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The Case for
[Business name here]
What is learning management software?
[Learning management / Corporate training / Course authoring] software saves
time, money, and manual labor. It [improves student learning / improves learner
performance / streamlines course design] and [facilitates collaboration and
communication / supports wider access to course materials / simplifies the design
What are our pain points?
[To fill in this section, copy and paste the results of Capterra’s “Pain Points” quiz]
Why do we need it?
- [Pain point]: [Solution]
- Administrative tasks: eLearning and learning management software automate
menial administrative tasks, leaving more time for student-faculty / employer-
- Record management: Learning management systems integrate records, data,
and communication to streamline internal and external operations.
- Student/Employee engagement: Social learning-capable software is proven to
improve learner performance and engagement.
The stats don’t lie
(Choose the statistic based on your targeted software type, or add in your own.)
- 96% of users reported that their LMS improved content organization and progress tracking.
- Social learning has a 75:1 ROI ratio over isolated web-based learning (eLogicLearning)
- After implementation, 40% of LMS buyers reported:
1) a 40% increase in revenue
2) a 53% increase in productivity
3) a 26% decrease in expenditures
4) a 16% decrease in employee turnover rate. (iSpringSolutions)
[Learning management software: Samsung UK and Ireland used a LMS software called Totara LMS to
improve their learner experience. Software allowed Samsung to be proactive instead of reactive. Totara
recorded that Samsung saw a 181% increase in the number of completed courses within the first month
[Learning management: Brown University used CanvasLMS software, which enabled them to cleanly
integrate their teaching and learning platform with a pre-existing system. A Brown spokesperson said, “the
overall look and feel,” of Canvas drove them to make the final decision, and the students and faculty couldn’t
[Data management: Palo Alto Unified School District suffered a massive database failure and turned to a
comprehensive LMS called Schoology. Its user-friendly interface and integration of data from the district’s
existing system improved communication and collaboration between students, teachers, and parents.]
What does [SOFTWARE NAME] do?
Details here for screenshot 1
Details here for screenshot 2
What will this cost?
Breakdown of software price Breakdown of where the money will come from
(Total costs saved [yearly total savings + total potential additional revenue] - Total
startup cost of software [license cost + startup]) / Ongoing cost [support +
maintenance + subscription] = [Return on investment]
[Feature a timeline or Gantt chart here to display your expected adoption and
implementation time frame.
Online resources such as this one allow you to create charts based on free
Where to begin
As we begin our research phase, we have a wide range of places to start looking.
Capterra’s LMS Research library offers free eBooks full of data on how to choose
and implement talent software solutions.
[Have a look at Capterra’s LMS Software Guide to help find more tailored links for