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DIGITAL TRANSFORMATION
BEYOND THE HYPE
What do these companies have in common?

The Digital Advantage - Dreamforce_M
Copyright © Capgemini 2013. All Rights Reser...
What is digital mastery?
Digital Capability

Leadership Capability

Technology-enabled initiatives in:
Customer Experienc...
Mastering both dimensions is the key to achieving the digital
advantage
Nike: From Separate Initiatives to Firm-Level Tran...
Four levels of digital mastery
FASHIONISTAS
Many advanced digital features (such
as social, mobile) in silos
No overarch...
Digital mastery varies widely
FASHIONISTAS

BEGINNERS

DIGITAL MASTERS

CONSERVATIVES

The Digital Advantage - Dreamforce_...
Digital Masters have significantly better financial performance
than their peers
Revenue Generation
Efficiency

Profitabil...
Some industries average higher mastery than others…

Telecoms
Travel and
hospitality

High
Technology

Average industry
di...
…but every industry already has digital masters
Percentage of firms in each industry by quadrant

The Digital Advantage - ...
Digital Masters have a common Digital DNA
They invest in 100% of the elements of Leadership Capability…
 Transformative V...
Digital Masters have a common Digital DNA
…and they make strategic decisions on where to excel with digital capabilities
F...
How to drive digital transformation

Sustain the Transformation

Frame the Digital Challenge

Build Capabilities
Align I...
In conclusion
DIGITAL MASTERY MATTERS
DIGITAL MASTERY MATTERS
IT MATTERS IN EVERY INDUSTRY
IT MATTERS IN EVERY INDUSTRY
AN...
The
New
t al
Digi rs
te
Mas

The Digital Advantage - Dreamforce_M
Copyright © Capgemini 2013. All Rights Reserved

14
About Capgemini
With more than 125,000 people in 44 countries, Capgemini is one
of the world's foremost providers of consu...
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Digital Masters have a common Digital DNA
They invest in 100% of the elements of Leadership Capability…
 Transformative Vision
 Shared Vision

“Digitising P&G will enable us to manage
the business in real time and on a
demand-driven basis. We’ll be able to
collaborate more effectively and efficiently,
inside and outside the Company”

Vision
Chief Digital Officer




CDOs & Digital Unit

Chief Digital Officer
Shared Digital Units
Investment Committees

Governance

 Promoting Change
 Employee Participation
 Investing in Skills

Engagement

IT /
Business
Innovation challenges
“The IT Team (...) now work hand in hand
with the Creative Media team.”

Digital Year

 Shared understanding between IT
and business executives on role of IT
The Digital Advantage - Dreamforce_M
Copyright © Capgemini 2013. All Rights Reserved

10

Publicado en: Empresariales, Tecnología
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  • Awesome article. Digital Transformation can help you scale immediately, its giving unbelievable benefits and leverage your brand huge untapped potential. Your Marketing, sales, customer experience are immediate effected. Are your processes set for Digital Borns & Millennials. You don't need millions to start tasting the benefits. Checkout latest update. Let Me Know Your Feedback. P.S.Mahesh, Digital Transformation Consultant I Digital Strategy I
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  • Nice work Didier and Capgem, we particularly like the 'How to drive digital transformation' slide. Fantastic!
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  • It is very informative and scientific presenation with grid and research. Would you augment 'Principles of Internet' at SlideShare?
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