Ideas for building online visibility Your career is too important to be a well-kept secret. Today’s hiring managers are searching online to find their next great hire so it’s time for you to take control. This presentation will look at tools and tips for you to document your career story so that it will stand out and catch the attention of your potential new boss. From portfolios to social networking, you owe it to yourself to showcase your marketable assets. We’ll break down the elements of a compelling career story, brainstorm ideas for what to include and browse creative examples to inspire you to take action. For #Spectrum16

1. Don’t Let Someone
Else Tell Your Career Story:
@CareerSherpa
Ideas for building online visibility

2. What We’ll Cover
Why YOU have to speak up
Personal Websites
Infographic Resumes
Tools
Social Media Updates
Benefits (Who & Why)

3. Google Is Your Resume
92%
Employers Search Social Media

4. Your Story Is Already Out There

6. “60% [of recruiters] are looking
for information that supports job
seekers qualifications for the job.
For some occupations, this could
include a professional portfolio.”
Rosemary Haefner,
Chief Human Resources Officer at
CareerBuilder

7. HR & Hiring Managers Say…

9. Online Portfolio Content

10. About/Bio

11. Resume/Experience

12. News/Blog

13. Specialties/Services

14. Portfolio/Projects

15. Contact

16. Visuals Support Your
Qualifications

17. Website Elements With the
Best Response from
Employers
Branded.me
27% 26%
22%
19%
0%
10%
20%
30%
work experience pictures biography personal interests

18. content without images content with images
Skyword

19. Social Science Research Network

20. Match frequently
used words from job
postings…
Another Way To Use Visuals

21. “Create and/or deliver presentations…”

22. “Conduct research …”

23. “Resolve customer issues…”
“If you were stuck in a cubicle laden with
landmines and bombshells exploding all
around you; reinforcements on resource and
business objectives are scattered to the floor
and the phones are ringing like sirens…
there is only one heroine I would call to
harness the bearing, tact, initiative,
eagerness, understanding, courage and
forward thinking to get the job done. Her
name is Natalie Tarpinian-
ALIAS: Best In The Biz”

24. “Manage project details…”

25. “Troubleshoot…”
http://commons.wikimedia.org/wiki/File:Deletion_process_on_English_Wikipedia_(flowchar
t).jpg

26. Still Nothing…

27. Ideas

28. Personal Websites

29. LinkedIn

30. 5 Things To Do On LI Today
• Embed media (docs, pictures, video)
• Link to personal website
• Write a blog post once a month
• Update status once a day
• Create a SlideShare presentation
about YOU!

31. Branded.me

32. About.me

33. WordPress
nonprofits,

34. Weebly Wix
MoonFruit SquareSpace

35. Neomam.com
th

36. Infographic Resumes

37. Easily Convert LinkedIn
Re.vu
Kelly & Visual.ly
Vizualize.me

40. Quick Points
Do
• Buy your domain name.
• Use multimedia.
• Include link to portfolio on
resume, email signature,
LinkedIn.
Don’t
• Require files that need to
be downloaded.
• Make your site overly
complicated, confusing.
• Try to be all things to all
people.

41. Share & Promote

42. 7 Outstanding Reasons to Hire
Michelle Chance-Sangthong.
My Visual Resume.
Chris Shade Presume:
What do I do?

43. Be Bold. Take Risks
• Share in status updates on social
media
• Send directly to hiring manager via
Email
• Present In-Person while networking
• Publish a SlideShare presentation
• Embed all visuals in LinkedIn
• Include in email signature

45. Benefits

46. 51%received new
customers or clients
48% 53%received new job
opportunities
received new
professional
recognition
Of those who DID have a
personal portfolio/website

47. is more valuable to their long-
term career than a resume.63%
85%
will become more important
over the next 5 years when it
comes to career success.
A Personal Website…

48. Who Should Be Online?

50. www.careersherpa.net
Connect
with
me! @CareerSherpa