Why Gamification Matters Now Over-hyped or duly justified, enterprise gamification - the application of game design techniques to a business setting in order to make tasks more fun and engaging - is garnering attention from business leaders, world over. Enterprise gamification is expected to exponentially increase over the next couple of years. Research indicates that by 2015, more than 40% of global 2000 organisations will have at least one application where gamification will be used. We believe that enterprise gamification, when designed and implemented effectively, can help accelerate digital transformation by driving employee engagement and supporting change.

1. Using Game Mechanics
to Drive Digital Transformation
Did you Know?
55%
of companies feel that
employee resistance
to change
hampers digital
transformation
Companies with
engaged employees display
57% more effort
87% less attrition
Disengaged Employees = More Resistance to Change
Gamification helped a US insurance giant save $ 18
and increased worker satisfaction
million a year
Methods to Engage Employees Using Gamification Principles
Use game-like
settings
Recognize
accomplishments
Provide a fun
and interesting
environment
Offer real-time
feedback
Start with clear
rules of engagement
People trained on virtual games had:
9% higher
retention rates
11% higher
factual
knowledge
levels
14% higher
skill-based
knowledge
levels
Business Impact of Gamification
Accelerates Change Management
Boosts Process
Efficiency
Drives Employee
Engagement
Enterprise
Gamification
Promotes
Innovation
Facilitates Employee
Training and Learning
Gamified processes at LiveOps Inc.’s call centers reduced
call times by 15% and improved sales by 12%
Success factors for Designing a Gamification Strategy
Identify a clear goal
Define the user group upfront
Strike a balance between extrinsic
and intrinsic motivators
Constantly challenge employees
Proactively manage game completion
Adopt an iterative approach to gamification
Gamification and digital transformation are a winning
combination and firms cannot afford to ignore it.
Sources:
1. “Digital Transformation: A Roadmap for Billion-Dollar Organization”, Capgemini Consulting and MIT Center for Digital Business, 2011
2. “The Role of Employee Engagement in the Return to Growth”, Businessweek
3. Gamification Facts & Figures: www.enterprise-gamification.com
4. “Gamification 101: The Psychology of Motivation”, Lithosphere, Science of Social Blog, March 2011
5. “Video Games Can Be Highly Effective Training Tools, Study Shows: Employees Learn More, Forget Less, Master More Skills”,
Science Daily, October 2010
6. Bala Iyer, “Understanding Gamification: From Commercial to Social”, Feb 2012
Reach out: Interested in reading the full report?
Visit http://www.capgemini-consulting.com/enterprise-gamification-study
Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com