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Social Media
For gathering and disseminating news
How can journalists get news?

First “sort out the noise.” According to figures from
Marchmore
than 1 billion tweets were being posted every three days
, so how can journalists sort the social media chaos
and find contacts and stories?

•Organize the chaos with RSS feeds, joining groups on
Facebook and on Twitter.
•Create Twitter lists with Tweetdeck or the like. (for
places, people)
How can journalists get news?


•   Create Facebook lists
•   Set up searches on Tweetdeck.
•   Use keywords and hashtags
•   Employ Google Translate if necessary
•   Use contacts to find contacts
•   Search by image
•   VERIFY, VERIFY, VERIFY
How can journalists Trust news?
• Can we geo-locate this footage? Are there any landmarks
  that allow us to verify the location via Google Maps or
  Wikimapia?
• Are streetscapes similar to geo-located photos on Panoramio
  or Google Street View?
• Do weather conditions correspond with reports on that day?
• Are shadows consistent with the reported time of day?
• Do vehicle registration plates or traffic signs indicate the
  country or state?
• Do accents or dialects heard in a video tell us the location?
• Does it jibe with other imagery people are uploading from this
  location?
• Does the video reflect events as reported on Storyful's curated
  Twitter lists or by local news sources?
 Finding the Wisdom in the Crowd, by Mark Little, Neiman Reports, Summer 2012
Here’s how it works
The conversation on the desk usually goes like
this: "Wow. Did you see this iReport? Incredible."Join
the conversation on twitter using the hashtag
#NRTruth
"Yeah, no kidding. But how are we going to vet it?”
iReport, CNN’s platform for citizen journalists.
•Everything that’s posted is fact-checked.
•Eight full-time producers oversee this.
•It starts with a phone call.
•CNN also invited participation.
•What if the submission comes from a participant?
       “Vetting citizen journalism,” by Lila King, Neiman Reports, Summer 2012
What about Disseminating?
What’s the fine line between informing about and
highlighting your media work…and promoting it?
•A Facebook status update about this month’s cover
story? Like.
•A Pinterest board that showcases staff photos from
homecoming or prom? Let the pins begin.
•A tweet cheering the basketball team on to victory in this
week’s big game?
•Hold off on counting those retweets.
•Is it appropriate to cheer the team on to victory in a news
story? Of course not.  Then why do it with social media?
  PR versus journalism: What’s the difference?” Marina Hendricks, Social Media
                                                     Toolbox website, Nov. 2012
State of the News Media Report

Pew Research Center’
s Project for Excellence in Journalism, March 18, 2013

For example, a vast majority of reporters use social
media to report and to promote.
State of the News Media Report

Pew Research Center’s Project for Excellence in
Journalism, March 18, 2013

It’s no longer just Facebook and Twitter.
A conversation:

• Marc Zazeela • 19 days ago
• Geoff,
• Interesting to watch the evolving landscape. My burning
  question is how to differentiate between reporting and
  promoting?
• The lines seem to have become a bit blurred.
• Cheers,
  Marc
• 1 • Reply • Share ›
• geofflivingston Mod Marc Zazeela • 19 days ago −
• I agree, and as we see more brand journalism and a smaller
  and smaller journalist corps, it becomes harder and harder to
  distinguish quality information.
• 0 • Reply • Share ›
What about Future Issues?

• Media outlets say they “own” the social media
  accounts of their reporters
• Reporting has always in some ways been a
  collaborative process between journalists and their
  sources. But increasingly, there's a merger between
  the source and the content producer
• Facebook’s new HOME – monetization through ads
  eventually.

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Social media

  • 1. Social Media For gathering and disseminating news
  • 2. How can journalists get news? First “sort out the noise.” According to figures from Marchmore than 1 billion tweets were being posted every three days , so how can journalists sort the social media chaos and find contacts and stories? •Organize the chaos with RSS feeds, joining groups on Facebook and on Twitter. •Create Twitter lists with Tweetdeck or the like. (for places, people)
  • 3. How can journalists get news? • Create Facebook lists • Set up searches on Tweetdeck. • Use keywords and hashtags • Employ Google Translate if necessary • Use contacts to find contacts • Search by image • VERIFY, VERIFY, VERIFY
  • 4. How can journalists Trust news? • Can we geo-locate this footage? Are there any landmarks that allow us to verify the location via Google Maps or Wikimapia? • Are streetscapes similar to geo-located photos on Panoramio or Google Street View? • Do weather conditions correspond with reports on that day? • Are shadows consistent with the reported time of day? • Do vehicle registration plates or traffic signs indicate the country or state? • Do accents or dialects heard in a video tell us the location? • Does it jibe with other imagery people are uploading from this location? • Does the video reflect events as reported on Storyful's curated Twitter lists or by local news sources? Finding the Wisdom in the Crowd, by Mark Little, Neiman Reports, Summer 2012
  • 5. Here’s how it works The conversation on the desk usually goes like this: "Wow. Did you see this iReport? Incredible."Join the conversation on twitter using the hashtag #NRTruth "Yeah, no kidding. But how are we going to vet it?” iReport, CNN’s platform for citizen journalists. •Everything that’s posted is fact-checked. •Eight full-time producers oversee this. •It starts with a phone call. •CNN also invited participation. •What if the submission comes from a participant? “Vetting citizen journalism,” by Lila King, Neiman Reports, Summer 2012
  • 6. What about Disseminating? What’s the fine line between informing about and highlighting your media work…and promoting it? •A Facebook status update about this month’s cover story? Like. •A Pinterest board that showcases staff photos from homecoming or prom? Let the pins begin. •A tweet cheering the basketball team on to victory in this week’s big game? •Hold off on counting those retweets. •Is it appropriate to cheer the team on to victory in a news story? Of course not.  Then why do it with social media? PR versus journalism: What’s the difference?” Marina Hendricks, Social Media Toolbox website, Nov. 2012
  • 7. State of the News Media Report Pew Research Center’ s Project for Excellence in Journalism, March 18, 2013 For example, a vast majority of reporters use social media to report and to promote.
  • 8. State of the News Media Report Pew Research Center’s Project for Excellence in Journalism, March 18, 2013 It’s no longer just Facebook and Twitter.
  • 9. A conversation: • Marc Zazeela • 19 days ago • Geoff, • Interesting to watch the evolving landscape. My burning question is how to differentiate between reporting and promoting? • The lines seem to have become a bit blurred. • Cheers, Marc • 1 • Reply • Share › • geofflivingston Mod Marc Zazeela • 19 days ago − • I agree, and as we see more brand journalism and a smaller and smaller journalist corps, it becomes harder and harder to distinguish quality information. • 0 • Reply • Share ›
  • 10. What about Future Issues? • Media outlets say they “own” the social media accounts of their reporters • Reporting has always in some ways been a collaborative process between journalists and their sources. But increasingly, there's a merger between the source and the content producer • Facebook’s new HOME – monetization through ads eventually.