Introduction to the Women In STEM online course. Navigate your way to start up in STEM success

1. This programme has been funded with
support from the European Commission
START UP IN STEM
INTRODUCTION
Navigate your way to start up in
STEM success

2. According to ISME, women
Entrepreneurs in STEM are
sometimes seen with scepticism by
Potential clients, Suppliers,
Bankers, Financiers and Business
partners.
KEY TAKEAWAY:
Women Entrepreneurs in STEM
have to be more persistent to
prove their knowledge, skills and
capacities.
Source: https://www.aauw.org/research/why-so-few/
Some interesting research
that informs us

3. Women
Entrepreneurs
In STEM
Women Entrepreneurs in STEM | www.stementrepreneurs.eu
has been developed with a clear goal:
increase the number of female entrepreneurs
in STEM by transforming their access to and
the quality of the training they receive from
entrepreneurship VET institutions.

4. Teachers and Trainers
• HEI/ VET
• Business Development/
Enterprise Agencies
• Incubators
• Local Government Agencies
Women in STEM
• Women working in STEM
• Female STEM graduates
• Existing and emerging early
stage female STEM
entrepreneurs
Women Entrepreneurs in STEM | www.stementrepreneurs.eu
WHO IS START UP IN STEM
CURRICULUM FOR?

5. Ambition Knows No GenderSection 1
Let's be honest: To date, there has been a
huge gender disparity between the number
of startups, particularly in the tech
industry. But now is a time of change.
MODULE ONE
is all about inspiration and
igniting your STEM
Entrepreneurship spark!
Setting the scene, this
module introduces some the
latest STEM entrepreneurship
trends and opportunities.
We set the scene for
entrepreneurship and you and
look at inspiring women leading
the way in STEM entrepreneurship.
Find out how you can overcome
your fears and how knowledge
and advice is key to avoiding failure.
Section 2
Section 3
Entrepreneurship and you
An innovator’s journey from idea to
market can be challenging and
complicated – but also rewarding.
Reducing the risk of
start up failure
Fear of failure is an immobilising barrier
to entrepreneurship and is even more
prevalent for Women in STEM

6. Women Entrepreneurs in STEM | www.stementrepreneurs.eu
MODULE ONE
Reducing the Risk
of Start Up Failure
Advice from 6 Female
STEM Entrepreneurs
Source Free Enterprise

7. This programme has been funded with
support from the European Commission
START UP IN STEM
MODULE 2
Assess your
Entrepreneur Potential

8. Entrepreneurial Potential,
Personality,
Self Motivation,
Strengths & Weaknesses,
Leadership & Resilience
Tests
Section 1
• MODULE TWO
• you find out if you have what it
takes to be a STEM
entrepreneur and if having
your own business is the right
professional choice for you.
• We introduce you to an online
series of 7 assessments so you can
define your goals and what steps you
need to take to acquire them.
• It doesn’t’ stop there, you will reflect on
if you have the right personality traits and
qualities considered compatible with a
successful entrepreneur. You will discover
what motivates you, what makes you tick
and how resilient you are
• You will learn formal approaches to
validating and incubation STEM
entrepreneurship ideas
Section 2 Validating and
incubating STEM
entrepreneurship ideas

9. Women Entrepreneurs in STEM | www.stementrepreneurs.eu
”
“Never ever give up your
dreams just because
you’re a girl and that you
don’t have any support
from anyone
DEENA VENUGOPAL
Founder and CEO of Anabytes
Module Two introduces the 7
Start Up in STEM steps which we
carry through Modules 2 – 5 in
great detail.

10. 1. Is your business idea new? Or a
refined niche idea ?
2. Define & fine tune your idea, its
benefits & feature
3. Macro Test –Gauge Competitors,
Market, Competitive Advantage
4. Micro Test – Get Feedback
5. Define your Target Market
6. Test & Analyse Target Market
Validations
7. Get control of your financial
parameters
8. Evaluate customer acquisition
costs (CAC)
Validate
Your
Business
1. Name & protect your idea
2. What is your MVP (Minimum
Viable Product)
3. Plan & build MVP.
4. Think outside the box on design
5. Pre launch: Involve customers
early, pilot test beta test, market
test. Analyse feedback
6. Refine, amend, tweak
7. Official launch: Field trials
8. Build your Brand
Undertake
a Proof of
Concept
Process
• Your Business Model
• Competitive Advantage
• Laws, Regulations, Constraints
• Intellectual Property Protection
Strategy
• Initial Marketing Strategy
• Financial & Investment
Requirements
• Initial Business Plan
Your
Business
Model
Get in contact with your business
development agency to help you
every step of the way:
• Business Plan
• Business Advice
• Financial Supports & Options
Get
External
Support
1 2 3 4
5 6 7Educate Yourself,
Training and Benefits
of Mentoring
Financing
& Getting
Investor Ready
Collaboration
for Success

11. This programme has been funded with
support from the European Commission
START UP IN STEM
MODULE 3
Accelerating
STEM Start Up Ideas

12. Proof of ConceptSection 1
Learn and work through a Proof of
Concept Process and Ideas Assessment,
Name & Protect your ideaMODULE THREE
Building on the learning of
validating STEM start up idea,
Module Three progresses
through proof of concept
and how, with minimal
resources, you can accelerate
your STEM start up idea and
build and protect your brand.
Section 2
Section 3
Bootstrapping
Bootstrapping what is it and is it right for
you? The importance of MVP, or minimum
viable product, Business Models for Your
Startup
Successful Startup Advice
Interviews, Case Studies, Startup Advice
from Top Entrepreneurs

13. This programme has been funded with
support from the European Commission
START UP IN STEM
MODULE 4
GET INVESTOR READY

14. Building on your initial
business plan
Section 1
Choosing the right business structure for
you. Create a compelling and robust plan.
MODULE FOUR
It is so important to be
strategic when sourcing your
business capital. Succeeding in
raising funding is one of the
most important junctions in your
company's future.
While getting funded may sound
intimidating, Module 4 Getting
Investor Ready will have you
well prepared and guiding you
every step of the way.
Section 2
Section 3
Funding Types and Sources
Deep dive into all sources of funding - Equity
Investment, Debt Investment, Seed Capital,
Venture Capital, Private Investment, Angel
Investors, Venture Capital Investment,
Y Combinator, Crowd Funding
Nail your Investor Pitch
And Finally
A few articles and top tips that founders have used to
work smarter in their business start up.

15. This programme has been funded with
support from the European Commission
START UP IN STEM
MODULE 5
Collaborating for
Success

16. Collaboration culture
Working together, sharing space,
ideas, and cultivating a creative,
collaborative atmosphere
all at once
Section 1
A entrepreneur with a vision
can start a new business,
but it takes a collaboration
of many people to make it a
success.
This modules takes you
through how forging
partnerships can strengthen
your STEM start up, disrupt
industries and invigorate
your brand.
Section 2
Section 3 Collaboration Tech Tools – how to use them to bring your workers together,
work more efficiently and ultimately elevate your Start up STEM businessCollaboration Tech Tools
How to use them to bring your
teams/workers together, work
more efficiently and ultimately
elevate your Start up STEM
business
Co Working & Clusters
Co working and clusters can be a
‘smart’ way to work for start up
STEM entrepreneurs. What does
this mean for you?

17. www.stementrepreneurs.eu
Stementrepreneurs
http://stementrepreneurs.eu/contact/
www.stementrepreneurs.eu