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Automotive the way we do itAutomobile Company CentralizesMaster Data Management forImproved EfficiencyCapgemini helps build a master data system witha new configuration engine for cars, reducingcosts and improving data qualityThe Situation The SolutionThe company is a leading producer of Capgemini helped the companypremium cars and one of the largest implement a system for themanufacturers of heavy- and medium- centralized administration of masterduty trucks in the world. data by the central sales team and rationalization of master data byThe company wanted to implement wholesale teams. The system supportsan integrated solution for product the provision of master data via aand price Master Data Management staging environment for the testing,(MDM) for its Car division. The approval and versioning functions.objective was to integrate central sales,wholesale, retail and its customers’ The system also provides severalsystems with regard to master data, central services such as evaluation,and to use the same master data validation for ordering and vehiclefor product offerings and ordering. configuration, which comprises a newThe company goal was to gain configuration engine called Globalimprovements in terms of the effort Car Configurator (GCC).spent, data quality provided andtime saved.
www.capgemini.comThe Result The new system has provided Cars with Due to the reduced costs and theThe new system enables the company significant improvements regarding centralized system the Internetto optimize the process of maintaining effort, quality and time. For example, configurator can be rolled out toproduct and price master data, thus introducing new marketing actions such smaller markets, where previouslyreducing costs. As the central system is as a special “limited edition” or a new the rollout was not feasible due tointegrated with the national markets, “sports package” can now be achieved high costs. The system is now beingthe quality of the data has improved, within five days, compared with several rolled out to all markets.and the master data can now be weeks previously. And the company’smade available at the point of sale in customers now have a consistent display If you would like to find out morea fraction of the time that it would of their vehicles from the configurator about this project, please contact:have taken previously. In addition, through the order to the invoice. email@example.com new solution provides the Internetconfigurator portal with enhanced In addition, the system eliminatesflexibility. manual processes and optimizes the process of maintaining the productHow the Company and and price master data, therebyCapgemini Worked Together reducing costs. It also providesCapgemini was selected by the standardized data across domainscompany to build a centralized master such as central sales, wholesale, retail,data system with a new configuration customer, planning, distribution andengine for its Car division. An aftersales. Master data is available atexisting Internet vehicle configurator the point of sale in just a fraction ofwas already in place with a working the former time. And because the dataconfiguration engine, which had been is integrated between headquartersoptimized for several years. A key and the individual markets, datachallenge was to integrate the new quality has improved.configuration engine with the existingInternet configurator in a rapid timeframe with no disruption to thebusiness.The configuration engine wassuccessfully integrated in the existingInternet car configurator andsuccessfully rolled out to the firstmarket: Poland. The configurationengine is accompanied by a cluster- About Capgeminicontroller, which allows not only for ®24/7 operations but also supports aclustered environment (currently more With more than 115,000 organization, Capgemini has developed itsthan 20 different countries operate people in 40 countries, own way of working, the Collaborative Capgemini is one of the world’s foremost Business ExperienceTM, and draws onon more than 20 application servers). providers of consulting, technology and Rightshore®, its worldwide delivery model.This was a significant achievement as outsourcing services. The Group reportedthe clustered configuration engines 2010 global revenues of EUR 8.7 billion. Learn more about us atcan switch to new master data without Together with its clients, Capgemini creates www.capgemini.cominterruption. This new solution and delivers business and technologygives the Internet configurator portal solutions that fit their needs and drive the Rightshore® is a trademark belonging to Capgeminienhanced flexibility. results they want. A deeply multicultural Capgemini US Automotive Business Information Management Technology Services Master Data Management 170212_IN ©2012 Capgemini. No part of this document may be modified, deleted or expanded by any process or means without prior written permission from Capgemini. Rightshore® is a trademark belonging to Capgemini.