, independence, majesty
Brand naming process
• ELYSIUM – Paradise
• SIROKKO – Strong, Warm, South Wind
• KOLLADA – Steady Wind (Spanish)
• DJERELO – Source, Spring
• JERELO – Source, Spring
• ZEPHYR – Light Wind, The God of Western Winds (Greek)
Brand Creation

8. initial ideas explore potential directions - theme 1 independence
Brand Creation

9. initial ideas explore potential directions - theme 2 elegance & freedom
Brand Creation

10. initial ideas explore potential directions - theme 3 majesty and cunning
Brand Creation

11. a shopping centre brand identity - Ukraine
Brand Creation

12. Zaporojnie Shopping Centre - Ukraine
Client:- Continium Holdings
Demographics:- Zaporojnie has a population of around 800,000
Site:- The general area of the site covers 7.4 hectares
Retail and Leisure facilities:- Total area of the shopping centre is
74,000 sq m. with 1,971 car parking spaces.
The Centre is intended to satisfy all customer needs, especially in terms of Retail,
Leisure and Entertainment facilities. It includes key anchor tenants hypermarket,
DIY, toy, electrical as well as niche retailers.
The leisure facilities include night club, cinemas, casino, 10-pin bowling,
ice-skating rink, food courts, restaurants and bars.

13. PROPOSED GROUND LEVEL
LAYOUT PLAN : NOT TO SCALE
GROUND LEVEL PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 40 857 m² (inc. void )
CIRCULATION AREA 6 300 m²
SERVICE AREA 430 m²
SHOPS AREA 7 586 m²
BUILDING MARKET AREA 6 590 m²
HYPER MARKET AREA 7 955 m²
RESTURANT & FOOD PLAZA 1 613 m²
ICE SKATING RINK AREA 1 685 m²
BAR 113 m²
BOWLING 670 m²
COLOUR LEGEND
CIRCULATION AREA
SERVICE AREA
SHOPS
HYPER & BUILDING MARKET
BOWLING
FOOD PLAZA & RESTAURANT
ICE SKATING RINK AREA
BAR
INSIDE AND OUTSIDE GARDEN
WC / TOILETS
OFFICE
ESCALATORS & TRAVELATORS
LIFTS
STAIRS CASES
VOID AREA
ROAD AND PARKING
LANSCAPE

14. Primary Floor Area
1. Organic circulation: Provides the customer with diversity and interest. Creating vistas of shop fronts and facades. Making the shopping process more stimulating during
the customer journey. The balconies at first floor overhang two of the malls creating a colonnade.
2. Funnel entrance & well designed lobby areas: The open nature of the entrance lobbies will be designed to welcome and embrace customers. The staircase, lockers and
lifts will be designed to produce a stylish environment to create confidence.
3. Centrally located escalators, lifts and staircases: Will make it easy for customers to circulate between primary and secondary trading levels. Producing sustainable
retailing on primary and secondary levels.
4. Welcome lobbies, halls, features, sculptures and themed malls: Eye-catching feature elements will inspire customers, whilst creating a different theme for each mall.
This will produce a fusion between entertainment and retail - Retailtainment
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15. PROPOSED 1 LEVEL
LAYOUT PLAN : NOT TO SCALE
1 LEVEL PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 40 296 m² (inc. void )
CIRCULATION AREA 2 853 m²
SERVICE AREA 210 m²
SHOPS AREA 2 607 m²
FURNITURE MARKET AREA 4 423 m²
MEDIA MARKET AREA 1 200 m²
VIP & SPORT BARS AND CAFE 1 277 m²
ICE SKATING RINK AREA 1 685 m²
CINEMA LOBBY 703 m²
SUPERCLUB 1445 m²
COLOUR LEGEND
CIRCULATION AREA
SERVICE AREA
SHOPS
FURNITURE AND MEDIA MARKET
CINEMA
VIP & SPORT BAR AND CAFE
ICE SKATING RINK AREA
SUPERCLUB
INSIDE AND OUTSIDE GARDEN
WC / TOILETS
ESCALATORS & TRAVELATORS
LIFTS
STAIRS CASES
VOID AREA
ROAD AND PARKING
LANSCAPE

16. Secondary Floor Area
1. Balcony circulation: The addition of balcony circulation at this level will drive higher footfall,, strengthening the viability of the project.
2. Bridges and Juliet balconies: The addition of bridges between opposite sides of the mall provide cross circulation points. Juliet balconies provide viewing or staging posts
(a place to be seen and a place to view from).
3. More niche Retail offers: The addition of diverse niche retailing at this level will drive higher the footfall, increasing the revenue stream.
4. Smaller voids: The reduction in size of the floor voids will increase the let-able area, which will increase revenue.
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17. PROPOSED ROOF LEVEL
LAYOUT PLAN : NOT TO SCALE
ROOF PLAN
TOTAL ROOF AREA 42 250m²
PITCH ROOF AREA 33 070m²
SEMI-CIRCLE ROOF AREA 3 503 m²
FLAT ROOF AREA 2 918 m²
DOME 405 m²
COLOUR LEGEND
PITCH ROOF
SEMI-CIRCLE ROOF
DOME
GLASS ROOF
OPEN GARDEN ROOF
FLAT ROOF
VOID AREA
LANSCAPE
ROOD & PARKING
ROCK WALL

18. PROPOSED BASEMENT LEVEL
LAYOUT PLAN : NOT TO SCALE
BASEMENT PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 47 848 m²
CIRCULATION AREA 3 150m²
SERVICE AREA 978 m²
OFFICE AREA 565 m²
PARKING UNITS 1 164 UNITS
COLOUR LEGEND
CIRCULATION AREA
SERVICE AREA
OFFICE
ROAD AND PARKING
VOID AREA
LANSCAPE
STAIRCASE
LIFT
ESCALATORS & TRAVELATORS

19. G
G
1st Floor
Ground Floor
Basement Floor

20. Elevetion Roof design
Air- Ventilation
Higher

24. The lifestyle village
1. Large food areas: The bars, restaurants and terrace area have been
increased in size to make them commercially viable.

25. The Strategy for Breathtaking Interiors utilizing Welcome Zones and Way-
finding Icons
Putting the customer first, treating every visitor as an honoured guest, is the
civic contract that Port City forges with its community. In this spirit, all gateways
into this virtual city are designed to enhance the uniqueness of each threshold
with emphasis on the strong Way-finding qualities of the civic art. Each of these
‘welcome halls’ is themed from one of the four elements leading to one of four
Malls.

28. shopping centre interiors - Ukraine

29. shopping centre interiors - Ukraine

30. shopping centre interiors - Ukraine
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31. Way-finding Icons
Earth - Guelder Rose (The Kalina or Snowball Tree)
As an idea for the design of the leisure zone of the centre, the Flower
Garden could celebrate the landscape of Ukraine, featuring typical
flowers such as Guelder Rose (Kalina, or Snowball Tree), camomile,
wheat and cornflowers. A trellis could be made in the style of the village
fencing made from “Loza” (Willow Bush). These are also strong cultural
symbols, for example Kalina is the Ukraine national tree. For a long time
this tree has been a symbol of the sun, moon and stars. The name
Kalina is derived from the old Ukrainian word for sun “kolo”.
In keeping with the theming of Port City’s leisure village, the Lifestyle
Village celebrates the Landscape of the Ukraine. To signal the entry into
the village, a metal lacework trellis spire of “Loza” (Willow Bush)
entwined with ornamental Guelder Rose, interprets the tradition of
garden shelters, creating an enchanted atmosphere, a mysterious
character – further developed within the village proper, enticing the
families who visit the Wintergarden of Port City.

32. Land Hall Inspiration
Balustrade Design

33. Land Hall Inspiration
Balustrade Design

34. Land Hall Inspiration
Balustrade Design
Balustrade post at the Land hall are are formed from stainless steel and
wooden hand railling. The Land element such as ‘Mallows’ one of the
nature object for Ukrainian hatched on the glass panel to create a
modern & contemporary land hall interior.

35. Water Hall Inspiration
Balustrade Design

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37. Way-finding Icons
Statue Design - Slavonic icon
The Slavonic world view of the past was guided by these idols around
the 9th century.
Featured in the welcome halls, these images also guide customers
through the centre, providing a link between the past, present & future.
These icons could be a symbol of greatness & link between
the Ukrainian nation & other Slavonic nations.

38. Land Hall Inspiration
Lighting Design

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40. Water Hall Inspiration
Pendant Light Design

41. Land Hall Inspirations
Lighting Design
Flower express the female principle denoting wisdom, elegance &
beauty. Chestnut flower has been choose as an inspiration to create Post
light for Land Hall area.

42. shopping centre interiors - Ukraine

43. INTERIOR DESIGN STORY-BOARD
Land Hall Inspiration
Lighting Design
The post light design by the inspiration of unopened poppy flower. The
post light used Wooden post curving with poppy flower motifs pattern to
create the modern & contemporary interior look.

44. Vinnitsa Shopping Centre - Ukraine
Client:- Continium Holdings
Demographics:- Vinnitsa itself has a population of around 365,600
Site:- The general area of the site covers 2.8 hectares located next to a
25 hectare wildlife reserve.
Retail and Leisure facilities:- Total area of the shopping centre is 80,246 sq.m.
with 497 car parking spaces.
The Centre is intended to satisfy all customer needs, especially in terms of Retail,
Leisure and Entertainment facilities. It includes key anchor tenants hypermarket,
DIY, toy, electrical as well as 48 niche retailers. The leisure facilities include
cinemas, casino, 10-pin bowling, ice-skating rink,
food courts, restaurants and bars.

45. Vinnitsa’s breath-taking architecture was inspired by a combination
of buildings and some of the most popular places in the world
including the Louvre Pyramid and EDF Tower (Paris), INHOLLAND
University (Amsterdam) and Canary Wharf Underground Station
(London).
The design takes into account its proximity to the wildlife reserve,
the environment and changing seasons as well as the new
consumerism and trends: Satisfaction of individual desires:
“Everything just for me”. Reflecting the new consumerism: offer
shopping and leisure at the same time (Buy and Have Fun) a
complete day out.

51. PROPOSED GROUND FLOOR
LAYOUT PLAN SCALE 1:500
GROUND LAVEL PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 10 295 m² (inc. road and parking area)
CONVENIENCE MARKET 1 320 m²
DIY MARKET 257 m²
OFFICES 404 m²
WATER AREA 805 m²
ROADS AND PARKING 6 049 m²
ENTRANCE TO SHOPPING 510 m²
ENTRANCE TO ICE SKATING 950 m²
CAR PARKING SPACES 78
COLOUR LEGEND
ROAD & PARKING
CONVENIENCE MARKET
DIY MARKET
BARS, RESTAURANTS & SNACKS
MAIN ENTRANCE TO ICE SKATING RINK
MAIN ENTRANCE TO SHOPPING CENTRE
SMALL ARCHITECTURE - GLASS CONES
(SHOPPING CENTRE ROOFLIGHT)
WATER FEATURE
STAIRS CASES, ESCALATORS & TRAVELATORS
LIFTS
TECHNICAL
FIRE ESCAPE

52. PROPOSED -1 LEVEL PROPOSED -2 LEVEL
LAYOUT PLAN SCALE 1:500 LAYOUT PLAN SCALE 1:500
-1 LEVEL PLAN -2 LEVEL PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 18 350 m² (inc. void 2 345 m²) TOTAL FLOOR AREA 18 350 m²
CIRCULATION AREA 2 952 m² CIRCULATION AREA 3 934 m²
SERVICE AREA 1 020 m² SERVICE AREA 1 000 m²
SHOPS AREA 4 022 m² SHOPS AREA 5 020 m²
FOOD HYPERMARKET AREA 4 423 m² FOOD HYPERMARKET AREA 4 360 m²
ELECTRICAL MARKET AREA 1 200 m² TOY MARKET AREA 1 270 m²
BARS, RESTAURANTS & SNACKS 630 m² BARS, RESTAURANTS & SNACKS 900 m²
ICE SKATING RINK AREA 1 314 m² BOWLING AREA 1 356 m²
WC / TOILETS 384 m² WC / TOILETS 360 m²
STORAGES MAGAZINES 60 m² STORAGES MAGAZINES 150 m²
COLOUR LEGEND COLOUR LEGEND
CIRCULATION AREA CIRCULATION AREA
SERVICE AREA SERVICE AREA
SHOPS SHOPS
FOOD HYPERMARKET FOOD HYPERMARKET
ELECTRICAL MARKET TOY MARKET
BARS, RESTAURANTS & SNACKS BARS, RESTAURANTS & SNACKS
ICE SKATING RINK AREA BOWLING AREA
WC / TOILETS WC / TOILETS
STAIRS CASES, ESCALATORS & TRAVELATORS STAIRS CASES, ESCALATORS & TRAVELATORS
LIFTS LIFTS
STORAGES, MAGAZINES STORAGES, MAGAZINES
TECHNICAL TECHNICAL
FIRE ESCAPE FIRE ESCAPE

53. PROPOSED -3 LEVEL
LAYOUT PLAN SCALE 1:500
-3 LEVEL PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 20 294 m²
CAR PARK AREA FOR VISITORS 13 175 m²
CAR PARK AREA FOR SERVICE TRUCKS 4 049 m²
TECHNICAL AREA 1 188 m²
RAMP TO VISITORS CAR PARK 1 052 m²
RAMP TO TRUCK CAR PARK 1 184 m²
CAR PARK SPACES 419
COLOUR LEGEND
MAIN TRUCK RAMP
MAIN CAR RAMP FOR VISITORS
STAIRS CASES, ESCALATORS & TRAVELATORS
LIFTS
TECHNICAL AREA
FIRE ESCAPE

54. PROPOSED +2 LEVEL
PROPOSED +1 LEVEL
LAYOUT PLAN SCALE 1:500
LAYOUT PLAN SCALE 1:500
+2 LEVEL PLAN
+1 LEVEL PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 4 354 m²
TOTAL FLOOR AREA 4 516 m²
DIY MARKET 2 550 m²
DIY MARKET 2 550 m² OFFICES 404 m²
OFFICES 404 m² ENTERTAINMENT AREA 1 400 m²
ENTERTAINMENT AREA 1 400 m²
BALCONY 162 m²
COLOUR LEGEND
COLOUR LEGEND
DIY MARKET
DIY MARKET
OFFICE BUILDING
OFFICE BUILDING
CASINO, CINEMAS, RESTAURANTS
CASINO, CINEMAS, RESTAURANTS
STAIRS CASES, ESCALATORS & TRAVELATORS
STAIRS CASES, ESCALATORS & TRAVELATORS
LIFTS
LIFTS
FIRE ESCAPE
FIRE ESCAPE

55. PROPOSED +3 LAYOUT PROPOSED +4 TO +10 LEVELS
PLAN SCALE 1:500 LAYOUT PLAN SCALE 1:500
+3 LAVEL PLAN +4 to +10 LEVELS PLAN
COLUMN GRID SET OUT AT 12 BY 8 M CENTRE COLUMN GRID SET OUT AT 12 BY 8 M CENTRE
TOTAL FLOOR AREA 1 804 m² TOTAL FLOOR AREA 2 283 m²
OFFICES 404 m² OFFICES 4th to 7th floor 1 616 m²
ENTERTAINMENT AREA 1 400 m² OFFICES 8th floor 265 m²
OFFICES 9th floor 223 m²
OFFICES 10th floor 179 m²
COLOUR LEGEND COLOUR LEGEND
OFFICE BUILDING OFFICE BUILDING
CASINO, CINEMAS, RESTAURANTS LIFTS
STAIRS CASES, ESCALATORS & TRAVELATORS FIRE ESCAPE
LIFTS
FIRE ESCAPE

59. Forum Steglitz Shopping Centre - Berlin
Hammerson was concerned that the centre should express an invigorated new
retail environment.
A retail mix proposal is being assessed to create the exciting blend of retail and
food offers needed to make the shopping experience a compelling one.

60. Existing - Forum Steglitz Shopping Centre - Berlin
External Treatment
The entrances must invite and optimise attraction
for the customer.
The new brand identity of the centre should, in part,
be expressed in the way the building looks. In addition the visual
appearance of how the name and signs are communicated
needs new and contemporary thought.

61. Entrance
Create theatre
Alive, fashion branding
Colour and lighting – theme
Anchor to future open space
Use building as brand statement

63. Architectural Style
Fashion, contemporary
Youthful but urbane
Lightweight fascias – extend floor-plate
Must have retail expression
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65. Existing - Forum Steglitz Shopping Centre - Berlin
Planning & Circulation
Hammerson GmbH has already developed a new scheme in
which the layout of the centre, the location of escalators and the
circulation of customers have all been examined. The proposal
from CampbellRigg includes the ‘look and feel’ of the mall, the
integration of customer services and aims to create the
excitement of the centre and the interplay between the retail units
and the environment. Hammerson’s objective is to ensure that
the space has an obvious identity and is not just subordinate to
the retail space.

66. Our Key Points
Three planning options
Optimising, presence of the site
Allow efficient tenancy/ space use
Circulation
Ease
Retail expression
Dwell times etc.
Creating the optimum space
Make it interesting
Architectural style theme
Entrance and the façade
The roof and central mall must have
presence
The Food Offer
RE: unit ‘Bornmarkt’
Food kiosks and activity - A place to meet

67. z

68. z

69. Option 1 – Key features
Central escalators
Long mall with step out width at ground
floor Maximise use of existing floor plate
Double height retail frontage at entrance
Central feature lift to all floors
Square bridge links at each level

71. Circulation Planning Option 1 – Key features
Basement: Fashion and food retail anchor
Smaller market stall units
Ground: Elongated mall.
Entrance fashion anchors linked at first floor
Central escalators and feature lift
First: Two double height retail anchors
at front and bridge links.
Traditional anchor at rear.
Second: Major anchor at front, two at rear.
Third: Entertainment and Electrical
Fourth: Car park
Fifth: Fitness/Leisure and offices
Feature lift to all levels

72. Option 2 – Key features
Escalators rise in tiers from front entrance rotunda
Glass bridge from feature lifts at G.F. and all floors
Feature lifts to all floors
Mall and basement visible form all floors/escalators
Front retail units can be double height

74. Circulation and Planning Option 2 – Key features
Basement: As Option 1 but with opportunity for a “fashion”-eating
eating place for front anchor
Ground: Double height retail anchors at front
Escalators rise in stages – existing opening size extended back
toward entrance
First: Rotunda ‘gallery’ connecting front anchors
Second: Large unit to front, conventional square mall
Third: Entertainment and Electrical
Fourth: Car park
Fifth: Fitness/leisure and offices
Feature lift to all levels

75. Option 3 – Key features
Mall elongated and widened with gentle curve
Additional columns requested at B1 level for mall edge
Increase light penetration at B1
Clear vistas at all levels, circulating complete mall
Feature space at entrance
Mall links to car park lifts at rear

77. Circulation Planning Option 3 – Key features
Basement: Food and fashion retail anchor central/food
restaurant area
Ground : Entrance feature and fashion retail anchor each end
Mall extends to car park lift
First/Second: Major fashion retail anchor smaller units
Third: Entertainment/Electrical
Fourth: Car park
Fifth: Fitness/Leisure and offices
Circulation: Zigzag bridges cross circulate
Feature lift to malls only and basement 2

78. Thank you
For more information on this document, or campbellrigg,
please contact us at +44(0) 207 284 1515