Come si innova in grandi organizzazioni, PMI e startup.

Massimo Canducci
Massimo CanducciChief Innovation Officer en Engineering Ingegneria Informatica S.p.a.
Come si innova
Massimo Canducci
Chief Innovation Officer
Gruppo Engineering
Massimo Canducci @mcanducci
Come si innova in grandi organizzazioni, PMI e startup.
Nome Cognome - Azienda
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
“the process of creating value from ideas”
(Joe Tidd & John Bessant)
Massimo Canducci @mcanducci
Creativity is not Innovation
Massimo Canducci @mcanducci
Value is not Innovation
Massimo Canducci @mcanducci
Nome Cognome - Azienda
The Process is Innovation
Massimo Canducci @mcanducci
Today revenues are made bytoday boring mainstream activities.
Tomorrow revenues will be made by today Innovation.
Massimo Canducci @mcanducci
Forbes
Nov 2007
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Obstacles to Innovation
Massimo Canducci @mcanducci
Obstacles to Innovation – Budget
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Obstacles to Innovation – Culture
Massimo Canducci @mcanducci
Obstacles to Innovation – Culture
Massimo Canducci @mcanducci
Obstacles to Innovation – Culture
Massimo Canducci @mcanducci
Obstacles to Innovation – Wrong People
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Some steps towards
Innovation
Massimo Canducci @mcanducci
1 – Inventions are not enough
Massimo Canducci @mcanducci
1 – Inventions are not enough
Massimo Canducci @mcanducci
2 - Innovate your Product
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
0,88 € / Kg 1,70 € / 150g
11,33 € / Kg
Massimo Canducci @mcanducci
3 – Improve your Business Model
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
4 – Work with enabling technologies
Massimo Canducci @mcanducci
5 – Define future technologies
Massimo Canducci @mcanducci
6 – Correctly understand technologies
Massimo Canducci @mcanducci
7 – Focus on process, not on “digital”
Massimo Canducci @mcanducci
8 – Find the excellence within you
Massimo Canducci @mcanducci
9 – Engage useful partnerships
Massimo Canducci @mcanducci
10 – Consider sustainability. First.
Massimo Canducci @mcanducci
11 – Think big and save life
Massimo Canducci @mcanducci
11 – Think big and help the Planet
Massimo Canducci @mcanducci
12 – Be more creative
Massimo Canducci @mcanducci
13 – Consider quality (in relationships too)
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Who’s running around no-buildings in the desert?
Massimo Canducci @mcanducci
14 – Be aware
Massimo Canducci @mcanducci
15 – Consider security
Massimo Canducci @mcanducci
16 – Your client is your friend
Massimo Canducci @mcanducci
The best way to predict the future is to invent it.
(Alan Kay)
Massimo Canducci @mcanducci
The best way to predict the future is to invent it.
(Alan Kay)
Massimo Canducci @mcanducci
Come si innova
Massimo Canducci
Chief Innovation Officer
Gruppo Engineering
Massimo Canducci @mcanducci
1 de 48

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