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18 Easy Ways To Collect B2B Software User Reviews

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A list of amazingly easy and quick ways to collect more b2b software user reviews for your Capterra software listing.

Publicado en: Marketing
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18 Easy Ways To Collect B2B Software User Reviews

  1. 1. 18 Surprisingly Easy Ways to Collect B2B Software User Reviews
  2. 2. Customer reviews are incredibly important, especially for software buyers. 66% of software buyers say that reviews significantly impacted their final purchase decision. If you don’t have any user reviews, how can those buyers make the right decision for their business?
  3. 3. There just isn’t a master list of reviews collection ideas or strategies out there to inspire your marketing team… Until now!
  4. 4. 1. Email Blast
  5. 5. 1. Email Blast • Send your customers a simple email asking for a review • Include the direct link to your reviews form • Try sending it to your happiest or longest customers, who are most likely to respond to your request
  6. 6. 2. Email Newsletter
  7. 7. 2. Email Newsletter • Consider adding a reviews call- to-action in your customer newsletter • This can provide customers with a constant reminder that you appreciate their feedback and want to share it!
  8. 8. 3. New Customer Nurture
  9. 9. 3. New Customer Nurture • Use your marketing automation software to make an email nurture campaign • Alternatively, send a one-off email to new customers after a while to see if they are interested in writing a review • Wait at least 3-6 months before asking for a review to make sure they fully understand the product’s strengths and flaws
  10. 10. 4. Within Your Software System
  11. 11. 4. Within Your Software System • Put a CTA on the login page • If your product has a main dashboard, place it on that page- just don’t interfere too much with the usability of the system • Maybe even put up a temporary pop-up every few months
  12. 12. 5. Twitter
  13. 13. 5. Twitter • Use Twitter to promote the current reviews of your product • Tweet direct links to write a new review • Share quotes from reviews and tag the reviewer
  14. 14. 6. Facebook
  15. 15. 6. Facebook • Post a link to your reviews page on Capterra and ask people to review • Since they already “like” you they’ll be more likely to want to leave a review • Include some type of image with your post so it will stand out more
  16. 16. 7. LinkedIn
  17. 17. 7. LinkedIn • Best place to reach your customers when they’re actually in a business mindset • Post updates about the reviews you’re receiving and encourage others to review
  18. 18. 8. Other Social Media Channels
  19. 19. 8. Other Social Media Channels • If the majority of your users are on Instagram or Pinterest, post your reviews promotions there • However, don’t just start a new user account to collect reviews- don’t waste effort if the audience isn’t there
  20. 20. 9. User Events and Conferences
  21. 21. 9. User Events and Conferences • Hosting a user conference is the best way to get a lot of reviews in a short amount of time • Set up kiosks around the expo floor specifically for collecting Capterra reviews • Have employees with new reviews forms loaded on their iPads • Include a CTA in follow-up emails after the event
  22. 22. 10. Incentivize Reviewers
  23. 23. 10. Incentivize Reviewers • 43% of users will leave a review in exchange for some type of gift or reward • Offer customers a gift card to their favorite store or a fast casual Mexican restaurant, company swag, or discount on their current software subscription
  24. 24. 11. Incentivize Employees
  25. 25. 11. Incentivize Employees • Encourage loyal workers, especially customer-facing ones, to collect reviews from the customers they interact with • Give out prizes and rewards based on company and team goals
  26. 26. 12. Run a Contest
  27. 27. 12. Run a Contest • Consider holding a contest solely focused on collecting reviews of your software on Capterra, like a March Madness- themed contest • In the slow months of summer, consider asking customers to leave reviews in a summer- themed contest • Get in the holiday spirit by offering to donate an amount to charity for every review collected
  28. 28. 13. Customer Phone Call
  29. 29. 13. Customer Phone Call • If you’ve had a productive call with a lot of great feedback, ask them to leave a review • Send a follow-up email with the link for a review to remind them of the positive interaction and help them actually leave the review you discussed
  30. 30. 14. Product Support Interaction
  31. 31. 14. Product Support Interaction • Your support team also has a lot of customer interaction- consider asking them to have the customer leave a review after a positive interaction as well
  32. 32. 15. Email Signature
  33. 33. 15. Email Signature • At some point in every customers’ lifetime with your company, they’ve received an email from someone within your company • Always include a link in your signature to the reviews page on Capterra to keep reviews in mind
  34. 34. 16. Write a Blog Post
  35. 35. 16. Write a Blog Post • We’ve written a lot of blog posts about user reviews • Highlight some of your best customers by featuring their reviews and noting how they’ve used their software to achieve their goals • You can promote your product and customers at the same time!
  36. 36. 17. Promote Reviews on Your Website
  37. 37. 17. Promote Reviews on Your Website • Trust elements are key, since 70% of web visitors look for product reviews before making a purchase • Repurpose some of the best reviews as testimonials on your webiste
  38. 38. 18. Add the Capterra Reviews Badge
  39. 39. 18. Add the Capterra Reviews Badge • Embedding the custom Capterra reviews badge on your website links right to the list of your product’s reviews • This way potential reviewers can see exactly what people think about your software • Login to your vendor portal now to access your product’s custom badge
  40. 40. Originally written by Caroline Malamut, the full post can be found here