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10 Banner Ad Design Mistakes You Don't Want to Make

These 10 tips will help you avoid being one of those companies with badly-designed banner ads.

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10 Banner Ad Design Mistakes You Don't Want to Make

  1. 1. 10 Banner Ad Design Mistakes You Don’tWant to MakeThese 10 tips will help you avoid being one of those companies with badly-designed banner ads.This isn’t just a matter of personal taste: when your banner ads look bad, your whole company looksbad. With bad banner ads, your ad campaign may actually be hurting your company’s reputation!Follow these tips to make sure your banner ad campaign is helping your company build a positivereputation that attracts & keeps customers. © 2012 Canned Banners LLC
  2. 2. Tip 1: Don’t use too much textKeep it short. Bad Good Make banner ads in minutes:
  3. 3. Tip 2: Use clear, simple textMake sure your ad can be quickly understood. Pick asimple message and focus on it. If you need to advertisemultiple messages, use multiple ads. Unclear Clear Make banner ads in minutes:
  4. 4. Tip 3: Is your logo readable?Logos are an important part of building your brand. But abad logo can hinder your efforts to build awareness. Bad logo: Good logo: - Too small - Large - Illegible - Legible - Unclear - Easy to tell what company does Make banner ads in minutes:
  5. 5. Tip 4: Use professional photosIf you don’t have professional photos, buy stock photosat sites like Bad photo: Good photo: Looks like a cell phone Professional photo of snapshot. flowers. Make banner ads in minutes:
  6. 6. Tip 5: Pay attention to design qualityUnprofessional banner ads make your whole companylook unprofessional. Design quality is important. Which one of these companies would you be more likely to order food from? Make banner ads in minutes at
  7. 7. Tip 6: Use a clear call-to-actionYou need to tell your viewers what you want them to do.The ad on the left does not tell viewers what to do. Thead on the right clearly asks viewers to order pizza. Bad Good Make banner ads in minutes:
  8. 8. Tip 7: Use ads that match your websiteAs much as possible, your ads should match the look andfeel of your website. Which ad matches better? Make banner ads in minutes:
  9. 9. Tip 8: Don’t pay too muchDisplay ads have a short shelf-life. You should be creatinga new set of ads every month or so. Paying too much tohave ads made will completely destroy your ROI.Campaign 1 Campaign 2Ad space $1,000 Ad space $1,000Ad design $500 Ad design $50Total cost: $1,500 Total cost: $1,050Total new sales: $1,400 Total new sales: $1,400Return: -$100 Return: $350ROI: -6.7% ROI: +33% Make banner ads in minutes:
  10. 10. Tip 9: Don’t hire an amateurIf a designer has no experience making banner ads, thereis a long list of mistakes they are likely to make, whichwill end up wasting your time and your ad budget.Things to consider when designing display ads(professionals will know these things, amateurs will not)• Dimensions (width x height must meet standard specs)• File format (Flash, JPEG, GIF, PNG)• ClickTAGs (Flash only)• File size limits (45K is the most common limit)• Does the ad have an obvious border?• Etc, etc, etc Make banner ads in minutes:
  11. 11. Tip 10: Always be testingDon’t assume that your first set of banner ads will performvery well. They probably won’t. If you want to masteronline advertising, be prepared to test, test, test. Test photo Test text Test color Make banner ads in minutes:
  12. 12. What is Canned Banners?Canned Banners is an easy app that lets you create yourown banner ads.Get started at • Fast Make ads in minutes. • Easy No advertising experience needed. • Affordable Make ads for $25 or less. Only pay for ads you want. © 2012 Canned Banners LLC
  13. 13. Contact usWeb @cannedbanners © 2012 Canned Banners LLC